Livers' reaction to company changing names from "ICHIKARA" to "ANY COLOR" [Nijisanji JP / ENG SUB] 

I even thought it was a joke at first, but I guess it is kind of understandable that they would want to expand overseas, tho I still think they could've used a better name but that's just me

I like how he "just happened" to be there ww

@@ruwells5366 He's "shining his chin" there. 😂

What could be a problem is that there are already companies called any color or have any color as part of their name.

@@Calgerot There already are lol. A quick google search and there's a HK computer consumables company with the same name, there's also an African one. That being said ANYCOLOR is easily identifiable with Inc. and the domain .jp on their website.

I do agree that as seasoned weebs it's easy to forget how much applied japanese knowledge we use when consuming content, even those who have never studied japanese. While I don't always personally prefer more accessible translation being used, I also accept that a lot of the time accessibility is more important than my preferences. In other words, I prefer things keeping honorifics, but as long as there's still audio I can just listen and it's not that big a deal if I want to know what honorifics are being used or some other language thing like that. If anything I see AnyColor as little more than an englishification to make the company more memorable to non-japanese speakers, and I suspect that even if the end result is a tad lame sounding, the overall benefit for AnyColor is worthwhile to them. I think people in charge there may be a little worried they'll miss the boat on the global rise of vtubing popularity and are trying to do whatever they can come up with to start making up for their false starts and dillydallying. Ofc, they'll probably do alright in EN, they got what really matters right: having good livers - so far the new EN girls are great. It's unfortunate that due to Nijisanji's lower profile in the west they've had a much slower start than holo girls get, but they're still seeing solid success so I'm optimistic.

I like Anycolor cause it fits the openly lgbtq representation within Nijisanji.

@@jzesu9889 Ichikara or one color also so mainstream.. "ichikara ramen" for example seems like this is a moment where the company trying to look good. but they force themselves.. their motif behind "any color" name obviously about "race and sexual orientation". So forced... it's so lame and dumb. but "ichikara" also already lame.

i think the difference is that toyota, mitsubishi are surnames and also companies that have been globally known for decades, which obviously is not the case for ichikara. Altho i personally think people overseas wouldn't bother so much with the meaning behind the *company* name (usually they would focus on the livers themselves), it seems that tazumi wanted the name to be more overseas-friendly, to increase viewership and bussiness from overseas. Whether that was necessary is a different thing though...

That's understandable though. Everyone in Nijisanji is a family or they treat each other as members of the family (which is Ichikara) they are connected by a deep bond on the company name that made them successful as Vtubers so I can really understand the sentimental value of it to them.

With the name being in hiragana, I don't see how the name could be taken to mean "1 color", since the 「から」 part is not in katakana, where it would mean "color". Though I'm sure that not many overseas viewers care about the company name, or even know about it for that matter, this also means that the name change mostly doesn't matter to us. However, with the meaning of the name being rather simple, I'm sure that anyone who cares enough about knowing the name of the company, won't be confused as to its meaning. In the end, if we were to consider the one reason given to everyone from these clips as for the name change, it's not really a reasonable or good move, but if we take into account the other reasons given for the change, it becomes a little more complicated. Instead of thinking logically, thinking emotion-wise would show that many streamers of Nijisanji are not in favor of the name change, as it holds a sentimental feeling for them and others, but are rather scared to share their true view on things when asked by the head of the company (which is extremely common in Japan). If we were to consider the feelings of the head of the company, who's feelings would you consider more important, and as a result, what name should be taken when considering the emotions of those involved? These are things to think about for anyone interested enough to form an opinion on the matter. In my personal opinion, I don't really care about the name of the company, because I almost never see the name.

Did you read Riku Tazumi (ANYCOLOR CEO) statement and the reason of changing the company named? mobile.twitter.com/riku_tazumi/status/1394219627895418881

@@dinozero2 right right, but I was referring more to the reason they decided to make it English as alluded to by some of the members, which is to reach a wider audience across the globe. I don't have any issues with the reason they are giving for the name change. I just think the name is lame. I probably should've emphasized that my first and second sentences were in no correlation to each other. I'm sure they already wanted a name change for the listed reason. However, what I am saying is that there is a pretty likely chance for the name to be what it is due to a latent desire for it to be English to reach a wider audience. And if that's the case, I don't think they know their current and future audience. Or maybe they do know and they are trying to one-up it by expanding even further. Or maybe they just think the name is cool, it sounds like Ichikara, and it has the meaning they had intended so they stuck with it, who knows.

100% with you

I prefer in romaji

@@mz6ta6661 there's that too. My line of thinking is that when they changed ichikara to anycolor, the name becomes adopted from english words, which usually means the Japanese pronounce it based on katakana spelling. For me, learning Japanese was easier when I only have Japanese words to learn, adopted words feels a bit inconsistent. And also I started with Hiragana. Romaji, I feel, is a different discussion. But at the end I don't really mind either way, they're just preferences.

I thought "Ichikara" mean one colour?

Ichikara also means "(starting) from one".

Companies usually always go for simple and generic look for their logos in this days.

And what’s funny is black isn’t a color

Also Gundou is like canonically gay right? There's this clip of her explain in details how she picks up girls in gay bars.

@@nguyentienchung9913 Gundou is super gay, yeah. She and Hoshikawa are both bi, but Gundou has apparently slept with 20+ girls or something to that effect

Nope. It's hiragana so the "kara" is Japanese. That makes the name "From One" which I'm assuming refers to how they built the company from the ground up.

Well the Vtuber group name is still Nijisanji it's just the parent company that change name

Parent company, a la Cover is to Hololive

Nijisanji (like Hololive and Holostars) are not companies but just names for the groups of livers under the company (Ichikara and Cover)

Well, the rainbow has more than just a single color, after all. But still, Ichikara sounds more pleasing to my ears.

@@yuuta6563 chikara can mean power, so yeah, it sound stronger~

ichikara actually means "one color"

Similar to Nijisanji, it's a word play that can be interpreted multiple ways. I can mean both 'from the beginning/ from scratch', 'one colour', and the start of a count. There's a running gag that eventually the entire human race will be Nijisanji members at the rate they're expanding, and the counting theme plays into that.

@@carl4889 I see, thanks~