Cool. Another issue for me (on a personal level) with plant-based meat and dairy substitutes is acclimation. Or maybe I should say de-acclimation. If I eat stuff that tastes like a true facsimile of meat or cheese, my body will be more likely to crave it, and that craving doesn't care about the ethics or the chemistry. But like Ms. Palmer-Masterton said, the meat subs have their place. For sure. Great interview. 👍👍👍
