Mailchimp Reports / Understanding Mailchimp Analytics

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This video is your essential guide to understanding Mailchimp analytics. Learn about important stuff like open rates, click rates, and bounce emails. Discover how to see who clicked on your links. This video is your go-to for understanding Mailchimp reports so you can make your emails work better for you. Don't miss it!

Опубликовано:

14 окт 2024

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Комментарии : 10

@barneroxettecarpio7928 10 месяцев назад

Hi, thanks for this video! what is your mailchimp plan? i'd like to view all of these. Thanks!

@IdaRonholt 10 месяцев назад

Hi, thank you for a good video! What is the different on "Opened" and "Total opens" in the report? There is a higher number of "total opens" than it is of "opened". Do you know why? :) Thank in advance!

@SpringAheadMediaSolutions 10 месяцев назад

“Opened” is the number of contacts who opened your email. “Total opens” is how many times your email was opened”. So if 1 person opened your email 3x. Opened = 1, Total opens = 3

@IdaRonholt 10 месяцев назад

@@SpringAheadMediaSolutions Aha, thank you very much! :)

@patriciacolonhesi1923 8 месяцев назад

@@SpringAheadMediaSolutions Thank you for the explanation. I had the same question. However, I remain puzzled. In my January results (just one monthly newsletter sent), here are the numbers I got. 236 recipients 228 successful deliveries 92 opened total opens This is still intriguing to me. The detailed report shows that this one user opened my email more than 100 times. Is this a bug? Have you seen this happen before? How would you interpret this data? Thank you. Patricia

@SpringAheadMediaSolutions 8 месяцев назад

@@patriciacolonhesi1923 The way opens are tracked is that there is a hidden image in your email and every time it loads it counts as a track. Most likely that subscriber left your email open in their browser and it refreshed a whole lot.

@karennewcombe2561 7 месяцев назад

Do you happen to know how Mail Chimp handles the open rates no longer being reliable since Apple implemented privacy protection on incoming emails? Does it track Apple Mail downloads as a separate stat?

@amandaskapp 8 месяцев назад

Same question, are these analytics for the Essentials or the Standard plan (or possibly both)? We are trying to understand the difference between these two plans.

@amandaskapp 8 месяцев назад

Ah, I think the answer is both

@SpringAheadMediaSolutions 8 месяцев назад

The analytics that I show for most of the video are available for everyone. Toward the end, I show the Comparative reports and custom reports. Those are only available for the Standard Plan. I also have a video explaining the different plans: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-x6zXp_Zn3S4.htmlsi=y0obidcC_7i-_d4V