Luma Grothe addresses the criticism she is met with daily - she isn’t tall enough, she’s too skinny, she has a big forehead, she’s too serious. She highlights the power of speaking up for oneself, against all other’s assumptions and reinforces that when you stop listening to other’s judgements, that’s when you find your own self worth. Speak up, because you're #worthit.
For more than 50 years, L'Oréal Paris has been delivering this message that each of us can make our own: "Because I'm worth it". In each of these videos, these spokespersons lay themselves bare and give their personal testimony. Whatever their background, origins, ages and successes, everyone has a story of their own journey of self-worth.
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Available in over 130 countries, L'Oréal Paris® represents beauty around the world. A total beauty care company that combines the latest in technology and research for the ultimate in beauty, cosmetics, hair care, hair colour and skin care.
Our brand’s signature slogan, 'Because You're Worth It' represents the essence of L'Oréal Paris; a company that aspires to help people of all ages, genders, ethnicities and looks to embrace their own unique beauty and build self-confidence.
L'Oréal® Paris defends the right to beauty; the right to all types of beauty; the right for each of us to grow old with grace and self-assurance. Our brand aims to accompany men and women world-over as they go about their daily lives.
24 сен 2024
