Lessons of Steve Jobs: Guy Kawasaki at TEDxUCSD 

"Something needs to be believed to be seen". What a great lesson

I've heard this talk and similar like it 8x and from 8 different events. Never gets old.

Steve Jobs was about hiring "incredible people". Through his presentation, Guy Kawasaki showed us how great he is. Theses lessons are necessary to the success of any technological company.

1. Experts are 'clueless'. 2. Customers cannot tell you what they want. 3. The action is on the next curve. 4. Biggest challenges can be converted to biggest opportunity. 5. Don't let people tell you design doesn't count. They do care! 6. Use BIG GRAPHICS and BIG FONTS during presentation. 7. Changing your mind is a sign of intelligence. 8. VALUE is not equal to PRICE. 9. A players (good people) hire A+ players (better people) whereas in other case, B players hire C and C players hire D, this goes on untill Z where they all get BROKE. 10. Not any other person in company but Real CEOs demo the product. 11. Real entrepreneurs ship and then test. 12. Marketing = unique value Keep it simple Dude! Bonus: Some things need to be believed to be seen.

Guy, great talk. When I was interviewed in 1994, after I won the New Media Magazine Invision Award Silver Medal in Educational Applications, I was interviewed and was quoted as saying "The Internet will never catch on because people will never give up 640x480 hardware assisted full-screen full motion video in order to go back to 160x120 software based mpg4 video. It would set back progress by 10 years". Sure enough it was about 10 years later when we got full screen video natively. Internet speed also increased dramatically from 56.6k modems to high speed networks. Sometimes going backwards is the only way to go forward.

Fabulous advice and inspiration, as always from a TED talk and from Guy Kawasaki!

Love Guy's honesty and clarity.

A note to self.... 1. Experts are clueless 2.Customers cannot tell you what they want 3. REvolution is on the next curve 4. Biggest challenges begat the best work 5. Design counts 6. USE BIG GRAPHICS AND BIG FONTS 7. Changing your mind is a sign of intelligence 8. Value isn't = Price 9. A Players hire A+ Players 10. Real CEOs Demo 11. Real Entrepreneurs Ship 12. marketing= unique value Bonus: Some things need to be believed to be seen

Prolific speaker. He tells from heart.

I love the way this guy speaks!

awesome.. loved the uniqueness and values chart

An awesome, abosolutely awesome video!.... Thank you Lord Kawasaki

Thank you so much for teaching:)

Thanks Guy! 12 great points!

It's amazing!!!

thank you very much idlo thankfully

TED talks, as usual, bring me a lot of value. Marketing = unique value. Thank you for that material!

Awesome!

Very inspiring and interesting.

And man, the even bigger beauty about learning from Steve Jobs is that every lesson he gives has either been done many times or can be done by anyone on day 1. For example, for the entrepreneurs ship lesson, NVIDIA started the SHIELD with the SHIELD Portable. Unfortunately, it was terrible and overpriced(~$500). But that was a couple years ago. Now, the SHIELD is a lineup of the Portable, a great tablet, and the most amazing console ever. For less than $300 a piece

THANK YOU for the video...

Awesome video..

Bravo !

I really liked it and it inspired me at lot......really nice one....

Excellent 👍

NOT ONLY CHANGE THE WORLD BUT CHANGE THE WORLD FOR THE BETTER

very good

Impressive.

He talks similar to Jobs. The pauses and the way he stresses the words.

Mr. Kawasaki. I have no words to thank you for sharing all this with us, absolutely priceless and unique experience! Mthx!

no can tel good what to do great god is perfect and the human not , i respect stev so much you guy kawasaki

Thank you so much for teaching me. |||

7:00 I acutally voluntraily used ~3kg ThinkPad R500 :D but it was out of necessity (2010). Now sleek HP 850 G5 - 1,78kg ("15.6)

I remember when this guy was an "Apple Evangelist". They used to have these videotapes and other materials that they would send you for free about how awesome Apple products were lol.

I just realised that he dressed up as Steve jobs 😑

PC = personal chiller XD

Some Things Need To Be Believed To Be Seen. ✍ 🍎 💻 ~ Steve Jobs

what a salesguy !

the people at apple should see this

gr8t

I do r like this dude

Nice Apple Ad

Anyone knows where to find the transcript of this video? Thanks.

Giọng hát của ah Đức phúc hát đúng tâm trạng hay quá

Steve Jobs ❤

The people's who are crazy enough to think they can change the world...are the ones who do.. Great thoughts..

Steve Jobs is the greatest who changed the World

How to get to next curve then!??

What was like working with Steve?

the video is not available??

I was in Silicon Valley for 25 yeas in software. It was exciting and fun, but the guys who ran the companies were no one you'd want as friends. Jobs was an exceptional marketer and extremely good at understanding people and design. But most of the technology that was the foundation of Apple was taken from others.

this guy is over radical but somehow i like him

Irony of not using rule of three for the presentation though

Isnt there a saying great rulers make for a greater glory ? Sounds like #4

Even now very interesting but after 90ss one of da major sold out who lifted up da people in various angles 👍

😊

Would like to see Tim Cook do a demo

I LOVED the Opinion of Experts on Steve Jobs Ref pt No 7 😎😹🔥👏🏻👏🏻 Pt No~9; Bozo Explosion 😁 That’s my Point No~12 Unique BUT VALUABLE ♥️✨ Amazing Research 👏🏻👏🏻✨

Clear ice is ice 4.0, clearer, prettier and slower melting.

If Steve Jobs had that power, he could be able to save his life.

I like the last line........

Nice one but you were clueless on your last point

Wooah

I don't like apple ipad. Very limiting and i can't put sd card in it :(

Rule -3 Work on take that all in next level Steve jobs- music CD to ipod Think about next generation Work for upcoming generation - steve jobs made computer for upcoming generation Story of ice Harvester ice to ice factory to refrigerator Do something that you can replace something very badly

He makes such a big deal out of a big, fat, ugly, plastic, black laptop. I've got one of the few that Macintosh made between 2006 and 2008. The black macbook was a status symbol in it's day, so much so that you paid $500 dollars more for it than it's equivelant in white. Any techy worth his pocket protector had one.

Great talk, great lesson. Thank you very much Tedx and Guy. The closing though, it is not funny at all.

"Real CEOs demo". Oops Tim Cook.

09:09

Why he doesn't stop saying "with No software ,Thanks to me " ??

13:12 he just called out Tim Cook

Steve Jobs is telling God to, "Put Apple First!!!"

What comes out of the last quote is: Will I see the God in case if I believe in God?

Before Mac OS X, Mac OS was more buggy than Win.

7 is my Lucky No anyway 😻😹

look.. JAckie Chan talking.. :)

Was steve jobs that great? In terms of improving society?

Tim Cook should learn from him...

Steve Jobs is telling God what to do ? God is the ultimate creator and sustainor of the universe with millions of stars planets and life firms. God created Steve Jobs.

mmm i have learned a lot,,,great poits.....Just for information sir, the body makes antibodies but not antigens. i heard you making that mistake sir..antigens are foreign t matters the body fight against them using antibodies....ooolaaaa

I am one of those people who literally hates how things look if it sucks at processing. If it doesn't have 2 TB of SSD and 60 GB of ram it isn't a very good computer for what i need it for. Simply put, i doubt you can make a "skinny sexy" laptop that can run what i need it to.

For the record, iTunes it the worst app to come out of Apple

cook cannot do it... that is sad!!! apple is no longer apple

The closing line ruined the whole talk for me

this japanese kawasaki guy is right

I only disagree with one thing you mentioned, in 01 of url video's, and that is, when you mentioned that, "You have to fight windows" I always thought that you have to break windows, inorder to enable yourself to jump on someone's laptop much faster than anyone else dos, Y(2k)? Because you never budged when some huge, scary and strong bully pointed at you and yelled, "Unix"! Unew deep down that you have the talent to make PeopleSoft! Now if I could just figure out how to avoid being stuck in a Microsoft state, before going out on Edate, I could finally feel eHarmony about exposing my PowerPoint.

PROFESSOR GUY KAWSAKI WAS RIVALS FOR CHENGE MY LIFE SACRIFICES FOR MY SELF EDUCATION LANGUAGE ENGLISH FOR ONE YEAR STRICTLY 2006 TO 2007 AND WAS PERIODS COMING IN THE AMERICA FAMILY FOR EDUCATION UNIVERSITY MY CHILDREN. EVERYTHING SUCCEEDS MY SELF AND CHILDREN EDUCATION...

Great video until he messed it up in the last sentence

hmm, weird talk after read lean startup

Great video, but iTunes will always suck balls; Mac or PC.

Well, that was a mixed bag of plattitudes and nonsense 😂

I see why I hate apple now. Point 2: I definitely know what I want. I want a laptop in which I can replace most components myself easily, in which I can trust and which fully supports the OS of my needs (in this case windows), which shouldn't randomly die or die from a droplet of liquid spilled into it. Point 5: I agree, design counts. My laptop should be designed to being as sustainable and reliable as possible. (Not a macbook) Point 7: I totally agree again. This is why design flaws should be fixed. Also: Apple is still a damn closed system. If I want to make an app I have to have a macbook. Point 8: This is definitely Apples motto. But I think they got it the wrong way around. Point 10: Depends entirely on the competences of a CEO Point 11: Just, WHAT? I realize that this is not about their products, but about this dudes success in marketing. That doesn't mean that these values killed their company for me. Had Jobs let Woz do more, it'd have been better.

Explains everything he’s already screwing up…

"Steve Jobs is telling God what to do" ...

This first rule of going against the naysayers and not listening to experts, was perfectly epithomised by his greatest copy cat, now infamous Elizabeth Holmes with her Theranos BS... She even copied Steve's clothes. She was adament that she will change the world and laughed in the face of experts who told her that her technology doesn't and will never work.... We all know how that turned out...

Bozosity :-)

I Believe I can have a girlfriend

Elon Musk saw this video

What i've learned from this presentation is apple is willing to over sell and under delivered. Apple 2c i owned was a useless piece of crap :)

1- Experts are clueless, DON'T LISTEN TO EXPERTS. go against the naysayers