I'VE BECOME THE SKIER I AM TODAY THROUGH CONTINUOUS REINVENTION. I USE A SPECIFIC FORMULA WHERE I FORCE MYSELF OUT OF MY COMFORT ZONE, TO BE EXPOSED TO THE NEW AND UNEXPECTED. WHEN YOU LEARN SOMETHING NEW, A WHOLE NEW WORLD OF OPPORTUNITIES OPENS UP.
Use fullscreen & good sound to Float on this visual experience.
Skiing by Lucas Stål Madison aka LSM
@LSMconnected on Instagram
www.lsmconnected.com
Prod: The Bunch @thebunchstagrams
Edit: Jnilla @jnillagrams
Filming: The Bunch / Burrrlapz / GoodGood
Music: Lee B, Martin Carlberg and Von Haartman - My Soul
/ vonhaartmanbeats
#WEARESKIING
Atomic was born in the Austrian Alps in 1955, and more than 60 years on we’re still here. Over the years our equipment has raced to the top of every ski podium, reached the peak of Everest, and taken on every type of skiing you could think of. We’ve helped skiers go higher in the half pipe, further in the backcountry, faster on piste and longer on the cross-country track.
And the secret to our success? The know-how and passion of our employees and athletes. Skiing is an essential part of our lives. It’s in our blood. And every product we make is fueled by this passion for the sport we all love.
Skiing doesn’t just shape how we design and deliver our products; it inspires and defines us. It always has and always will.
#WEARESKIING
ATOMIC CUSTOM STUDIO
www.atomic.com/customstudio
INTRODUCING THE ATOMIC CUSTOM STUDIO. A WAY TO CREATE YOUR OWN SKI, A WAY TO SHARE YOUR STORY.
#CUSTOMATOMIC
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Twitter: / atomic
Atomic: www.atomic.com
10 сен 2024