Less Than 1% of Japanese Sake Is Made This Traditional Way | Still Standing | Business Insider

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The Gozenshu Brewery is one of the few in Japan using bodaimoto, a 600-year-old fermentation method, to make sake. They use it to make junmai, or pure rice sake that has no added alcohol or sugar. But mass-produced sake made with cheap additives is threatening the business.
00:00 - Intro
00:54 - Gozenshu Brewery
01:21 - Prepping Rice
02:37 - Steaming Rice
03:17 - Adding Mold
04:26 - Becoming a Brewmaster
05:31 - Bodaimoto
06:38 - Fermentation
07:20 - Filtering Sake
07:36 - Component Analysis
08:01 - History
09:07 - Competition
10:11 - Sticking to Tradition
10:38 - A New Market
12:23 - A Promising Future
12:59 - Credits
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Less Than 1% of Japanese Sake Is Made This Traditional Way | Still Standing | Business Insider

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28 май 2024

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Комментарии : 109

@Hamun002 4 месяца назад

That yeast is most likely living in the wood of that building. There is an American reenactment Museum that started doing traditional Apple Jack brewing, and to get the proper yeast, they had to find a building where Apple Jack was distilled pre-prohibition, and they left a few barrels of mash in the building. Several days later, the yeast was there, doing its job, and they had a yeast that had been long dormant in the building. Its kind of a miracle that we figured it out.

@jjerg 3 месяца назад

Another reason to love booze. 🍶🤓

@lindamitchell-fox1926 3 месяца назад

That’s pretty fascinating.

@DarknessFalls29 3 месяца назад

@Hamun002, My grandfather used to say this when I was a kid but of course that blew over my head. I'm sure he's now saying I told you, kid lol

@carter_1 3 месяца назад

I live near Seagrams brewery that turned into 🏭 ×6. All of the houses' wood trim, dif sidings, tree trunks, even across the road are BLACK. The "proper" yeast is even in the trees for ¼ mile radius. I imagine they have a hard time selling their properties... I heard it's INSIDE the houses too after a news report

@zackattackwojo 3 месяца назад

No one reading your a story bro😂

@boltonky 4 месяца назад

I gave up drinking about 8 years ago now, but i started on expensive good quality hard liquor from a young age an you learn that quality stuff just like real SAKE (like this) not crap stuff makes a huge difference/enjoyment to having it an not having that killer hangover (its a real craft/artform not some recipe that's pushed through a machine) Thank Gozenshu for allowing us into your business an giving pleasure to people

@denden4410 4 месяца назад

Пшп😅ш😅шпшпш😅шпр😅шшп😅😅ш😅ш😅😅😅шшшпшпшшп😅😅шп😅😅ш😅шш😅шп😅ш😅ш😅пшпп😅ш😅шпш😅шп😅😅шршп😅шп😅шпшрпшпшпмнп😅п😅шпшпшш😅пшпшппш😅пршшшпшппппнмп😅пррмнррррмнрррррррнмрмнрр😅нммнрорнрррмннморрммгии поп мрмроморрнннмрнмрнмрнн 😅ш по

@denden4410 4 месяца назад

рммомм Рим при р

@denden4410 4 месяца назад

Пр😅😅😅😅😅😅

@denden4410 4 месяца назад

😅😅

@denden4410 4 месяца назад

П😅

@GhostOfAmsterdam69 Месяц назад

Determined people like Maiko-san who refuse to let this beautiful, traditional craft die out touch my heart. Sake is delicious and I would love to try hers one day.

@tomholroyd7519 4 месяца назад

It's way more complex to make than I thought. No wonder it tastes so good. Also don't drive after you drink this. Or do anything.

@leo_mas_922 4 месяца назад

Ok SF

@tadams27 4 месяца назад

Sake taste awful

@tadams27 4 месяца назад

@@dahat1992 What grade are you in?

@joshyoung1440 4 месяца назад

Gosh thanks for letting us know not to drink and drive, how else would we have known??

@syrinx9196 4 месяца назад

Are you going to be okay? @@joshyoung1440

@Serenity_Dee 4 месяца назад

I've had good sake and cheap sake, and the difference is profound. I'll cook with cheap sake, but good sake? It's delicious and dangerously smooth. I don't have any in the house at the moment but that will change and I'll definitely be looking for this brand, if I can find it in my area.

@john2g1 4 месяца назад

It's my fault for watching before I go to bed, but I didn't catch what brand of sake this was. Does anyone know the brand?

@user-fy2id1sy6p 4 месяца назад

The brand is Gozenshu.

@capturethemomentonce 4 месяца назад

@@user-fy2id1sy6pI I have tired their sake and it is incredible! My favorite sake ever!!

@dunkley7776 4 месяца назад

Had no idea of the complexity in crafting sake. Thanks for this video!

@mariannecreyf5025 4 месяца назад

So impressed. I love your attention and dedication to tradition. Would love to taste this

@capturethemomentonce 4 месяца назад

I have tired their sake and it is incredible! My favorite sake ever!!

@Savedbygrace323 4 месяца назад

Very interesting and appreciated!

@Ste_Brit 3 месяца назад

I love these types of videos you guys do. They’re so interesting and informative

@darkrathwheito9818 Месяц назад

The difference between an mass produced product, and the high-quality one, perfectly shown in this video, great to see the hard job they do to make the industry alive !

@fannfang9635 4 месяца назад

Interesting video.. Now i know how complicated to make sake. Next time I go to japan I'll look for this sake to try for sure 😊😊

@tonyk7ng1803 4 месяца назад

If you can make it right and can make it the best then no matter how much the end products cost the people are willing to buy them because it is worth the money/investment and be well satisfied too.

@danielkover7157 2 месяца назад

It is good to see people working to preserve the past, especially something that's "living history" like sake. ❤

@RedDuke42 4 месяца назад

High quality sake is so dangerous, its so smooth itll get you pissdrunk without you noticing😂

@succubliss379 2 месяца назад

Ive had this before. It is absolutely excellent.

@missstellah6981 4 месяца назад

Traditional looks better than modern

@sn5301679 4 месяца назад

But the price also different

@syrinx9196 4 месяца назад

@sn5301679. Water is cheaper than alcohol.

@WhatWillYouFind Месяц назад

You know its good sake when the customer say "its like drinking water" with that odd and funky smirk. The good stuff goes down so well you don't remember having it. XD

@BigboiiTone 4 месяца назад

An idea I had in terms of food/wine pairing. Treat sake like you would a dry white.

@BooBuKittyPhuk 3 месяца назад

Sake is the only thing I can drink when eating Sushi. Ive found out that anything else ruins the flavors for me. It can be so smooth and crisp it tastes like you're drinking flowers. I can't wait to try this brand.

@greenmanatee6462 2 месяца назад

Surprised to hear something made from rice and fungus would taste like flowers, anticipating trying traditional made sake

@TTOS69 4 месяца назад

I think Sake is my new favorite drink!

@ryukorider7075 4 месяца назад

Cool

@bobsteave1236 4 месяца назад

add a link to sell this product to this video .. all those hard workers deserve some more business! why no link?

@BoyRDTheChef 4 месяца назад

I love these videos but the sharp “S” sounds in the recording are piercing. I think it’s called sibilance. Has anyone else noticed this?

@brettonwatts 3 месяца назад

I’ve got to get a bottle of this

@jileel 4 месяца назад

Foreigners love sake, i brought some back home and ahared it around. Giant bottle was gone in three days.

@exploshaun 2 месяца назад

Can't believe the irony of sake becoming more popular overseas than in Japan

@greenmanatee6462 2 месяца назад

Would like to try some of this -1% sake ❣️

@drd6893 3 месяца назад

I want to try this so much! Can we buy this in the states?

@kinky.hair.academy3641 3 месяца назад

I love sake ❤

@themadscientest Месяц назад

By far sake is the most drinkable fermented beverage.

@that_boi5551 3 месяца назад

WHAT'S THE MUSIC IN THE BACKGROUND

@McGoogger 4 месяца назад

sake is tasty

@subjectbigy 4 месяца назад

Does anyone know how to get one of their bottles?

@MomMom4Cubs 4 месяца назад

Google is your friend. Not only if this company ships to the USA (or wherever), you'll be able to quickly ascertain your state's/country's regulations regarding the importation of alcohol of this type and strength and which last-mile delivery companies are licensed to deliver alcohol to a residence.

@subjectbigy 4 месяца назад

Okay, what’s the name of the company? I don’t believe the video mentions it.

@MomMom4Cubs 4 месяца назад

@@subjectbigy That's because it's in the description.

@VideoArmageddon 4 месяца назад

YuM!

@ChadWilson 4 месяца назад

I wish I had this kind of sake available here in southwest Ohio.

@syrinx9196 4 месяца назад

Jungle Jim's would probably order it if you were to get a case or something.

@ChadWilson 4 месяца назад

@@syrinx9196, they might be the one place that would order this kind of sake.

@tomholroyd7519 4 месяца назад

If you've never tasted the GOOD sake, then you don't know. The stuff they serve at most restaurants in the US is not sake at all compared to the GOOD stuff.

@PW-72648 4 месяца назад

Makes sense.

@thegamingwolf5612 4 месяца назад

You could say that about any drink

@john2g1 4 месяца назад

@@thegamingwolf5612 Not really... Rum is usually rum. Gin is usually gin (although jenever is pretty rare). And Tennessee Whiskey is always Jack Daniel's... Cause they'll sue you early and often.

@Didntwanttomakeauser 4 месяца назад

00:20 that is not a happy face

@aivaraslabokas7172 4 месяца назад

Would watch more BI videos, if they could narrate 100% of it.

@skarqen 4 месяца назад

what does that even mean bruh what

@karupt422 4 месяца назад

@@skarqenthis guy cant read 😂

@KanpaiCarl 16 дней назад

it is not 3 weeks but 4 days ;-)

@ASmallPoop 4 месяца назад

Sake bombs!

@TheCrouchingZebra 2 месяца назад

Well if most people can’t tell the difference…

@Chanko2397 2 месяца назад

It's like that with most things though, right? Can a novice taste the difference between an expensive bottle of wine or an average one? Can a novice taste the difference between artisanal bourbon vs. commercial? I think those that have developed the palate to distinguish the difference and who appreciate the better quality are the target market.

@TheCrouchingZebra Месяц назад

Most people can tell a cheap spirit from an expensive artisan one, yes. Whiskey/bourbon especially.@@Chanko2397

@sebastianbothe1228 4 месяца назад

How is it traditional to use stainless steel fermentation pots?

@john2g1 4 месяца назад

The process is traditional. No added sugar, only naturally occurring yeast, no added alcohol from external sources. I have to imagine using traditional cedar would leave a taste and possibly a color too.

@wokeaf9531 4 месяца назад

All of that shit made in my country is garbage it’s toilet cleaner this included the wine until someone learned to turn the fridge on to remove the acid.

@auro1986 4 месяца назад

99% is your cheap toxic industrial waste

@trex1448 4 месяца назад

I make Korean variations of this. Its not that hard. Similar to making kimchi and Korean sauces.

@FallenActual 4 месяца назад

So most people can't taste the difference and it's stupid expensive coupled with the fact most people like foreign alchol (that's why it's making more sells through export now and beer and other wines are being imported). Don't get me wrong I'm all for keeping a tradition alive but this just doesn't seem like one worth keeping around they just let it self create yeast instead of adding it...

@john2g1 4 месяца назад

I think you're forgetting that there are 9 billion people in the world and the "few that can" tell the difference is still a large number of people. Even if it was only 1% of 1% of the global population; that is still 900,000 people... They just don't all live in Japan so exports.

@Fpl8646 4 месяца назад

PLACEBO

@syrinx9196 4 месяца назад

Prove it.

@leo_mas_922 4 месяца назад

@@syrinx9196 Trollallero

@zxqwerxz 4 месяца назад

I guess the question I have is, why are these ancient techniques worth preserving? There's been centuries of improvements to every part of the chain of production, and science to isolate enhance the characteristics of the product. What is the advantage of preserving and buying a less refined product? Its not an unpopular position, plenty of these artisans are the last of their kind making X in this way, clearly because whatever quality or story the product has isn't enough to keep the lights on, or the technique doesn't scale. So what's the point?

@syrinx9196 4 месяца назад

If you watch the video, you will see that there are people who believe it tastes better. If you want pure grain alcohol you can get it from a lab chemicals company and it won't have any flavor, odor, et cetera. It will be nothing but ethanol and water. It is obviously the "impurities" that people like in their alcohol. Otherwise, all alcohol would be some level of dilution (with water) of 100% pure ethanol.

@keehyukra2492 4 месяца назад

Just look around and how heritage and culture play a huge role in our society. Imagine everything is replaced by something new just because it’s less efficient. It would be just lame

@vander9678 3 месяца назад

there is no point. The free market has spoken and clearly modern techniques have won.

@Chanko2397 2 месяца назад

Why does anyone produce small batch artisanal anything? Because there is a small, but devout market that will buy it. Same with beer. Why would anyone buy from a microbrewery when there's InBev? A segment of the market appreciates and can distinguish the difference and are willing to pay for that quality. When that value isn't there, then these practices self-eliminate.

@ghinannafsiaqila4629 4 месяца назад

Haram

@M3T2W01f 4 месяца назад

So, what? The world doesn't revolve around any one religion.

@ghinannafsiaqila4629 4 месяца назад

@@M3T2W01f so what I'm not forcing:v just. Say one word for trolling you:b

@M3T2W01f 4 месяца назад

@@ghinannafsiaqila4629 god is fake

@leo_mas_922 4 месяца назад

So? What’s so special about it

@syrinx9196 4 месяца назад

It helps to watch the video.

@leo_mas_922 4 месяца назад

@@syrinx9196 Sake helps to watch sake videos?

@Sardatfk Месяц назад

If people can't taste the difference then why bother? Your literaly selling nothing but a 'traditional' word on a label, if people even bother checking past the word