Lorenzo Fertitta: Swizz Beatz Helped Land UFC Reebok Deal 

Lorenzo seems like a smart guy he put's his points across very well.

i feel like he has a doctors office smell to him lol

This is the first time I've heard Lorenzo Fertita speak.

Im confused so do the fighters get a corn beef sandwich after the fight or before the fight ?

4:24 is a perfect moment that shows how different Lorenzo and Dana were. Lorenzo was the cool, calculated, smart businessman in a suit while Dana busts out laughing in a plain long sleeve shirt.

Hawani asks the perfect questions every time.

This dude is a f'n business man. He & Dana need to write a book.

Lorenzo knows how to talk. Pure business man. I wouldn´t mind to see him substitute Dana when Dana retires. It would be a more professional approach and less controversial but it would be cool. But i doubt he would cause he probably likes to do other things and get that money.

In case anyone Is wondering, Swizz is a producer of rap music. He produced for the ruff Ryders who had artists like DMX and the lox. He also produced for JAY-Z and is married to Alicia keys. Had no idea he was an MMA fan

reebok is illuminati, just look at the triangle ffs

I hope it helps the fighters, I hope this deal truly does benefit the fighters to launch wherever after their careers are over. Fighting isn't forever these guys need to stack as much as they can and network like crazy for other opportunities.

I really really like this when u read the facts.. Biggest lies are that lower tier guys cant eat cuz lower tier guys werent even getting sponsors b4 regardless what fans thought.. Now ALL fighters get their pay on contract, Plus automatic check from Reebok/UFC, and 20% of all thier merchandise that sells.. What negatives are their? Id love this if i was just getting to the UFC.. the fighters with the biggest sponsor deals dont even wer those companies in the cage neway

Finally we have a better understanding about this. I was worried bout all the other MMA clothing brands like Tapout

I really can't wait until July for this to take action. I'm so interested to see how it turns out. I think it may be a massive change. It'll also be a nightmare for the UFC and fighter's managers to adjust a bunch of contracts in the next 8 months.

Lorenzo is a G....no two ways about it!!!

If there main focus is on training why are they not selling reeboks k boxing gloves. Only 100$ t shirts

why do they keep saying this reebok deal is capitalism? real capitalism is paving your own way like getting and having your own sponsors and making the most money you can. the current/old system is closer to capitalism than this new uniform deal

Dana in the background 😂

now​ we no who to blame

Have a player's union if you want to be similar to the big professional leagues.

PEOPLE RELAX THE SPORT IS STILL ONLY 20+ YEARS OLD....GIVE IT TIME!!!!!!

Who the hell is that blonde in the back holy cow...

If fighters actually did Crossfit during training then injuries be even more prevalent than they already are.

The UFC is slowly transitioning from an MMA company into a money generation machine

I thought Swizz Beats was a beat producer lol what does he have to do with Reebok and UFC

Rhonda got a different deal$$$$

He lied about Reebok deal not disrupting fighters' sponsers.

The second lorenzo mentioned crossshit.... I'm out.

Obamacare for the UFC you have no choice

we are not a team sport......... lets have team jerseys guys :D HAHAHA

x

Who cares what they put on their shorts...

What was the baldie laughing about?