Linus Won’t Apologize. 

Nvidia is simply just out of touch with everything they interact with lol, those poor engineers doing all their hard work and having it be discounted because of upper management

Nvidia acting this way is why EVGA got out of GPU's. Nvidia is only getting worse and will only continue to get worse. Nvidia is going down the road of apple, i fully expect Nvidia to not even have board partners after maybe 1 or 2 more generations.

It's definitely a really good mentality to see the audience as the "boss", it helps from losing sight of the ultimate goal

We're proud of you, Linus

So many people in the business world make their way up the corporate ladder through the sales department pipeline (instead of engineering, accounting, production, etc.). High level salesmen are willing to say or do things that would shock you. A former co-worker of mine went into sales (it was a very good fit for him) and I was amazed at the BS coming out of his mouth when I talked to him later. Nvidia acting the way they do is no surprise...

Linus, the main reason I watch LTT content is your commitment to your values. Never compromise yourself for a brand. You are simply a way for them to make money, no more, no less.

A very valuable life lesson is, "If you don't advocate for yourself, no one will." Same thing with companies and sponsors. If you don't stand up for yourself and ask or demand something, they certainly won't give it to you.

Come on guys, Linus is a Framework shill not an nvidea shill

The impression I get from LTT, Hardware Unboxed, Gamers Nexus etc. is that these tech companies are forgetting the difference between journalists and advertisers. They want to go to the likes of Linus, give them hardware and get a positive advertisement in return. As if they were hired to make an ad. That's not what LTT/HU/GN/etc. do. Linus, never change. Keep keeping them honest!

As we here in the UK would say, NVIDIA is simply up their own arse.

My man Luke looks like he develops Linux drivers

Upper management being the problem as always. From tech to video game companies.

Linus is 100% correct. He handled the sponsor interaction with the employee who wasn't stern enough absolutely correct. I hope the employee is not feeling any damage from the interaction. I would want them to learn.

17:03 Your content now is radically better than in the past. I tell people beard-Linus is like Riker getting the beard in The Next Generation. That's the turning point in the show. Definitely stick with quality over quantity, the channel today is an aboslute must-watch for anyone in tech.

I made it 15-mins in before I realized the logo was for "The TaiWAN Show"

So this aged well

That skyscraper in the back is the Taipei 101. It has a big ball in it that helps it balance.

A content creator with ethics and backbone.

Linus won’t apologize.

The absolute wholesome sharing of the headphones made me giggle

As someone who isn't a 20 year old tiktok addict, the improvement in quality over the years is obvious, as is your own awareness and learning. I actually stopped watching you years ago because of content which was clearly reading off the company spec sheet, and as someone who was a few years older and deeper in the gear at the time it rubbed me the wrong way. Now you could run circles around my knowlege and are far more savvy as to how to work with vendors and avoid manipulation as much as possible. I'm glad I was wrong about where you were headed and hope your creation remains independent and honest for many years to come - we've lost too many as it is. Cheers dude.

As a company owner, I'm so considerate to my customer's needs. Sometimes it feels like I could be making a lot more money by being unethical. But the word of mouth and feedback I get makes it worth it. And for sure, anyone who treats retail or wait staff like trash is a shitty person in my books. Never let money change your morality.

"Maybe I'm jaded and cynical, maybe I'm just experienced. Sometimes I can't tell the difference." I like that! What a pithy Linusism!

Huh... sounds like they (NVIDIA) are use to being disrespectful but expect everyone to apologize to THEM for it. I wonder if thats how they treat their employees and just expect everyone to fall inline. EVGA was my goto for graphics cards and now thats even dead because of NVIDIAs pressure tactics.

In the second part of the video where Linus talks about how those brand pulls their moves, is actually a good case of study for those new employees. I wouldn't say your old contents were more quality, but I would say the presenter in those videos seems to be more enthusiastic. Nowadays, it seems the energy level of the presenter is just professional. PS: Is it PowerColor? Just guessing because der8auer release a factory tour video too.

I look up to y'all man. Love listening to u guys speak.

Yeah at the end of the day linus is still/was the bossman and sometimes bossmen need to lay it down and upset some people there's a reason he's managed to build lmg to what it is.

I think that tight leather jacket cut off the circulation to Jensens head, which is why he is the way he is.

Linus is good at not apologizing

I notice this a lot when I try to be nice to someone I paid and requested support from. The response typically isn't a rewarding of me being nice and understanding by giving me what I want and paid for, but a sort of "OK, we can keep ignoring you then until your patience finally snaps" mentality. When I finally do snap and stop being nice and understanding, they themselves will either start ghosting me or start acting passive aggressive.

I deal with this a lot in my company. Regardless of how good I am, something that happened long before I joined the company can still be an impingement on relations.

You haven't done much sponsored work with Nvidia, but there was a while in there where it felt like you were doing quite a lot with EVGA/Zotac/Galax/MSI, which may have given the impression that you were working with Nvidia.

Well, this title aged badly

It's hard not to get jaded about working with any F500 companies after working with them for even a couple of months. I don't blame Linus for his sentiments at all.

My question for Nvidia is what your plan after you drive this AI boom into a bubble? They sure don’t care about having good customer relationships, their ok leaving their partners to try and sell their bad product. So what’s their actual plan? Just hope that this new bubble with make them infinite dollars or that their will be infinite bubbles for them to jump to.

I wish I knew which AIB gave them the round around about the GPU production line... I have my suspicions. It's obviously either MSI or Asus, since he said they went back and instated did a segment at the Gigabyte booth.

You have gotten so wise Linus. I know I'm far too naive to be running any sort of the operations you are always wanting to giving people the benefit of the doubt. It is really good of you to school your employees in such valuable lessons.

Why apologize to a company who basically screws over customers based upon demand thanks to all the farmers who made demand shoot through the roof? I’m thankful I haven’t bought an Nvidia card since before all that garbage. I’ve been looking at all alternatives to Nvidia since and I’m not in a rush to buy, so that helps

I think this is important to knowfor work in general, everyone is trying to make the most money off of the least work. Either coworkers or bosses or other companies will try to push field work onto others and take half or more of the credit for making the decision or ordering the action.

Der8auer did a gpu factory with Powercolor. He seemed to have pretty complete access. He sounded actually surprised about that level.

Linus is sticking to his guns with the GPU lines. And also honoring his word of line or no deal. And that’s how it should be.

Love LTT. Much respect. This reminds me of the GN story in which Steve & crew were told at the door of a producer in Asia that they needed to sign a NDA before entering. They said, okay then, see ya. What followed was, in the theater of my mind, was a bunch of business suit-clad Asians chasing them down the hallway saying, "No, it okay, come back! No NDA!"

Keep the good work

The Grace Super chip video was such a good video too, so that was a great on the spot replacement.

The way they promise stuff reminds me about coworkers do the same You ask them for a meet, they accept and minute before it should start they just email you that they cant come in. And only when you stand your ground, they really come

"I want a fresh start." "Ok, that fresh start is representing a company's continued interactions."

Yeaaaahhhh... as the boss, I'm going to need you to come in on Saturday.

that's cool. very interesting talks! i learned a lot today.

Linus I get why you'd step away from the CEO stuff. Thing is I feel Nvidia actually fears you, you're a wild card that is beholden to your viewers. Imagine the new rep going back and telling his boss "yeah he's not going to take the new start, I know I said I could in the interview" I am thankful to you, J2C's, GN, Hardware Unboxed (Go Aussies) and others are trying to keep things honest.

Pause... You could have gotten an GPU Factory visit.... der8auer was in a gpu factory from powercolor... Interesting Timing, he was also at Computex. And there was only one side of the pcb assembled in the factory at that time.

I admire all you guys, Linus, I admire your transparency and believe you when you say the viewers are the boss. I don't get the impression you got into this with the vision of making millions, sure, make a career but I think the success of LTT was not something in your sights, it's happened exactly because you guys are just like us and we can trust that.

It took me too long to notice the TAIWAN show

What video is being referenced here?

I have been exclusively using Nvidia cards for...well since my first AGP-based gaming computer build. The Nvidia of today though? They will never get another cent of my money. Kudos to LTT. Ethics like this is exactly why even my wife watches your videos to show support. And she could care less about anything computer-related lol

Other comments have already said this but It can't be said enough honestly, Nvidia doesn't deserve anything at this point. They're so anti-consumer, and partners for that matter that they've probably lost Alot of trust from many parts of the world, I mean EVGA is a good example in this case. Unfortunately (from a certain point of view) their products work mostly very well. Mostly, not every time though. If raytracing wasn't important to me I would've already switched to AMD most likely. That and the vanity of having an Nvidia card with Shadowplay is the only reason I still have my card. Yes OBS is a solid, if not better, replacement what I know of. Disclaimer: I don't know much about AMD's raytracing performance but from what I've learned is that they're not far behind. Correct me if I'm wrong or am missinformed! ^^

Why did it take me so long to notice 'The taiWAN Show'

Apple yesterday quietly rolled out their public domain DirectX12 emulator, which runs PC and Console games on the new Macs. Once you like the quality, you send the game into a translator and get a nice shiny native Metal game. No NVIDIA required.

I can't believe that Linus would be such an AMD shill that he'd refuse Nvidia's generous and friendly offer of a fresh start. This is an outrage!

is anyone else having an audio sync issue on this vid?

What Nvidia has been doing with price gouging and disrespecting their customers in the gaming pc space in recent years is why I’m turning my attention towards console gaming more often especially towards PlayStation and Nintendo.

secret shopping our sponsors sounds like a great series

I think it's a Canadian thing, just from my experience living abroad. But that's a good outlook, in the civilian economy you gotta look out for yourself and your own agenda at the end of the day. People try to take advantage of good intentions.

respect it

my man!!!

about the end there: the age old triangle of quantity, quality and opportunity. Some of the older video's might have been better sometimes, but not because the quality went up or the quantity changed, but because the content happened at an opportunistic moment.

I get why the new rep would want to start on a new foot, makes their job easier. but that's not how it works in the real world. bad blood does not just disappear.

Ehm, can anyone elaborate what situation he is talking about?

The Factory tours and "redneck" Colling Videos ar my favourites right after the Modding / OC Videos

Good Job Linus 👍

... And that is why i send Hugs to Linus and the Crew. Even across the ocean. Linus, when you grew a Beard, you also grew a "Pair". I look up to you.

Can someone point out the video where Linus called Nvidia out? I can seem to find it.

They are the same in automotive. They sent a set of specs one day an next day they do not recognize that spec anymore. That is not competitive, but lack of respect.

Every dollar you give a company is a another reason for that company to not change their consumer treatment.

I just noticed that it says "The Taiwan show"

Screw Nvidia they hate making good decisions

Nvidia is dead to me. I am clearly dead to them. I am rooting hard for Intel, now. Somebody has to keep AMD trying to improve...

I've gone full AMD in my household in the last 12 months. RX7900XT, RX6700XT and RX6600. Couldn't be happier!

When playing "Good-Cop / Bad-Cop", Linus is always the BAD COP...! It doesn't work if both cops are good cops, because then you get taken advantage of.

what is the context for this?

It's for reasons like this one about the sponsorship that i trust in you 200% Linus!!!!!

9:50 is this the powercolor thing derbauer etc did?

I wonder if by "direct words" he means he just yelled at a new employee. "I don't apologize for it but I could have been nicer" just sounds like a manager trying to weasel out of verbally abusing employees.

these 2 are literally connected together with a usb C cable, 2 men 1 mind finishing each others sentences.

I can't tell whether that is a fake background or if your in Taiwan and looking out at the 101 Tower.....

Could someone point me to the original video in which Linus roasts Nvidia? It would be nice to have some more context to this clip. Thanks!

i would be totally pissed about the sponsorship deal. Dont get me wrong and im sure i speak for many people watching LTT, we love seeing computex content however factory tours are amazing content, its like "Hows it made" programs on Discovery Channels. Its great content, interesting and insightful. Its not often many people get opportunities to do this so i agree with you Linus.

Was it Colorful?

I congratulate you supporting your aussie mates down under.

As the saying goes. “Respect is earned not given”

Very nice to see someone with enough pull in the industry taking ethical stances against the amoral corporate manipulation. Keep on being great people!

I absolutely agree, companies with that high of a volume, definitely have trained marketing teams and support documents on each and every major step during communications with exterior partners/medias. It does not come down to one man's attitude, nor does it come down to one company executive's personality(as much as they can be influential), but directed by a comprehensive network of strategy making teams, then relayed upon individuals, namely representatives. This is not isolated to few like Nvidia, but common for most companies at similar tiers, and even smaller ones. If any media wishes to stand straight, they simply need to do the same, projecting their will against those reps until the deal gets struck, no other options. No one can afford to take on the risks of million dollar worth of interest in this setting, thus don't give any hope for companies behaving like your buddy, even reps may privately be a really nice guy and form strong personal relationships with you.

Left over horderves isn't food?

I purchased an amd graphics card recently. First time in my life. Not happy with NVIDIA and its core values. I just wish there was more competition on the market so more people would ve willing to show them what they think using their wallet.

Der8auer got that tour.

3:00 "My fact isn't necessarily your fact". That's an absurd statement. I get what Linus is going for here, but with that logic we might as well not bother measuring anything.

heh, i actually know who he went to play badminton with that night, Luke too.

3:00 "My fact is not necesarily your fact." I don't disagree with what you are trying to say, but that is a dangerous sentence.

mmmmm i love linus tech tips lallalala

surprised with all the tech you guys are sharing some earbuds, no one has a y adapter? :P even if you didn't want both ears in use, just a single side of 2 pairs would probably be better then the tether between you?

New LTT content is at least 2x the quality of the old stuff. Even the worst new videos are entertaining, while some of the older videos are hard to watch in comparison. Anyone saying otherwise is really going ham on that nostalgia.