If anyone was going to beat The Roop, it was this guy. Although, personally, I liked The Roop's song better. Oh well, this is nice. He might be trying the cool and blazé approach, but honestly, it comes across as a little bit too bland and meak. A little more edge and personality wouldn't have hurt the vocals. The choreography song reminds me a lot about K-pop boy bands. This is my number 2, after Switzerland. I agree with you on the hair and cheek bones. 😊
I find it a tad repetitive and also a tiny bit annoying, but I also keep coming back to it on Spotify, and find myself randomly singing “luktelk luktelk na na na na luktelk luktelk”, so it must have some quality to it. I don’t see it cracking top 10 though.