LinkedIn Profile - 5 LinkedIn Tips To Stand Out

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Stop applying for jobs and praying you get calls. Instead leverage the power of LinkedIn to get recruiter calls.
In this video I'll share 5 tips I've learned along my journey to get found by recruiters.
Criteria to have an All-Star LinkedIn profile
1. Profile Photo
2. Industry and location
3. An up-to-date current position (with a description)
4. Two past positions
5. Education
6. Skills (at least three)
7. At least 50 connections
Services to find out if your LinkedIN photo is good or bad
Photofeeler
Snappr
It was Feb 2017, when I received a call out of the blue from Amazon. When I asked how the recruiter found me, she replied “LinkedIn”. At the time I had been working for American Express as a Senior Product Manager. I was making a nice six figure salary, but Amazon gave me an offer and role I COULDN’T refuse.
Having a LinkedIn profile changed my life. I spent a lot of time the past two years refining my profile, learning how to create a compelling story, and amassing a network by going to events and reaching out to people (I now have 1,390 connections). The time was well-spent, with LinkedIn recently granting me with illustrious title of “All-Star” based on my industry, description, education, skills, profile photo, and connections. According to LinkedIn, people with completed profiles “are 40 times more likely to receive opportunities through LinkedIn” because only 51% of members have a completed profile.
LinkedIn has empowered me to flip the traditional “apply and pray” model on its head, making recruiters sell me on opportunities, as opposed to me attempting to sell myself. This creates a tremendous amount of leverage and allows me to simply say “If you want me, then show me the money”
I now have recruiters reaching out to me every week (including Google two months ago).
So, does being on LinkedIn help you get hired?
HELL YES IT DOES
📅 Need help prepping for an interview at Amazon or another top tech company?
Visit: www.johnraphaelmarty.com/coach...
📅 Need help negotiating an offer from a top tech company?
Visit: www.johnraphaelmarty.com/coach...
📅 Need help re-writing your resume?
Visit: www.johnraphaelmarty.com/coach...
✅ Connect with me on LinkedIn: / johnrmarty

Опубликовано:

14 янв 2018

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Комментарии : 149

@plumseattle 5 лет назад

Just added your video to our company's Facebook page...it's that good. Appreciate that a hiring manager is offering their advice. Nice job!

@JohnMarty-uncommon 5 лет назад

Thanks Lora!

@MrHSwager 6 лет назад

I am getting ready for a job change and this is great advice.

@gailsummerskill6644 5 лет назад

This is an extremely helpful video. I have to give a talk about LinkedIn profiles and came straight to rock star you for help. I think these 5 tips are spot on.

@susanscott8023 4 года назад

Thank you for keeping it brief! I use videos such as yours in my classes, and some drag on way too long. It can be challenging to convince college freshmen of the importance of having a LinkedIn profile. I think this video will help my cause. Thanks!

@justabean 6 лет назад

I really appreciate your channel! Thank you for giving really practical and helpful advice, all while remaining really positive and genuine.

@JohnMarty-uncommon 6 лет назад

Thanks so much for the kind words!

@perkulio 5 лет назад

Hey John, thanks for the advice man! I actually received a couple of recruiter msgs after reading you on Quora and following the tips :)

@shivanshubansal1124 3 года назад

aw man!! John, I LOVE this channel!!!! first of all you are smooooth and on point!!!! and secondly the quality of the content is just 👌👌👌 Thank You very very much!!

@bperez8656 2 года назад

Thank you for the thoughtful content, once again!

@ProfessorHeatherAustin 6 лет назад

John, I totally agree that LinkedIn is a must when it comes to finding a new job or finding higher-quality career opportunities. I loved your story.

@JohnMarty-uncommon 6 лет назад

Hi Professor Heather! thanks for reaching out. I love your content - keep it coming :)

@ProfessorHeatherAustin 6 лет назад

Thanks John! Keep your great videos coming as well. Really enjoying them.

@pratulshetty 5 лет назад

You have got some really good content! Appreciate the work that you put in.

@JohnMarty-uncommon 5 лет назад

Thanks Pratul!

@vee9066 5 лет назад

Epic video, thanks for the value John 👊🔥

@JohnMarty-uncommon 5 лет назад

Thanks Vee!

@whyandzed458 5 лет назад

Good information in a single video. Thanks a bunch!

@JohnMarty-uncommon 5 лет назад

Thanks for watching!

@urabans124 5 лет назад

Such a helpful video for new users. Thanks for the great tips!

@JohnMarty-uncommon 5 лет назад

Thank you for the kind words!

@haydenjohnwhite 5 лет назад

Me Marty, you have yourself a new subscriber! Words can not describe the appreciation I have for this video. I have been finding it very difficult to set my LinkedIn profile up correctly but not anymore. Thank you sir!

@JohnMarty-uncommon 5 лет назад

Thank you for the kind words Hayden! I’m so glad you find it helpful. Let me know if there are any other videos you would like me to film!

@mukeshsinghgusain5447 6 лет назад

Thanks John for wonderful tips..

@JohnMarty-uncommon 6 лет назад

Hi Mukesh! Thanks!

@displaypowerglobal9998 5 лет назад

amazing content John.keep up the good work

@JohnMarty-uncommon 5 лет назад

thank you!

@christinatownsend1384 5 лет назад

Thank you Mr John for your valuable information.

@JohnMarty-uncommon 5 лет назад

Thanks for watching Christina!

@nideta1789 2 года назад

Thank you for the great video. It's educative. I am searching for a job in HSE industry

@ajwhalley1055 6 лет назад

Thank you for your tips John! Much appreciated. :)

@JohnMarty-uncommon 6 лет назад

Thanks for watching! - Many more videos coming

@ajwhalley1055 6 лет назад

Looking forward to them. :D

@nycakshay Год назад

Thank you John!

@ABetterJones 3 года назад

John- Great tips! LinkedIn's one of the best platforms to experiment with all sorts of content: video, photos, long form copy, carousels, etc.

@JohnMarty-uncommon 3 года назад

Thank you! Totally agree!

@TheCareerForce 5 лет назад

Great video! Leveraging LinkedIn for career advancement is so smart.

@JohnMarty-uncommon 5 лет назад

Yes! Gotta do it!

@patrickhellman5522 5 лет назад

solid tips, thank you for key tips to improve linkedin appearance immediately

@JohnMarty-uncommon 5 лет назад

thanks for checking out the video Patrick!

@Lifeissimplebro 5 лет назад

thanks for your advice man I did everything u told us to do. Hopefully I get my dream job soon

@JohnMarty-uncommon 5 лет назад

Awesome man! I hope you do too!

@Ankitkumar-py2dk 5 лет назад

Its four months now...did it help??

@saurabhdaswant7833 3 года назад

It's now 2020 to end now did it help you ❤

@paulflores3048 5 лет назад

Thanks John!

@1hard2findbro 5 лет назад

Super informative. I had no idea Linkedin in was tied into so much decision making by people with opportunity.

@JohnMarty-uncommon 5 лет назад

thanks for checking out the video! yeah - Linkedin is truly amazing for building relationships.

@RosieCavero 5 лет назад

Hello John, came across your video today. Great content and video quality is so crisp too! What microphone do you use?

@JohnMarty-uncommon 5 лет назад

Hi Rosie, Thanks so much! I use the RODE SmartLav+ I record the audio from the Rode iphone app and sync the audio and video files post production in Adobe Premier Pro.

@joanhamilton-marsh8708 4 года назад

Short and to the point! :-)

@PappenbergerApps 5 лет назад

Awesome video...thank you 😊

@JohnMarty-uncommon 5 лет назад

Thanks Christian!

@despicableDEB 6 лет назад

Hey John, thanks for your tips! Next, if you haven't already done so it'd be great to learn about what makes a LinkedIn summary solid. It's confusing trying to figure out whats most appealing to the general public and also recruiters for prospective companies. Thanks

@JohnMarty-uncommon 6 лет назад

Hi Debora, Thanks for reaching out! Happy to put a video together on this!

@mohamedhassenaoui8066 5 лет назад

Thanks a lot for your sharing, it is very useful inormations, Mohamed from Algeria

@JohnMarty-uncommon 5 лет назад

Thanks very much for watching Mohamed!

@niallgeary94 5 лет назад

I think this is solid advice but 7 months into my job hunt still not had success, some of that was simply better candidates at interview. Your content is great and helpful it just hasn`t worked for me.

@frankenteina8817 5 лет назад

Thank you, this is the first time that i know these info😍

@JohnMarty-uncommon 5 лет назад

Thanks for watching Kurdish!

@frankenteina8817 5 лет назад

John Marty i wonder I'm still studing at college, is that okay if i create linkedin?

@JohnMarty-uncommon 5 лет назад

Hi Kurdish, Yes of course! you can use the description to talk about the main course work that you are focused on, and also display any interesting projects.

@ZackScriven 6 лет назад

Awesome Video! LinkedIn Video is really blowing up for me right now.

@JohnMarty-uncommon 6 лет назад

Hey Zack, I have not been posting natively to LinkedIn, I'm guessing I should probably start :)

@ZackScriven 6 лет назад

John Marty oh I totally thought this was a LinkedIn video because of the embedded captions. That's really popular on LI because it plays without sound first. *Edit* I just had cc turned on.

@JohnMarty-uncommon 6 лет назад

Not sure if you are having this problem too, but for some reason when I try and default my videos to having CC (YT:CC=ON) it doesn't work anymore....

@ZackScriven 6 лет назад

John Marty seems to be working for me! As in, the CC showed up by default when viewing this video.

@stringstory 5 лет назад

Zack Scriven Media Linkedin is the best 🍗✨

@BarbaraLemaire 5 лет назад

LinkedIn is essential to anyone in the job market, my daughter was recruited for her last two positions and she was not actively looking.

@JohnMarty-uncommon 5 лет назад

Exactly Barbara- you know what amazed me? I was at American Express a few years ago..I would try and friend some VPs or senior leaders on LinkedIn after I heard them speak or after meeting....they were non existent on LinkedIn. I was like, why on earth would these people close themselves down to opportunity?

@chowder9576 6 лет назад

Thank you so much, John, but I had the concern of how should I fill out my LinkedIn starting out as a high school senior student about to graduate? I am really passionate about engineering but it seems difficult trying to cultivate my profile towards acquiring internships. How would you go about this? Should I just start networking right now or wait until later on? Thank you again and loved the video!

@JohnMarty-uncommon 6 лет назад

Hi Denize, sorry for the delay! I was out of town. There is an accomplishments section on Linkedin - For example on my profile I have 4 projects that I worked on . Also, you can get some endorsements from a few teachers at school. In your intro paragraph let the reader know your skills/strengths, how to get hold of you. Also, on Linkedin you should start searching for "campus recruiter" or "university recruiter" and connect - these are the types of recruiters that can get you in the door for internships. If you love engineering you should have some projects on LinkedIn that you can show off/link-to. One strategy that works well is to create a project that specifically deals with something that one of your dream companies is working on. end these projects directly to the campus recruiters through linkedin messaging. Something like - Hi, Jessica, I am passionate about machine learning models that solve X problem and have built X app that I'd love for you to check out." I see that you have internships looking to solve this exact problem and I'd love to connect briefly over the phone sometime next week. Hope this helps! Let me know of you have any other Q's!

@MsClever26 5 лет назад

Any videos showing how to set up a great profile? Tips we're good but a walk through would be helpful. Especially building connections. Which is difficult when you're from a tiny Caribbean island & never attended university

@JohnMarty-uncommon 5 лет назад

I got a 30 page guide that I’m almost finished with - I think this will help a lot

@VendySteinberga 4 года назад

Having a custom background image on LinkedIn is definitely key for STANDING OUT from the crowd 😊When designing your cover image, just keep in mind that the placement of your profile photo changes on mobile & desktop, so you’ll want to make sure that none of the important information on your LinkedIn banner (such as call-to-actions, contact details) get hidden by your profile picture 😉

@evesayuri 5 лет назад

TKS for your video 😉

@JohnMarty-uncommon 5 лет назад

Thanks for watching Evelize!

@TwoScotsAbroadGemma 5 лет назад

Thanks! Just starting out on LinkedIn. I think that the levels for completion are now on the private dashboard? Thanks.

@JohnMarty-uncommon 5 лет назад

Hi there, Yes, the levels of completion are on your private dashboard. Let me know if you have any other questions!

@dgrhm08 5 лет назад

John, thanks for the video. How in blazes does one make 500 connections!?

@JohnMarty-uncommon 5 лет назад

Hi Dash, apologies for the delay in response. If you have a gmail account there's a way to sync your contacts to LinkedIn (this is the fastest way) Otherwise, you can get quite a few contacts each time you go to a meetup, or conference and start building slowly. Let me know if you have any other questions!

@ftakenouchi1464 5 лет назад

Also John is it really that easy to mass uploads ppl from gmail or add ppl from conferences that you haven’t really spoken to because I heard it’s not Good to randomly add people to LinkedIn that you have to customize each message and what if there’s time gaps and people don’t remember you? That alone can triple the it takes to reach 500if customization is needed for each connection.

@ruqu5794 5 лет назад

What is your opinion about connecting with people you don't work with, such as family members or friends who work in another sector?

@dennistriplo5323 5 лет назад

Great advice, thank you. Regarding your headline. What do you do if your current title does not reflect the type of role you are seeking. For example I am a DevOps engineer seeking a managerial or director role. Any suggestions on how to use my headline to attract recruiters searching for the later?

@pratulshetty 5 лет назад

Do you know know Matt de Avella? You both speak the same way.

@cicig6077 5 лет назад

any suggestion to create a linked in profile when you have a career portfolio? I have 2 business plus a career where I was an employee all my life. i would like to focus my profile in my business but they are different. any ideas?

@JohnMarty-uncommon 5 лет назад

Hi Cici, thanks for reaching out. what are the two businesses? - just seeking a bit more context to ensure I steer you in the right direction.

@lucasmelo-zq4hs 5 лет назад

Marketing Ninja🤔:)

@JohnMarty-uncommon 5 лет назад

yeah i know right :) I have seen a few :)

@roberthorn6707 6 лет назад

I've been in recruitment for 20 years and I can add. please do not make your LinkedIn Profile look exactly like your RESUME! If you just copy and paste your resume, it's boring. So try and focus on your accomplishments or your projects at your current or past employer. Make your LinkedIn profile as attractive as you can. If you need any tips or ideas please don't hesitate to reach out! And thanks to John for posting these wonderful tips, please follow everything he's said.

@JohnMarty-uncommon 6 лет назад

Hi Robert! Thanks!

@morenocaserial1050 5 лет назад

Can i get a discount on linkedin premium if i refer a friend??

@manthony225 5 лет назад

What if my current job is not in the same field as the job I'm looking for? The LinkedIn profile filters everything around your current company but that's not what I'm looking for.

@JohnMarty-uncommon 5 лет назад

Hi Tacoma 98, thanks for reaching out. Since I don't know the specifics of your current and desired job, it may be a bit difficult to answer, but I will do my best. You are correct that recruiters will be searching for people with specific titles and companies, which will make things difficult from a "how will recruiters find me" perspective. One of the things I did to get into Product management when I had no prior experience was to get a certification. Can you do something like this? Also, on your resume, I would craft the summary in a way that draws parallels from what you did to what you want to do, and try and express how this can add value (from looking at things from a different perspective. If you send a couple more details I'd be happy to provide a few more suggestions.

@ohshesjihan7105 2 года назад

Should you use the title of the job you'd like to have in place of what you do have and utilize a , or | to clarify what your current title is?

@ftakenouchi1464 5 лет назад

So John am I doomed if I got less than 500 connections and I’m not in my 20s..?

@JohnMarty-uncommon 5 лет назад

hey man, not doomed :) One of the fastest ways to get to that number is to import contacts from gmail.

@warrior100girl 6 лет назад

So couild you do a video about the different categories, you can fill in? You know DOs and DONTs for Accomplishments, Skills, Volunteers, Job Description and so on? You say 30' with less than 500 is bad. In Germany, a lot of people don´t start studying right after high school. They go first for a job, travel around or any kind of things, just not studying. So i started late with Studying too, because i needed first to work for the money, so i will be able to study in university. It was all kind of jobs, mostly nothing to do what I am studying right now. This year, i will be 29 and still not graduated. And i surely don´t have 500 connections. I don´t think i have even 100. Does it mean, i wouldn´t have any chance on LinkedIn? And what Acitvities do still count as Volunteers beside the obvious ones like GirlScout, helping Veterans and so on? I mean, i´m a webmaster for a non-profit Gaming Community Webpage. These includes writing articles, making and Editing Podcasts and videos. I guess, that doesn´t really count as Volunteering.

@JohnMarty-uncommon 6 лет назад

Hey Warrior100girl, happy to do a post like that! thanks for the suggestion! When I said 30 with less than 500 connections is bad, its really context specific for the US market or other countries that have a similar culture of starting early. Don't worry about that part at the moment in your situation. The key however is to start getting connections, and going to events where you can meet like-minded people. For the "activities" and volunteering section I would suggest choosing things to display that cater towards the job types you are going after.

@Makwayne 5 лет назад

Liked the video but can you please maintain a distance from the lens?

@JohnMarty-uncommon 5 лет назад

yep, I realized that I was damn close to the camera after filming :)

@FUSSYBABY 5 лет назад

It's literally fine lol chill op

@cannabanana5929 6 лет назад

500 connections? Or 50 connections? Is it a typo in descriptions? 500 connections is alot imo 50 makes more sense...

@JohnMarty-uncommon 6 лет назад

Hi Canna, I did mean 500 connection :) Remember that I am speaking from my perspective as an employee in the US market that has been in the industry for a while. LinkedIn is such a powerful tool, and when I see people that have few connections in their 30's it seems a bit strange.

@ZackScriven 6 лет назад

It only shows the number if it's less than 500

@JenKumar 5 лет назад

I have 6,033 connections. Though many were people I trained!

@jerrybohenek 5 лет назад

Keep in mind that I can't complete my profile in 100%, because I don't have any experience in a job that I'm searching for. Pushing me to fill up informations that even I can't is really stupid.

@ph1models 4 года назад

I used Newyorkheadshots.com in NYC for my photo

@alexgreen1913 6 лет назад

I'm doomed lol

@JohnMarty-uncommon 6 лет назад

Hey Alex, oh no! It's not my intention to make you feel doomed! - What's your story? Are you a student?

@alexgreen1913 6 лет назад

John Marty I guess I was dramatic. I'm in my mid twenties and I only have 2 contacts. I just need to network more. I'm a college student.

@JohnMarty-uncommon 6 лет назад

Hey Alex, I had a feeling you were still a student :) Good luck on your journey, and let me know if I can ever be of assistance.

@ericdonald2663 5 лет назад

darkwebhacker07 is the best

@ericdonald2663 5 лет назад

I hired his service for mobile spy today again and he delivered. He is very good.

@randomthought6681 5 лет назад

I have a strange feeling this guy doesn't actually work for Amazon

@JohnMarty-uncommon 5 лет назад

Hey JW. Love this.

@karlb4657 5 лет назад

Should be easy to find out. Look him up in LinkedIn lol

@rickyricardo75 5 лет назад

Just a fact: 99.99% of people in the financial industry with a good job do not complete their profile even though they're very active. Cannot be compared to other sectors

@JohnMarty-uncommon 5 лет назад

Hey RickyRicardo. I just strongly believe that having a great profile and being active on LinkedIn is extremely beneficial when it comes to attracting opportunities to you.

@user-dd4tf4zk1q 4 года назад

Subscribe immediately👍

@amalnishanth1226 5 лет назад

Can't see John's lips

@JohnMarty-uncommon 5 лет назад

yep- I realized after filming that I was damn close to the camera .....oh well :)

@Anthony-xd1lj 2 года назад

it's easy to say a 100% when you're not even behind a computer showing at what you did! what is a 100% complete? anyone can say they got a job and it could be all BS and clickbait

@maxzakk3532 6 лет назад

Linked in doesn’t work unless you’re a top level player with at least 20 years of experience

@JohnMarty-uncommon 6 лет назад

Hey Max, thanks for sharing your perspective. Are you a student? I'd love to hear more so I can address this in an upcoming video

@maxzakk3532 6 лет назад

John Marty I graduated 5 years ago. Never even got called for an interview. Can you talk about how every job requires experience and nobody wants to train or hire new people. College is the biggest scam ever!

@JohnMarty-uncommon 6 лет назад

Hey Max, I am sorry to hear you never got called - I know how painful and demoralizing this can be. Many jobs require experience and practical skills, but school often cant provide them, so you are left scratching your head and wondering how to break into the industry....What industry were you going after? what is your degree? Are you working now with a job that is in-line with your degree? Sorry for all the questions, I am just very interested in this topic.

@maxzakk3532 6 лет назад

John Marty business and finance management. I currently work as a janitor in a building. I should of done internships and extra activity in college. Oh well you live and you learn