Lisa: Steve Jobs’ sabotage and Apple’s secret burial | FULL DOCUMENTARY 

I LOVE that The Verge is doing these kinds of documentary videos. Please, please, please do more retro tech/buried story videos. Some ideas: How Microsoft rose to prominency, Netscape vs Internet Explorer, etc. Keep up the great work!

The story of the Nintendo Playstation

Teh story of what my mommy and daddy did to make me

Cray-1 or Cray Inc. As a whole

What about the sale of Rare from Nintendo to Sony (at the moment, the most successful third-party game studio for Nintendo), or the purchase of Bungie / makers of Halo, originally slated for the Mac, to Microsoft. I think both proved relevant to tech (and gaming) history and future, more so with the current purchase of Activision. Now that I think of it, you could do a "History of acquisitions in gaming" documentary.

"the more obscure, the better" - I don't know why, but this is spot on 😂

+1

Yup, the Springboard one was *VERY* interesting, more of these please!

HELL YEAH

1

The woz man was the master of computer tech and if you ask me if he come back I don’t think no one can stop him. Really the apple iigs was everything apple could have been

Steve Jobs pretty much wrote the book on planned obsolescence... Every company that engages in this practice today has Apple to thank for the methodologies...

@@Funkteon Noo, it's much older than that. It came with light bulbs and clothing in the early 1900s.

​@@FunkteonNot forgetting about creating solutions for problems that never exist in the first place. If Sony can put back the still-relevant headphone jack on their smartphone after two years of removing it, everyone including Apple have no excuse to do the same. But of course they don't do that because it'll hurt their wireless earbuds sales.

​@@herrbonk3635 forgot about lightbulbs

No, not really. The answer is simple, it was taken away from Jobs, so when he got the chance/rehired, he destroyed it. Job was a vindictive a$$hole, the simple answer is the best.

It wasn't the norm to lockdown tech as they do nowadays. Apple then use to tout itself as the most personable tech company in contrast to The Big Blue and the like and you could experiment with their products as much as you like

The main mod was from Apple, as they shipped the « Macintosh XL » which was actually a Lisa hardware bundled with a Mac emulator

Apple shipped the Lisa 2, rebranded eventually as Macintosh XL, with the ability to run the Macintosh System software. And UNIX was actually also ported to the Lisa!

Computers were a lot simpler in those days, with a lot less code. With a lot of the logic being standard 7400-series and similar parts, you could trace through the motherboard to figure out how things work without an enormous amount of difficulty. You didn't need modern debugging and decompilation tools because for ROMs and programs that are often no more than a few dozen KB long you can aim a simple disassembler at them and work from there. As for running Mac software, the Mac was also that simple, the architectures were fairly similar, and very little Mac software accessed the machine hardware directly, almost invariably using ROM and OS calls instead. Reverse-engineering these machines and making Mac programs run on a Lisa isn't completely trivial, but it is the sort of thing that a single engineer can do in a few months of work without much in the way of special tools.

​@@Mac84 Lisa II was just a standard lisa revised to use the Macintosh floppy drives and the Snow White design language that was also used on the Macintosh, the II GS and the late IIE units. The Mac XL version of the Lisa II replaced the Lisa Office System os disks with Macworks XL a port of the Mac toolkit that allowed it to. Boot on top of the Lisa bootloader

Before he found his true calling as Reality Distortion Field proprietor

He was never the mind behind Apple in the first place. He was just this one lucky guy, that was at the right place, at the right moment in History, to make a lot of money out of other people's back. All big companies, to be able to be where they are now, have been committing schemes at a point or another. Most of them have gone under the radar. They made movies out of some of them... And yet, the Steve Jobs (he was not the only scam) of this world are still somehow prompted up as to be gods to worship. Capitalism needs its idols to navigate straight after all. But the boat has been sinking since the 80s. And it's sinking faster and faster now.

@@bengagnon2894 no idols are needed by capitalism. That's a socialist thing. Look at their following.

@@bengagnon2894 Wozniak was the genius at Apple. *He* is the man who all the documentaries _should_ be about.

@@bengagnon2894 Jobs certainly was not a technical person. What he excelled at was what would make technology accessible to the consumer. Early computers were for nerds like me. That changed with the Apple II.

Just like any other electronics company Apple makes lots of prototypes and some of those will never leave the R&D lab. The Apple car is perhaps the most recent project that had a high initial investment but there has never been any commercial products so in that respect Apple loss several $millions of dollars on that project. But that is the nature of the business that some products succeed and others fail (often never seeing the light of day).

of course there are other secrets. and given the power that big corporations (and wealthy individuals) are given by our legal and tax systems, it's unlikely we'll ever hear about them. we only know this story because Apple, I mean, Jobs was so brazenly arrogant and careless that instead of quietly carting off the Lisas to be disposed of discreetly, he created a spectacle by taking the computers to a public landfill for destruction. a landfill accessible by newspapers, photographers, and anyone else who knew and was motivated to document it.

It's not secret, it has been well-known since it happened! It wasn't particularly notable at the time - or now. And I seem to recall someone digging some of them up and getting them running again.

Well, the apple newton wasn't exactly a huge success 🙂

Like how many children have died in their factories? Just wondering.

Some could be said about the NeXT.

@@brodriguez11000 The original MacIntosh actually didn't sell well either. despite the mythological reverence we now have for it. The Apple II and variants were really the only profitable product they had for at least 15 years.

I think he died when Jobs "killed" the IIgs. It was cheaper/faster than the Mac with industry leading color graphics/sound and 99.9% compatibility will existing Apple II software. It should have been the next computer (not the Lisa or Mac), but Jobs forced the team to artificially limit the CPU speed and threatened software firms that if they made software for IIgs then Apple wouldn't provide licenses to write Mac software.

I saw a YT video where because there was an issue with a piece of equipment for a show. He hurled the thing to the guy and told him to get it fixed.

@@JacksonOfTheJerry Odd that he was making money though, isn't it?🤨

@@JacksonOfTheJerry nerds and poor people and creative people. Screw them, right?

@@JacksonOfTheJerry Normal people are boring and dull.

I couldn’t have written my take on this documentary any better! Loved it, and your description 🙏

Tech pimps, robbing the parents in the end!

That's not a nice way to talk about your college library 😁

@@editingsecrets 😂😂😂 don’t tell my fiancée, she works there!

The //c should have given you the hint, and it was Jobs idea.

And they still are....

Jobs wanted it to be cheaper. Everyone knows that.

​@@blaynestaleyproI assume this is a joke😂😂😂

@@leechjim8023 Jobs wanted the Mac to be cheaper. It's a known fact. He had no control over the mac by that time it was released.

But it's also crazy how much more repairable those computers were. Nowadays, the M series even prevents you from changing the storage drive

Their entire “Privacy” stance is the reason why so many of their devices end up being used for parts since most people forget to log out of iCloud and remove security features (Touch/FaceID). Perfectly great devices being sold for parts b/c of security features people tend to overlook.

@@97nelsn You can still reset them through recovery mode. All data gone abviously. That's not the issue. The issue is on purpose/designed non-maintainability/repairability/extendibility .

⁠​⁠​⁠@@stoomkracht One of the main points of Activation Lock was that it made stolen phones significantly less valuable because fenced phones wouldn’t work even if wiped. If you could do an endrun around it simply by using recovery mode, it wouldn’t be much of a deterrent.

@@bubbledoubletrouble well yes if you have find my iPhone active and didn't factory reset yourself. Thanks for the reminder ;) anyway doesn't stop one from selling the phone oneself. The main issue is these things are made to break with no economic way to get them up running again or increase simple things like memory, including their desktops and notebooks. Apple is je green washing and really obviously too for anyone who looks further than their silly marketing remarks.

The Twiggy drive was a 5.25" floppy drive designed by Steve Wozniak. The hard drive was named ProFile.

If it's all about burying one's failures then there's a NeXT graveyard out there.

And as expensive as a car!😮

Jobs’ sociopathy was never unique to him, though he is an extreme case. It’s common across modern business. Planned obsolescence for one thing is generally considered to be GM’s invention. Ayn Rand style selfishness is sacrosanct and being “cut-throat” is idolised. No wonder these wasteful and destructive strategies are the norm.

A very good point. A few months ago an Apple IOS upgrade made their own email system virtually unusable. The consensus on various fora - an attempt by Apple to force people into buying new machines. Top work Apple.

This approach to business of Jobs' opened the door for Microsoft to become the software giant it is today!

All electronics companies business model is planned obsolescence.

That's odd. I'm running several different Macs from 2013 to this year, still can upgrade memory/storage, repair various parts, which I've done in the last few months. Some of my older MacBook pros have gone on to new owners, who are running versions of macos one or two versions previous to the current ones. You just have to know where to look.

I think you misunderstood the comment. It’s not Apple throwing away devices like the iPhone, its their customers or 2nd or 3rd order owners doing that. Apple is well known to recycle as much as it can if for no other reason than it saves them money.

There are businesses today that refurbish and then sell refurbished iPhones. The point here was that Apple owned those Lisa computers so they were free to do with them as they wished. The product was not a commercial success due to its high price tag ($10k) and even the original MacIntosh struggled at $2500.

Even a 20 year old cellphone has value to the right buyer, the system board contains around $2 of gold. Umicore in Belgium is one of these companies who recycle IT system boards from cell phones, computers, laptops etc.. Then the ABS plastic (casing) and the LiOn battery can also be recycled, and the hardest part to recycle is the LCD screen.

@@overnightparking Recycle what when self destruction chips are built into these devices that fry the entire board and or chips for more then a decade now as a result there is nothing to repair and recycle. The things you send in for recycling ends up being melted or tossed into a landfill since it's cheaper then paying transportation. Especially back to China where today all things come from anyway. They don't offer repairs they instead force you to buy a new device. Microsoft was the 1st that I noticed doing this with XBox360 and lines of PCs they sold. An update triggered a chip that fried a board and idiots kept buying new XB360 over and over again. Even the ones who complained I was like hey stop buying it because complaining doesn't resolve anything, they will keep doing it long as you keep buying their trash. It came to the point that you are forced to change your phone every 3-4 months if not even less. Same goes for most PCs and other garbage. The very same reason why billions of people don't buy this anymore and the same reason why Apple isn't even popular in the world just in parts of US where enough lobotomized idiots buy this garbage over and over again. I use a cheap China made no brand phone made in 2018 that costed 200 euros included shipping, the same tech was offered by Apple and similar big brands for 2K euros, that is one zero more then what I would ever pay for a phone or anything, on top of that this same phone works today, while an Apple phone would probably fry in 3 months upon purchase. F that, I am not an idiot to waste money and gamble at all with overpriced garbage ... The US economy continuous collapse into an endless pits and people being tossed out to streets on daily basis pretty much speaks for itself. You 'people' never were thinking nor learning and never will ...

​@@stephenbaxter3369 If Sun Remarketing had actually signed a contract to pay Apple a nominal amount of even a few cents for each Lisa computer, then Apple could not of then seized and dumped them!

No one cares about you being from that uk island......

This is exactly what I saw and what I felt today watching this vid.

❤ always recycle if it does the job

I think if a company is publicly traded, they should be required to participate. Some of the viewers may be owners, and they deserve to know.

@@TonyPombo Just because we want Apple to say something doesn't mean they will. For one thing, this happened decades ago. Few, if any, of the people who made the decisions involved are at Apple. It's Apple's past, and Apple rarely enjoys discussing it

@@arthuralford I understand, but I believe they have an obligation to the public/customers/stakeholders to be open with this kind of stuff. The fact it is ancient history, and irrelevant to modern Apple, should make it _more_ likely they would share.

that story is told before too many times !

So in reality both Apple and Microsoft copied others work?

H8rs gonna h8

​@@Sal3600fangirling much?

Yeah, that what I was thinking. He was a genius for masses, but pretty much an asshole for his own employees. That’s a pity.

It's widely acknowledged that Steve's character arc was largely dependent on him getting canned from Apple, eating a slice of humble pie, and going off to form NeXT. That coupled with putting more years under his belt as a human made him a more tolerable and enjoyable person to be around later on in life, and in the 90s and onward. (Not for all, but for many people, he was viewed as a much better person). But a lot of people take the quality they saw in Steve 2.0 and his return to Apple and project it back to the late 70s and early 80s. But that was a time when he was more of a short-fused, immature person.

so is this the point of this video?

Jean-Louis Gassée (who I once met as part of a project) was on the case technically and is a visionary. His Be platform was on the game, a database driven OS and so on. Wish Be and NeXT had merged. I guess the current MacOS is based on the same concepts now (after all, Apple did acquire NeXT), with tags and such, but it's still a fairly dumb OS. Too much focus on woke emoticons and 'Sports' feeds on my desktop (No thanks, I'm working!)

iPhone is well documented, not sure what part is still unclear .... We knew running OSX on multiple hardware was the solution, ARM the only way. How android got a license for that by apple, that is the real story, and how Google stole it from them.

Yes. I want to hear the story about how the decisions were made to make a phone with a battery you can't replace and memory you can't expand. Please do tell that story.

@@surferdude4487 Who needs that, will be mega big and heavy, dimm slots on it. You are not smart !

@@lucasRem-ku6eb FYI, I'm talking about a micro SD card slot. Which you would have realized if you took one micro-second to think before shooting your mouth off.about

@@surferdude4487 cards was 2002 max, all in the cloud now ! Why DIMM slots ? Just buy a phone you need, cheap good enough ? need large CPU cash ? working memory, or storage , get what you need !

The tech press wrote a story of a hobbyist who collects and fixes Microsoft Zune devices.

I took the settlement from a totaled MGB and bought the Lisa just after it had morphed into the mac XL. The ideas were wonderful. A cheap, accessiblble Xerox Star but on a 68000, the state of the microprocessor art, right? I was gonna run smalltalk. Modern computer users cannot imagine how slow that turned out to be. I added ram, half a megabyte on a large pcb. It didn't help. Smalltalk remained glacial. I loved it for writing, though, with the imagewriter, but it's been parked on a shelf for decades.