In this special episode of "Off the Record with Paul Giannamore," recorded live at the National Fire Prevention Association (NFPA) conference in Orlando, Paul sits down with Billy Marshall, founder of Service Trade. They delve into the crucial aspects of value creation in the fire protection and life safety industry. Discover Billy's journey from his early days at Red Hat to founding Service Trade, and learn how technology and innovation can drive business growth and customer retention in the fire protection industry.
This episode covers:
Billy Marshall's career journey and the founding of Service Trade
The role of technology in enhancing customer value
Key metrics for business growth and customer retention
The impact of pricing strategies in the fire protection market
Long-term trends and the future of the trades industry
The importance of demonstrating value to customers
About the Host:
Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul Giannamore is known for his deep expertise in business growth strategies and digital marketing. His insightful interviews with industry leaders offer valuable perspectives for anyone looking to expand or sell their business.
About the Guest:
Billy Marshall: Founder of Service Trade, Billy has extensive experience in the software industry, having started his career with GE and Red Hat. He founded Service Trade to help contractors use technology to improve customer relationships and grow their businesses.
Join us for an insightful conversation filled with actionable strategies and real-world examples that can help you enhance your business operations and create lasting value for your customers. Don't forget to like, comment, and subscribe for more expert tips and strategies!
Keywords:
fire protection, value creation, customer retention, technology in trades, Service Trade, Billy Marshall, Paul Giannamore, NFPA, business growth, pricing strategies
Timestamps:
00:25 - Introduction
00:37 - Billy Marshall's Career Journey
03:04 - Founding Service Trade and Early Challenges
06:12 - Role of Technology in Customer Value
10:00 - Key Metrics for Business Growth
13:08 - Importance of Pricing Strategies
15:37 - Long-term Trends in the Trades Industry
18:22 - Demonstrating Value to Customers
22:05 - Future of Fire Protection and International Growth
24:30 - Using AI and Technology for Business Improvement
28:15 - The Challenge of Firing Customers
31:00 - Marketing and Sales Strategies for Fire Protection Businesses
34:50 - Importance of Video Documentation for Technicians
37:30 - Addressing Security Concerns with Video Documentation
40:35 - AI's Role in Enhancing Service Trade's Capabilities
44:16 - Future Trends and Innovations in Fire Protection
47:45 - Final Thoughts and Future Topics
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17 окт 2024
