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Great video, thanks a lot. Just a quick Feedback, I personally don't think the background sound is necessary and find it quite distracting. Apart from this, a very good and informative video! 👍
Looks good - think to point your mic more toward your face and put towels / cusheions etc on other acoustically reflective surfaces in the room to take out the echo. common problem in tidy rooms. But content good.
Thank you so much for the great content! So much insights and really help me in getting started with LinkedIn campaigns. About testing out whether enabling Audience Expansion is good or bad, how long of a duration to test would you recommend? It'd be great to get this tip from an expert like you.
When I was learning Meta ads, the tutor said not to put the end date of the campaigns as the platform wants us to spend as much money as possible, so the ads without the end dates tend to have better reach etc. He said we should monitor those ads daily and end them manually instead. Isn’t it the same case with the LI algorithm?
I have a question. I have been running LinkedIn ads for one of my clients in India. We are getting good potential leads but a client wants more. We are spending 50 k per month and have got 10 leads with CPL-5000 INR. We have chosen manual bidding with CPC- 180. Any suggestions pls? Thanks
Great video! Thank you. How about the localization of the Job Titles? If I target a job title in English, can it work for other languages too with auto-translation? I aim to target people from different countries.
Please take this constructively. You spent too much time on the overview and not enough on the actual "how to" I think more about the creation of ads themselves would be helpful. Maybe that was covered in the last third but I admit I didn't finish.
I watched you video then I clicked to watch this one ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-kte44Mpn6p4.html Then I realised that I already heard everything on your video. Bro you should sue her, she stoled your content and copied as it was her own. What a shame! but you are much bigger person 🤥
Hey, thanks for the video. About the Campaign Objective: What if this is the first time you advertise, how will people trust you and come to you / buy from you/ generate leads? if they are not aware of your brand yet? Can you explain the Awareness vs. other goals more? ( Will you not want to go through the user journey/ the marketing funnel?)
I am trying to target dental distributors. I am working for a dental supplier company. What are some recommendations for the audience? I am new and it's hard
Hey Patrick! Amazing content here. You mentioned adding a face to the brand for ads? What if I was just offering a service (for example web design), is it still necessary to have a face?
Where would one go to hire a freelance digital marketer to help with creating ads for linked in? You mentioned fiverr Patrick? I that the way forward, and help appreciated
There are a number of different platforms. I'd take a look at UpWork and see who is on there. Always test them first and get a small commitment before investing to much and track everything
Personally I would figure out your customer avatar. Find them on LinkedIn, connect, add value (give free lead magnet), build relationship and then close
HI PATRICK, I AM NANA FROM GHANA. I AM BUILDING A FOOTBALL ACADEMY IN GHANA AND I WILL LIKE TO KNOW WHICH SOCIAL MEDIA AD WILL BE BEST FOR ME. MY TARGET IS TO BUILD PARTNERSHIPS WITH FOOTBALL ORGANISATIONS, SCOUTS AGENTS AND ADMINISTRATORS. THANKS
Is there available data regarding the conversion sizes, specifically the value of purchases, generated through LinkedIn ads? For instance, for a product like $250 market research reports, is there information on the conversions associated with this particular price point?
I followed this video exactly how you did it. I set a 3 week campaign with a max spend of $1100 for 2 ads and tailored my audience to 77k people. The estimated CPC was $3-$11 which I thought was fairly reasonable with my budget. Fast forward a week and I've spent about $400 on 16 clicks. The average cost was about $22 per click. How bad does it affect the ad to cap the cost? Out of that 16 clicks I have not gotten a single lead email or call. So far this is a huge waste of my advertising budget.
I think you need 2 types of ads: one for awareness and one for sales.. If you have 16 clicks but no sales/lead, it's probably those people who are just window shopping (which is good, maybe ask them to sign as a member to get a discount in the future?). Get an awareness type of ad campaign is cheaper to do this. For the sales ad, your ads may need to be very specific on the keywords that drive the sales (eg. Limited time offer, only for the first 100 customers, etc). Hope it helps though
