LOOK vs TIME - The engineer and the artisan... 

I don't think there is any contest, the better made bike is the Time. The way the bike is made is fundamentally different, manufacturing tolerances are better. People might say I'm biased because I'm an OE supplier to Time but their other OE supplier is NTN who make the headsets, as far as I am aware, it's the only biike that uses NTN bearings in the headset. The BB, Frame, Headset combination are no accident - the parties involved are not going to be associated with poor manufacturing quality.

I don't think Look and TIME have ever made frames on Friday afternoon's, in contrast to other brands who seem to only make frames on Friday afternoon's!

What a wonderful decision to have to make.... Time for me based on classic lines, ride quality, and non proprietary parts. Easy to live with long term.

The cobalt blue or forest green with carbon weave on the ADHX are stunning. I only wish they would offer a more endurance oriented geometry. Some of the angles are a bit different between the ADH and ADHX, but things like stack and reach are nearly identical and very race oriented.

Very interesting comparison, your arguments are reasonable and sound. Most of us can only buy one bike at time; I choose the Time ADH21 and I can confirm, it's stiff, yet it rides quiet and smooth, especially uphill or on rough surfaces. That's an important point for me, because it helps to be able to ride longer. I like the approach of Look as well, but I'm really happy with my Time, which I think is also fantastic value for money (compared to several other high end brands). You have a great bike shop and I think Your choice of brands makes every customer like Buridan's donkey.

i dont have TIME to LOOK at this video

These are the only two manufacturers today that I would buy a bike from. I recently bought a time. Just love the simplicity of it. Perfectly engineered and executed. It’s a bike I will keep forever

I ride a Time Fluidity rim brake model My first carbon frame bike and it is a joy to ride At 74 years young I enjoy long days in the saddle Thanks for your comparisons both Look and Time are the best bikes ever ❤️

I miss rim brakes, simple, light😢

Since I have discovered TIME bikes, both quality of finish, technology and ride, (I still have Focus Cayo disc), I would be considering LOOK only as my third bike. There is nothing better on the market than TIME. I look forward to see next models in 2024. TIME handlebars and seatposts are extremely desirable, I regret that TIME doesn't manufacture it anymore.

I think a comparison with 3T would be interesting. 3T has also their own way to wave their carbon from raw carbon fibers direct in their company in italy. (Ok maybe only their Racemax Italia… not sure) I am curious how they compare. Just done my first self build custom bike with a kinesis frame. And love it. So Look, Time and 3T is actual a bit out of reach for me but i like your content.

I love Time!! I am on my 3rd Time frame and they ride great. I am in Southern California and you see very few Time bikes anywhere but when you do it feels like you are part of a bike family. Special!! Great job on the video!

Scylon should be coming this Spring. Waiting on that to decide whether to go with ADH or Scylon. Unfortunately in the USA, Look is hard to find in store. Time is more friendly and responsive via email or phone. Also word on the street is they are opening a factory in South Carolina.

In addition to Cannondale, I have been looking at Time bike. I emailed Time and actually got a response back. I asked them about an updated Scylon (internal routed cables was my specific question). And they stated a updated Scylon bike was coming out in Spring of 2024

I think the Alpe d'Huez paint job is one of the best on the market for race bikes. I do like the Look patterned color scheme, but still think the Alpe d paint is top 🙂

Best to be safe and get one of each 👍

The more videos of yours I watch the more I want that Look 765 😁

I found a Look 765 Gravel RS frame (Black Chromatic) in California. Shop shipped it to me, building it up with Force AXS 1X and 2 wheel sets (700c skinnies and 650b fatties)… Very excited.

I love Look but I'd choose the Scylon over the Blade because Time has a massive discount on their frames atm. Great vid:)

It's pretty rare to see a Time in the Sunday chain gang here in Toulouse area. The Sunday randonnée is a social thing. Still you're right some have a time and it's a pride and joy and they're bike for a lifetime. Look are also not around I think price is an issue. They've not got the collector caché of a Time but are more expensive than the big brand bikes. We've got your specialized, trek, giant main dealers I guess mopping up a big percent of sales. I'm still riding a Focus with calipers and a Cinelli gravel bike. I'd go for the Look sometimes a few discounted ones can be had at the local online dealer in their warehouse shop...which is 20 mins from home😊

I've owned a Look 675 for ten years and I also have a Time Skylon that I've had for about 5 years, both very different bikes but the quality is second to none. The French do know how it's done.

In 2021 I got a 795 Blade RS, built up with DA/HED vanquish wheels. It is the most amazing riding bike I have ever had or ridden!! It has the power transfer and front end stiffness with nice vertical compliance in the rear triangle…. Rides so smooth… even over rough SoCal roads.

Opted for a Time after a fit. The ADH is surprisingly short and tall for a race bike. Coming from a Giant TCR, this thing is worlds apart in terms of handling and natural damping. It may weigh a little more but the “ride quality” sound bites are 100% true.

I own a Look 795 (and 565) from the previous generation. Best bike I ever had and riden. And a joy to look at too😊.Time makes beautiful bikes to but a little bit to conservertive in geometry and looks.

This takes me back to why I love my Colnago C40!!!! The classic design, the amazing attention to detail which I feel are both art and engineering along with the best riding road bike ever made on multiple accounts.

I can't decide. Both fantastic bikes. I have the LOOK 785 Huez Disc which is a great bike for locally hills riding. Looks stunning. But being a mechanical engineer I also have just ordered the TIME ADHX for the superb build quality. BB tolerances, openly displayed carbon fibre weave, robust and steady frame for lumpy local hills, pot holes and dips. I'll change from 2x Shimano to try 1x SRAM with the ADHX and explore some gravel roads.

Look Gravel frame is 2599.- and TIME is 3999.- so quite the difference. But damn I want the Time ADHX45 but I just cannot justify it to myself, even having the money.

A very fair and balanced review, these brands are clearly superior to everything else but for perhaps a proper custom frame build. They are different but the same, equals in their category.

And 25% off on the time website atm. That could swing it for some !

I have ridden many bikes but not look or time. So far I find Colnago has the most superb ride quality. Do you know how Colnago compares to Time in terms of ride quality?

The Look frame is just another cookie cutter, proprietary everything made piece of junk. At least Time let's you pick some of the basic things you need to get a custom fit versus use what I make and sell or fuq off.

I went to my LBS a few days ago with a parts list to get an ADHX 45 built up. If I had to pick a road bike right now, I'd probably go for the 795 Blade RS. But my SL7 is still good enough for the foreseeable future. By the time I'm in the market for a new road bike, there'll probably be a new Scylon and a 785 Huez to consider as well.

Thoroughly enjoying my time skylon, rim brake too!

I would jump for a Time only if they did an endrance bike with mounts for mud guards. The Look 765 does the job on paper for me but the paint is underwhelming. So hopeful Time comes out with another option next summer or Look get away from black or silver and do something exciting and classy with the finish, which they have done in the past.

Well balanced view on both brands you have. Difficult to choose since I like the Alpe d'huez in magenta (some say pink) and the mondrian 795 blade.I'll take both,just kidding. Non proprietary bikes are easier to live with and change parts,anywhere in the world you can find round 27.2 seat posts.

From those two brands.. i propably will Look on Time 😅 Time, propably that rumored scylon. Time is more "geeky" with manufacturing process and also lack of proprietary components (but on other hand, i love Look ZED cranks) Time bikes appears to be more "classic" or "timeless" in terms of aesthetics (as a fan of classic/vintage road bikes) And also.. Time frames are manufactured in Slovakia, so it's bit local for me (Czechia)

How much time does it take for Look/Time to make a frame from start to finish, vs a brand that isn't as detail oriented?

I’ve been considering Look and Time for my next bike. I’ll probably wait until the new Scylon is released before making my decision. Historically I have always run Shimano but for my next build I’m thinking Sram.

I like the enthusiasm. Would make a great bike salesman…. Time ADHX on order….

I must have a split personality as I have one of each, 🤣. Two excellent brands. A great video. Thank you.

Brilliantly done. I'm rooting for Time because they are opening a facility close to me in the South Carolina upstate. All the best.

Amazing bikes, both brands, I love the more traditional look of the Time the way the fibers are shown is magnificent. The way they build their bikes is more timeless, you would never be bored of your Time I think. For me personally it is important to appreciate a bike for what it actually is and not how certain hot topics of that era are incorporated in a bike design (dropped seat stays, aero design and integrated cocpit to name a few). I have a titanium bike for those reasons and up until now I always thought I would never buy a carbon bike again... so very well done this video!

Great video, I am interested to hear your comments on the BMC Roadmachine and what would be a good comparable bike

Easy! Time doesn't make a TT bike so my roadie is a Time and my TT bike is a Look, problem solved! 🙂

Would never trust a designer over an engineer

If we look back in time, both brands have been created in Nevers, France. There must be something special overthere! Something about skiing, the urge for clipless and rossignols... I don't know, that's a bit strange.

I’d never buy a carbon bike, but if I did, it’s Time or Look.

I would love a LOOK 795 Blade RS & I can afford to buy one but I can imagine the banter, on the club run, when I'm dropped by someone younger on a cheap bike 😀

The ADHX is my lottery win bike, and Time just edge it for me for desirability. But they are both the pinnacle of frame manufacturers.

I think I might need to pay you a visit. I want an all day endurance bike to replace my Roubaix.

what on earth do you mean NEED? I WANT a TIME!

I really want a Time, but I cannot find any information on how stiff the frame is when accelerating. I’m on the larger side (83kg), and I feel very sensitive to flex in the BB area. I’m coming from a Colnago V3Rs which is too flexible.

Not made in France anymore. Nore in Tunisia for Look... Time is made in Slovaquia. And not that good. Sorry. Vive la France, vive De Gaulle !

"I'm going to get into so much trouble for this video." You're right. You didn't compare pedals. 🤣

The video I didn't think I needed but I deserve ❤

Having ridden a lot of exotic brands over the last 20 years, I don't think I'll be buying another make after Time. The '23 ADH Disc is without a doubt my favourite bike. Nearest carbon bike that has come close in joy to ride is my old (now sadly broken) Colnago EPS. Comparing more modern carbon like my Cervelo R5, the time has better ride quality, equivalent stiffness and is a few hundred grams heavier. The Time is much better made; everything just fits together perfectly. The Cervelo less so. The Cervelo was probably faster, but I didn't look forward to riding it like I do the Time. If / when they issue a modern update on the Scylon that might be the last bike I ever buy!

Funny, I would have made the opposite choice of "artisan" and "engineer". LOOK have always been more 'engineered' to me, with the amount of system integration, pushing the envelope on what they can eke out of each section of the frame, innovating in aero, designing frames as semi-complete modules before any major brands were doing so. TIME are the artisans - the amount of hand labour involved, tying off individual 'sock' plies by hand, wax mandrels, the traditional approach to geometry, dedication to what they know will work, making improvements when something is obviously better but not changing only for the sake of change. TIME are far and away the most 'spirited' feeling carbon bikes I've ever ridden. They don't try to win on grams, but they ride light, while remaining inexplicably comfortable. And as you showed, they feel strong and unyielding in the hand but that somehow translates to a planted feeling on the road. It also inspires confidence - you don't feel like you're floating on top of this fragile wafer-thin monocoque. Riding on eggshells, as it were. It's as close to the confidence you get from a good steel frame as I've felt in any material, but with the light weight and snappiness of carbon.

I own a 795 blade RS from 2021, I love this bike :) The geometry perfectly suits my body type. The only thing, I'll change the wheels next year, as I do not really enjoy my pair of Corima MCC DX 47

Juat bought time adhx while watching this video. I got it for a good price 5k usd. I am really excited to ride my adhx.

What is the one manufacturer that absolutely ensures customer certainty in build quality, post sale support and value for dollar? You want to buy a terrific all around road bike and you want zero concerns, what are you buying, knowing the most expensive doesn’t mean much today. For example, if all I need is a bottom bracket, I know Hambini is 2nd to none.

Specialized Tarmac SL7 with Reserve 52/63 rims on red Chris King hubs. I would say SL8, but its so ugly and that matters.

Look = quirky French artist. Time = brain surgeon To be honest I've never had the desire to own a look bike. Time, Bianchi, Colnago for sure

As an artisan, I'd take the engineers bike, the Time.... also, the paint colour fade into immaculate lacquered 4k weave on '45 would seal the deal.

I hope TIME is taking care of you, I think everyone wants to buy a TIME now! I'm waiting until they start making them in the South Carolina factory.

Stop talking about look bikes. I've already exceeded my budget for the wheels and components and feel like getting the Look frame instead of what I had decided earlier.

I’m not really a fan of the name Time for a bike brand. I don’t get it. I’d prefer the Look badge on my frame. I have a Look 586sl and that’s about the best I’ll likely be able to go with a look alas.

Look 486's for me. That said I've a Time vx edge frameset I'm dying to build up and try out see how the ride compares. P

Look T47 BBs layout wins handsdown. I don't know why Time cycling uses a pressed fit BBs. 😢

For sure I'd pick the new Look Blade. The way that head tub connects down to the fork is aero af. I don't think Time could ever do something like that.

I love your presentation straight to the point no BS as always if i was a billionaire one of each please but im not so may i have a Time RR model please love your video thanks .

So, all the bikes in the video are listed in the description but not the cool looking stands :) Anybody who knows what they are?

I still love my 2001 Look.

Keep us updated with the new Look 785! I’ve been waiting for this refresh for a long time

Do you have a LOOK demo bike? I had a TIME VXRS for years & it's been the benchmark since regards ride quality. Intrested in a 785

What make are those rather elegant wooden bike stands? 😊

Actually, it's the fabrication and ride quality that sets Time apart !!

Do you sell other brands of bicycle? Is there a very simple bias in this video.

Look bike for me...time bikes look outdated to me

I love my LOOK 695, but if I were to buy another carbon bike, it'd definitely be the Time ADH

Well done comparison! I bought a used 2011 Time NXR Instinct - looks new, has rim brakes, and all the Time advanced manufacturing and superb ride! Best of all - the frame was $500!

In this context artisan is rather Festka. These are rather different approaches of engineering. Also reminding everyone RTM is used by 3T. So it's not that much about process, but its application.

Which of these brands has been in the bike manufacturing game longer?

Can you get the mudguards yet for the look 765 optimum?

Of all the reviews on Look, including this one - they never seem to cover the post purchase maintenance complexities derived from Looks bespoke components and design . I owned a 695 SR with the ZED crank. A bike so insanely stiff and reactionary. All was great until I wanted to replace bearings / chainrings at my local bike shop. That's where it died for me. No LBS is going to spend $400 on a bespoke Look bearing removing tool used 2-3 times year. And then try find the bespoke chainring bolts to match. Incredible bike, but not practical unless you''re on the Cofidis team.

Look is not a prestigeus brand and Time is the engineer and the artisan !!

Getting Look 795 RS with mcc Evo 47 end of the month

Why choose. (Looks behind to my Time VXRS or over my shoulder to my Look 595 Ultra.) And like your kids, you're not allowed favourites😊. Jordan.

I have one of each. ADHX for road and 765 for gravel both are super bikes to ride.

Amazing bikes

Bike porn! With amazing insight as always.

I had serious anxiety watching you wave that Look frame around the sharp edges of that vice in middle of the vid....😬😬😬

Look all day

What a great way to start my day! That was a great presentation. Cheers from Houston, Texas

Great video I’ll take either one but the money is a problem for me

Been dreaming of owning a Time for 20 years. One day.

Buying one of each is the obvious solution.

Why did you not use Time Alp Duez 21 as an example for endurance bike?

Love the Time shame you guys never got back to me with a quote on a ADHX45 build! Even after chasing and being assured I would get the quote

That pretty much confirmed that Time will be my next bike. One concern is the BB86, with a SRAM Dub it means not much space for the bearing. Anyone running a SRAM on a Time having any feedback?

I realize you can't divulge certain information, but I'm pulling the trigger on one of these brands this year. Question is: Should I be holding out for a US produced Time Fluidity?