In 2005 LRG released one of the most hyped hoodies of all streetwear history. Our Dead Serious hoodie created a movement worldwide, many have copied but none come close. It's time to raise the dead. Dropping October 30th | L-R-G.com
I feel like once Jonas passed the vision was lost... no doubt hott merch still drops but Jonas was just a different beast as far as being different from any other other brand. I'm high so I may not make much sense but Jonas was THAT dude gone wayyyyyy 2 sooon 😔
back when this dropped, I wrote an ebay “guide” on authentic dead serious hoodies and how to identify one based on all the little details present in the original. they were very well made. heard from ppl for years afterwards who were desperate to find out if theirs was real. truly fascinating experience. rip jonas (remember when he lit a batch on fire?)
