@@NickNimmin M not N..? Nick you are my choice to recommend to others.. and I'm looking forward to your collaboration with Nate.. btw Hi to Popcorn.. ... 😻 ...
This is true, until... Until we, as Nick described, get stuck in a #shorts feed for hours without realizing it... Conscious or not, it becomes _viewers_ choice at that point 😅
I love that you've explained this distinction Nick, I see so many online business owners run to IG reels or tiktok or shorts because they're told or see content creators getting more views on those forms of content. BUT not all views are created equal. If you're creating content to be discovered as a content creator or even building brand awareness as a business then make the most of the short form content, but if you're creating content to attract warm leads to your business then long form content is the way to go.
I personally haven't experimented with shorts yet just because I don't want to focus on 2 different types of content. I think Shorts do well due to our shortening attention spans lol
The best way that I've seen Shorts work best is as a highlight or compression of longer content. For woodworkers, they sped up the construction w no explanation: board to finished product. Usually this is a teaser: "Full Project on Friday!" Then the full video discusses the what's, why's, how's & wherefore's. On a talking head channel, they take the top 2 or 3 tips and just give that in the Short, which teases the longer vid w more explanation, more tips, etc. I became a fan of Simon Sinek from a Short. The clip was his answer to a single question ... which lead to the full interview ... which lead to binging his interviews ... which lead to subscribing to his channel.
Yt shorts is a good way to get new people to subscribe to you like I made a video and got 3.1k views on the video and I’ve learned that hashtags do help sometime for normal videos,like one of my videos got 21k views,which is amazing. But yeah thx for the tips and sometimes you just gotta be lucky with your videos
It would be interesting to compare the video that got views against ones that haven't. If you look at how people responded to the each you'll probably discover that it wasn't a hashtag that made the difference.
I have 100% noticed that I get thousands of more views on shorts rather than long form videos. Since I started posting shorts, I’ve grown by almost 200 subscribers. I’m almost to 1000 now, and I feel like I’m having the first “I figured the algorithm out” moment
So much sense and value in under 5 mins.🙌🏽 Thank you! I’m still trying to strike a balance with my thumbnails and titles. I think my titles aren’t compelling enough but I really find titles challenging…however I am committed to keep working on it. Eventually I will find my way. Thanks for keeping us working more intentionally. I appreciate your mentoring😎
I have plenty of short videos uploaded in my channel, most of them got a higher views. But in my long videos few of them had higher views. Thanks for this info nick. Very helpful as always.
That’s awesome! Take it seriously, learn as much as you can about RU-vid (and online video in general) and spend time working on the skill sets required. You got this! 👊🥳 I’m rooting for you.
RU-vid Shorts are in a different section on RU-vid, it's a scroll function so yeah, endless views sometimes. However I am very happy that long term content is dominates RU-vid since it's a search engine. I only make a few RU-vid Shorts since it does bring in some views or subs but I would say 1/4 Shorts and the rest is all long term. Awesome video as always Nick! Also love the colour choice for the thumbnail in solidarity with Ukraine (If that was your intent lol )
I noticed that about his thumbnail, too 💙💛 And I agree that - especially for ed channels - long form is the way to go. I mean, how much can you _really_ learn in under 60 seconds?
Yes it is true..shorts do well but i have a fear that they will make sense to RU-vid.People dont watch 5 min video of yours,but can spend 2 hrs on shorts so without people know me why they watch 10 min of my video.But I want to know is it safe
I actually prefer longer videos. 😅 I will skip over shorts in a heart beat. I come to youtube to watch videos. If I want short snippets I will go to instagram or tik tok
Haven’t watched one of your vids in a bit Nick. I see you’ve added b-roll of yourself. Well done my man. Film booth has rubbed off on all of us.but you’re one of the OGs of the YT marketing game.
Thanks so much I have been wondering why my shorts do better . I'm still very new at RU-vid only had my channel 7 months and I have 762 subs. I'm very proud and thankful for that number . Thanks for your help in your videos they have helped me . I also have such a great positive, sweet , and now like family community .
I have noticed that my RU-vid shorts are getting a ton more views than my regular content. Looks like I have some work to do! Great tips and video, Nick!
I have had long form content views increase since I started posting Shorts on several channels. I think it is because viewers go check out the channel if they like the Short, that's what I do. This helped me realize I have to focus more on thumbnails and titles. Thanks Nick!
I just LOVE that some of your "long-form" content is ~5 min these days, Nick 😉 Also, #shorts must be a _really_ big deal - I see more and more creator educators posting about them!!
This is such a good video! Thank you so much for this video because I was actually planning on doing youtube shorts along with long videos. 😅 Thank you so much! 😊👍
Your videos are always great to watch and learn from. For me, Shorts are hit and miss. For those that miss they perform about the same as my longer videos. For those that are a hit, they have been great at bringing in new subscribers.
This is actually really important info. thanks. I wanna get back into making long form content again, so Im gonna need to work with thumbnails again and other stats. thanks for the info, Ill be sure to not let the lesser views compared to my shorts let my morale go down.
In my opinion, for new channels, shorts are great to get 1k subs (or more) quickly, but then they struggle to get 4k hrs of watch time in order to get monetized. The revenue for long form content is also much better than shorts.
G'day Nick. Much appreciated as always mate. I am yet to properly test out the Shorts part of RU-vid. Have done a few random videos and some did not go to the shelf as I did something like messed up the formatting, but keen to use it to draw people to my channel eventually... and hopefully. Appreciate your work. Daz.
Great Vid, I feel like my youtube shorts seems to be working, but having longer videos doesnt really get much views. But overall, we will get there! Have hopes everyone!
I must be lucky because out of my Top 5 videos, 3 are over 30 minutes long (one of them is 2.5 hours). The few shorts I've done haven't done well at all, but they do bring in a good amount of subs for a 30 second video.
I just wanted to say Thank you! I don't usually comment on videos but I have noticed that your tips have really helped me out With my channel and me gaining more skills on yt and I wanted to say thanks!
Great video Nick. I love this video for these reasons 1) it was short enough 2) it really explained the motivation or non-motivation to watch shorts vs long form. I need to start exploring if it's worth even doing short form content. I know people splice their long form contentn to shorts but I'm still on the fence about it. Plus, my channel is still new so I (with my limited time) need to focus on what I need/want to do now. Thanks for the push into exploring shorts.
Related (slightly) but I really love the thumb for this video. I sense some changes are coming in terms of thumbnail style, but it's pretty cool when the thumbnail style change is THIS obvious. On a much more related note, I'm noticing that shorts can sometimes tend to go better if the shorts themselves are already good. That way, yes, the shorts are forced onto people, but if the content of the shorts is worth watching, people WILL let the shorts play. No one is forced to watch a regular video which is why we rely so heavily on a thumbnail and title to draw someone in to want to click, which is much harder. Shorts gets the hard part done (the click) the next hard part is keeping them watching. Shorts are SUPER easy to skip if you get bored, so I still believe the watch time and retention from shorts is similar to long from (the audience is giving your content a chance) and if they like the video, the retention graph will show it. Shorts definitely wins in that regard. But I still have shorts that are performing abysmally so it's not ALL sunshine and rainbows, especially if RU-vid don't put your shorts into the shelf. In terms of "views"... what qualifies as a "view"? is it still the 1 second minimum or whatever the minimum watch time to qualify as a view? Or is shorts different in that regard? "If people don't continue to engage with your content, RU-vid will put other people's content in your place and stop putting your content out there" this is what's happening to my content now (the first 30 days in my impressions analytics shows this. Impressions analytics from 2022 show the content just isn't being pushed out like it was in 2018) And the question THERE is.... even when you try better practices... you try to improve your thumbnails (consistently 3%-5% nothing has changed there much), you try new tactics with titles (I still need a lot of work on that) and you try new editing to make videos shorter and more consumable... but it all results in RU-vid not trying to push your content out, because other people's content that performed better is now replacing your content.... Does this mean it's near impossible to get any new traction without just starting a new channel? I feel like I've shot myself in the feet with just having "boring" "Bad" content (10% retention longer form, 30-40% short form) like... what's the point in recording a 30 - 60 minute video (raw footage), putting the effort into editing it down so it's more "consumable" only for to it still only get 10% retention.... (I remember some bigger channels in the past (not Nimminati) would say exactly that... "why bother making a video if 90% aren't watching?) It's incredibly disheartening. 2018 was more reliant on watch time... 10 minutes of a 60 minute video still meant 10 minutes of watch time per video, meaning content was still getting recommended, vs 2021 when 10 minutes of a 60 minute video = 10% retention.... retention being more important than watch time = nope... no more recommended by RU-vid either get good or give up, and after 7 years of trying to make the videos more watchable with similar results in my retention, I feel like being on the verge of giving up (luckily there's new movies inspiring me to want to draw even if my views and retention are tanking)
I dont often do shorts , I have however been trying to shorten up my long videos as attention spans are getting shorter and shorter. It's difficult when it's a How To channel to find the right balance. You dont want to come accross as gatekeeping but you also can't always put up a 40 minute video that people will skip around and watch 8 minutes of.
@Raes Turquoise Turtle Than simply cut up your vids in, say, two (or more) segments when dealing with one topic. This happens all the time on youtube as well, when a long video is being interrupted for one, two, sometimes even three or four times for the purpose of advertising. Simply go over your vid and its structure and try to come up with a structure that does the job of covering whatever topic is being discussed AND lends itself to be cut up in multiple segments. This can be done in a natural way as well. If people have no clue about the subject your discussing and really wanna learn something it wouldn't be a bad idea to do it this way. First they get to know you, your style of talking about a certain topic. And a couple of vids later they would feel as though they've actually learned something from you. As you've taken them on a little how-to journey that goes a little deeper or touches on different aspects of the same topic. You can announce it all beforehand by saying: "Just to make it clear, in this video, we're mainly touching on this aspect of 'how to...". In part #2, it's gonna be...And, finally, in part #3, it's all about...So if you only want the basics, just watch #1. If you want to learn how to apply all of my tips & tricks in every situation, watch #1 and #2. And finally, If you want an in-depth all-in overview and deep understanding of 'how to...', then I'll advice you to watch all three. This is also a good way to not 'scare' people with short attention spans off, 'cause they kinda know what to expect now. This imo is a big reason also why some people snap out of a long vid (besides the short attention span): They feel as though they have to commit a substantial chunk of their time (in their mind) without having any clue what to expect. Hope this helps you somewhat. Good luck! Cheers!
Nick I get better view on my long videos. Most shorts now get 200 or less views. When I first started shorts I was getting 500 to 1000 views per short. YT is hard to figure out. Thanks buddy
I haven’t experienced short content views yet I’m focused on only getting a following and a subscriber community that keeps coming back, let’s carry on with the grind :)) yehhh
It makes more sense why my shorts gotten views than my normal videos which takes a bit of time to make it clickable and enjoyable. Lots of info about the differents on how shorts and normal videos work here on YT. Haven't really watched any shorts due to me usin' a PC but this I guess sums it up so good 1:03 😂
I find that whenever I get more views on long form content I get more gratification and satisfaction than if I just made a youtube short, idk why i don't have a problem with shorts or people who do shorts I guess I just like it when my longer content gets views
Hi bro, is that possible if you make a video on how to get viewers from overseas? Im trying to expand my channel internationally, but it seems it doesn’t *yet* get the result I expected. My channel has over 200k subs with an average views of 50-100k+ per video :) Thanks.
I started doing shorts the beginning of this year, I was at 119 subscribers at that time. In just under two months I’ve jumped up to just under 750 subs. It took me EIGHT months to get those first 119 subs & 10K views. Now I’m over 250K views. GAME CHANGER FOR ME. It seems about 50% of my shorts flop, the rest get at least 1K views. Gaming playthrough channel here
Mines a little easier cause it’s just recorded gameplay, so I can make a short in about 2 1/2 minutes. I usually record a full 40 minute video & can make 10-20 shorts from that. Depending on if I have good moments to post.
@@tacticalzen7679 does it affect your chances at getting on the shelf or is it the same. I have around a 50% chance also while posting 1 video so posting 3 wouldn't lower it??
@@Tuelz... yeah i guess it’s possible, but I’m just trying to get as much content out there as I can… it’s been working for me so I’m sticking with it! I posted 15 shorts yesterday. Got about 30 subs with 6-7k views. Lots of comments
Here's what I have been doing for when my shorts appear in suggested/home/etc. I have a long format video that I post and then I make a short from that. I use the same thumbnail for both but put "Trailer" across the one for the short. Then my title for the long format, for example, reads "Mini Shotgun Shells Recipe", then the title for my short version reads "Full video in description | Mini Shotgun Shells Recipe". Then I put the link to the long format in the description of the short. I do this because I feel if my short is shown somewhere outside of the shelf, the viewer is probably looking for a full video on the recipe, not a sub 60 second clip. I feel like it would keep those people from just leaving and looking elsewhere for the content. Do you think that's a good strategy? It doesn't seem to affect views on the shelf. About 80% of my shorts get picked up and I get a decent amount of views usually.
Hi Nick, I understand the reason for zooming in and out during the video, it's a cool way to "hide" cuts so it will look more fluid, but I would advice you not to zoom it too much and too often, specially in videos this short. It both distracts from what you're saying and also makes it harder to focus on your face because the change is too big and our eyes kinda lose track of your eyes for a second. Nice video BTW, very clear and useful information
I think what you are describing - pattern interrupts - is kind of the point. People's attention spans just aren't as long as they used to be, and these techniques are necessary to actually keep folks engaged - for longer.
@@APlusRussian yes and no, I know why he's adding those cuts, it helps him mark his words, what I meant is that he's probably zooming in too close, and because of that his eyes end up in a different position which forces the viewer to pay too much attention to the video instead of the words. It's better not to be too drastic and keep the eyes relatively in the same area of the video, that way the viewer won't need to focus again. You get what I mean?
@@DanCreaMundos I do get what you mean. I also think that it's _because_ viewers have to refocus on the eyes, they are _more_ likely to stay engaged. I'm sure there's research on this that Nick is following 😉
Hi. I started to watching your videos not because of monetization but because i am new at trying this and i really do not know anything about the process. I am learning how to present myself and my videos which is more valuable to me at the moment so thank you. My comment here also proves don't give up on your videos either look a year later and still getting a view
Thank God for you Nick I been waiting for this video forever. Please please I am begging you please make more vids like this. I need all the motivation I can get to break down these walls. I appriciate you heavenly above and beyond. 💕💕💕💕💕💕💕💕💕💕 Stay blessed my man!
Good stuff. I am still torn however on whether I should integrate the short content into my regular channel, or create a seperate channel for them that then points people to my regular stuff. In the fighting game niche, short "highlight" style clips do really well, usually bringing in well into the thousands of views, but I'm just not sure if I should "disrupt" my regular stuff, so to speak.
I've been making YT shorts for a month, at least 3 videos a day! It helped me get a lot of views and quite a few subscribers! Now I've been doing a lot longer forms of content! More Let's Plays/ Walkthroughs, and like you said they are getting a handful of views! But, it could be a case of the video will eventually get picked up! The game I was playing was an Indie game, that had recently came out! Made the Title and thumbnail to go along with it! The thing is about YT, is learning to be patient, and to also stop comparing myself to others, as it can be a bit demotivating at times!
Somehow I created a short that while it hasn't gotten a million views it just broke 204k after being posted mid November. 57% Browse, 24% search and 17% from the short shelf. It is also responsible for over half of my subscribers right now. Since I injured myself a few weeks back I haven't been able to record or post anything and now it is dying. Hopefully when I am healed up and able to start creating again it will pick up.
Yes-- I noticed with my shorts sometimes I get 500, 700, to a 1000 views and sometimes just 10 views : ) Some of my longer videos in time I get a lot of views. That's what helped me figure out what people like to watch. I just keep on trying. Thanks for sharing Nick 💕👍
I have the exact oposite problem, most of my bottom 10 videos in terms of views are my shorts. There's been two or three that get a small boost, but even those aren't even in my top 50%. I think maybe it's just my style that really isn't suited for short form content.
NICK!! I just found your channel and I am obsessed with it. Your content is exactly what I need. Thank you sooooo much!!!!!!!! YOU ROCK!!! (I do hope you read this 😃)
I am dreaming of a youtube world where short form content is a sustainable way of youtube income. Without the longs, will it exist?, my guess it is coming in some form.
It's interesting because it's not really feasible to put an ad on 3 minute or less video and it would be hard to insert a sponsor typically for those 1 - 3 minute shorts when talking about the sponsor itself might range from 30 seconds to 1 minute. I just think of shorts as a way to grab attention and transfer your audience to long form content. Who knows might happen!
So Nick if we have a short video in the long form content space that has being doing alright, is it worth reconfiguring it and posting it into the # short space? I was thinking of doing this and was wondering if there was any draw backs / upsides? Cheers for the help, Stay Safe!
I have been doing that in the last two days. Ans pinning a comment on the short that says.. For Full Video click here.. and ive been putting it in text in video too. Not sure how much its helping yet!
Ok I don't give up my RU-vid channel..and do short and Long videos... because its my first time to have a RU-vid channel.. thanks for sharing your video sir
Awesome Video! I was wondering about shorts vs longs. Ive gained 3k subscribers in 10 days.. and most of my subscribers are from shorts. I would say 70-80 percent. How do I get more subscribers from longs? Less videos? More videos? Any tried and true recipes? Thanks!
I've been on this site since 2006 and I think I prefer the shorts. I find myself on them more sometimes. I find some RU-vidrs a bit more creative with them. Regular RU-vid videos are full of Ads, sponsors, and promotions. The one thing I hate about shorts is how addicting they are for annoying psychological reasons and my poor impulse control. I also like vertical videos. It feels more personal.
