Walt Disney's journey from a small animation studio in the early 20th century to a global entertainment powerhouse is a testament to visionary leadership, creativity, and strategic business acumen. This case study delves into the key milestones, strategies, and innovations that propelled Disney's transformation, examining how the company expanded its reach beyond animation to become a diversified entertainment conglomerate. By analyzing Disney's strategic decisions, acquisitions, and brand management techniques, this study aims to uncover the secrets behind Disney's enduring success and its ability to captivate audiences across generations.
3 июн 2024
