Makeup Expert Guesses Cheap vs Expensive Foundation | Allure

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Cosmetic chemist Javon Ford has been challenged to compare different types of foundations and see if he can guess which are the most expensive products. How many will he get right? Watch to find out!
Director: Christie Garcia
Director of Photography: Lauren Pruitt, Kevin Dynia
Editor: Brady Jackson
Talent: Javon Ford
Producer: Amy Haskour
Line Producer: Jen Santos
Associate Producer: Shelby Boamah
Production Manager: Mark Bond
Production Coordinator: Jamal Colvin
Casting Producer: Vanessa Brown
Camera Operator: Alfonso
Gaffer: Gautam Kadian
Audio: Rehanna Chandan
Production Assistant: Alexia Hall
Production Designer: Shaina Yang
Post Production Supervisor: Christian Olguin
Post Production Coordinator: Scout Alter
Supervising Editor: Erica Dillman
Additional Editor: Jason Malizia
Assistant Editor: Ben Harowitz
Graphics Supervisor: Ross Rackin
Graphics, Animation, VFX: Léa Kichler
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Опубликовано:

28 сен 2024

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Комментарии : 1,1 тыс.

@haidehollins Год назад

You need to change this title Allure! Javon is a cosmetic chemist and he covers more than just makeup!

@Nat2o109 Год назад

It’s says that in the video

@haidehollins Год назад

@@Nat2o109 it needs to be in the title like they did for the white chemist! "Makeup expert" is given to makeup artists! Give him his proper title not just in the video.

@ZaniahSlayed Год назад

First 60 seconds into the video and I 100% agree!

@Rachel-is4se Год назад

Agree!!! I love Javon and he is much more than a makeup expert

@lala_bee Год назад

Bon Appetit does that too.

@pretty_saucy Год назад

If Javon is willing to collaborate regularly, I would love to see this as a series. An APPROPRIATELY TITLED series, though.

@Atomicqueen9 Год назад

This!!!

@yumine_ Год назад

I doubt they'll listen to their own viewers. What a pity

@oshinofalakoju5749 Год назад

YES!!!

@Ehlaar Год назад

His voice is ASMR

@jonnitrea Год назад

Yesss! He's way more than a makeup expert

@scholargrrl Год назад

I like how he wasn't derogatory about the lower price point items and complimentary about both in most cases. This is really good for people who cannot afford the higher price points. 💕

@Bella-wp7wz Год назад

I love that too :)

@KawaiiKermit Год назад

He’s a cosmetic chemist. It’s his job to professionally and scientifically say how it is, it’s his professional opinion so it’s his job to say in fairness all goods and bads, not sure how you can be derogatory towards a product though, since derogatory means to show offensive/disrespectful attitude towards something which, unless it’s causing physical adverse effects, it would just be the truth or an opinion that supports the facys

@LunarEleven Год назад

ME TOO. Javon seems to consistently give honest information without getting snobbish, he's just focusing on the most important aspects to look out for which is actually a helpful takeaway. Cosmetics are not easily accessible with a tight budget and none of us needs to feel bad on the inside because people make us think we can't afford to feel good on the outside.

@caramelcheezit6978 Год назад

@Kawaii_Karma I'm glad you said this; I was thinking the same thing. Most times it's just people feeling triggered than there is anything wrong with what someone says. I don't know if it's good for your own wellbeing if you IDENTIFY with a price point. The money you make and loose is always up to you. It's like a video game; yes some people have jt harder than others but it's something that is pretty neutral in nature unless you want it to have a meaning.

@caramelcheezit6978 Год назад

@@LunarEleven I think you have larger issues if expensive makeup makes you feel bad You can appreciate him for how he handled it but honestly I think you need some self reflection to do if you're happy he didn't offend or make you feel bad... It just makes me worried thinking what makes you feel bad otherwise. Not just you but others who feel this way. Feelings are temporary and praising someone just for not making you feel bad is odd and subjective.

@ZuriBirmingham Год назад

"Makeup expert" had me expecting a makeup artist. This man is a whole CHEMIST! Re-title this video & put some respect on his name 🔥🔥. Awesome content & info though

@mwhite4976 Год назад

And a Black man in STEM 🙌🏾🙌🏾

@mealprep4weightloss078 Год назад

You must RECTIFY this mistake ASAP!!!!I I totally agree with the other commenters.Please change the title and give him what he deserves!!!!! He worked hard for this!!!! HE IS A COSMETIC CHEMIST!!!!

@sheeshneesh Год назад

Very well educated! Earned his degree.

@MzClementine Год назад

Nailed it!! 💋👌

@krissykriss328 Год назад

Hes a makeup expert. I would rather be called an expert! ☺️

@maxoweenie Год назад

@@krissykriss328 His actual title is Cosmetic Chemist.

@krissykriss328 Год назад

@Chrry Cola I think we should all get over it 🤷‍♀️

@alexiasitton2009 Год назад

I think Javon deserves more credit. I didn't expect to watch this video all the way through, but he's so knowledgeable and charismatic that I couldn't stop watching. Does he have his own channel or something? I want more of him!

@flaccid6pancake Год назад

He has instagram and a tiktok acc

@sc4848 Год назад

@@EmilyChang7 what is his TikTok handle/account name?

@opulence_prime Год назад

How do you know of Javon?

@antoniohussey8936 Год назад

Cosmetic Chemist, not makeup expert.

@yourmom1368 Год назад

he has a channel but he hasnt posted in 3 years, chemistea :)

@jmorgan5275 Год назад

Javon is a Cosmetic CHEMIST. The man is a trained scientist. Please refer to him by his earned professional title. This is the content I’m here to see. He’s informative, knowledgeable, and engaging.

@nomsodka Год назад

i feel like he’s a very good teacher. he explains things really nicely and easy to understand

@LunarEleven Год назад

I'm 40 and just starting to wear foundation for the first time, and this video alone has been way more helpful than anything else I've seen. It's as you say, he's not just very well informed, he knows how to convey his knowledge in a way that is effective. Makeup is sooo overwhelming these days, especially if you can't afford to try a lot of products, I wish everyone was this helpful 😅

@zimzim8232 Год назад

Javon did so well, I learnt so much. He was charismatic and so engaging, please bring him back for more videos. I loved his easy and short explanations.

@Bella-wp7wz Год назад

He needs his own channel or series

@zimzim8232 Год назад

@@Bella-wp7wz That would be great. He has a great account on Instagram that I follow, if you'd like to see more of him. I don't know if he has a RU-vid channel.

@nikolateslaize Год назад

1. Stick Foundations: A. (Winner) Hourglass Vanish B. Skin By Mented 2. Blurring Foundations: A. Morphe Filter Effect B. Tom Ford Traceless Soft Matte (Winner) 3. Long Wear Foundations: A. Maybelline Superstay (He liked it) B. Estée Lauder Double Wear (Winner) 4. Full Coverage Foundations: A. Huda Faux Filter B. Maybelline Fit Me Matte and Poreless (Winner)

@Samantha-tu2wn Год назад

Thank you!

@NaeOnYT Год назад

I'm only a bit embarrassed that I immediately recognized all of the more expensive products based on their packaging or price, LOL!

@xcvcvcvvcvc9914 Год назад

I knew it was 1 A hourglass straight away, such a distinctive package. But Huda’s stick foundation is 100 x better and smoother

@shmoopy4676 Год назад

I could immediately tell the first one was hourglass by the packaging 😂

@stephaniepage9167 Год назад

Do you happen to know what the powder foundations are?

@Jojo247rightnow Год назад

Wow! I love this chemist!! Educated, descriptive, no shade to cheaper brand. I want to see more of him!!!!

@sowhat6556 Год назад

he has a tiktok

@MissAtlantique Год назад

@@sowhat6556 thank you i will search for it!

@luiysia Год назад

i love that he explains the ingredients instead of fear monger about "chemicals"

@mariaah3073 Год назад

God, I really hope I don't live to see the day a chemist fearmongers about chemicals generically. I've already suffered enough researching doctor that supported wildly unscientific and damaging treatments, I can't have chemists being like that too lol

@Jadaaaawaydaaa Год назад

We want another video of him , make it a series allure . He’s impeccable

@NaeOnYT Год назад

Love this video! I hope you bring Javon back for some skincare videos!

@yt-wh8by Год назад

I LOVE JAVON

@12thWardGator Год назад

Seeing Javon on tiktok then seeing him here makes me smile. He is incredibly intelligent & breaks down chemical info in a realistic fashion that’s not pushing expensive products all the time.

@mnqlv Год назад

YES agreed! I'm so happy for him.

@nicoleleung2790 Год назад

I wish Allure listed the products their experts reviewed so we knew which they were comparing. I really want to see more Javon

@MakeupMobster Год назад

That last foundation I’m going to almost guarantee he was using Maybelline FitMe. It’s just that good and that’s around the price point

@MakeupMobster Год назад

I just looked up the ingredients and yup….I am right! Ingredients are exactly the same

@spa-peggymeatballs4861 Год назад

@@MakeupMobster thank you friend!! I was digging through comments trying to figure out what the foundation could have been. I’ve never tried that one but I may have to now!

@oliviaaloe9069 Год назад

@@MakeupMobster yes!! I did the same!!!

@makennanugent9665 11 месяцев назад

I'm in STEM. He is a chemist, specializing in cosmetic chemistry, which would make him an expert in makeup formulation as well as other cosmetic products. The title is not technically wrong, but I think it should be paraphrased or revised. "Cosmetic chemist and makeup expert Javon Ford, guesses expensive vs. cheap foundation products" I would actually subscribe and watch Allure if Javon Ford and other scientists were featured often

@KS04304 Месяц назад

I’m not in STEM. I believe he should be credited with his proper title, education, and accreditations. You don’t have to be science affiliated to believe people should be treated with respect.

@TheIsabellV Год назад

MOST INTERESTING VIDEO EVER! CAN I HAVE MORE OF HIM PLEASE? I love the insight that goes into makeup! So much thought and science!

@littleriverflows Год назад

So two months ago, Christina Han was a "cosmetic chemist" in your video title, but Javon is a makeup expert? Make it make sense, Allure. 🤔

@uselessaccount4552 Год назад

I WAS LITERALLY GONNA COMMENT THIS

@VetteZ06 Год назад

He's the kind of guy who can make someone interested in makeup/cosmetics even if they had zero interest before watching this video. This was fascinating!

@MissCatAnne Год назад

As a fellow chemist, in a different industry, I so appreciate his description of these products!

@saraisreading4231 Год назад

This was really interesting! I don’t even wear foundation myself and I was still interested enough to watch the whole thing. It’s also so nice to see makeup application on skin that has visible texture! I feel it’s much more realistic to what’s usually seen on RU-vid.

@Gigifrancetexas Год назад

Yes! My man ! But give him a better credit than “makeup expert” he has credentials and education !!!

@agathacccc2710 Год назад

This was very instructive and Javon is a great guest expert, I’m looking forward to seeing more of him if possible!

@jenniferalbert910 Год назад

This was amazing and I would absolutely watch every video featuring this expert! Extremely informative while not being too jargon-heavy.

@jjongwol Год назад

This is so educational and good!! Please invite him again but this time let him break down the skincare products. He's not a regular expert, he's a knowledgeable chemist

@dijixi Год назад

Javon is AMAZING! I was glued to the video and he has such a great personality! Not many people can deliver so much information whilst keeping the watcher HOOKED. We need more of Javon, also let´s give him the title he clearly worked very hard for!

@michelleleuch Год назад

Elf tends to make dupes for high end products… could we get a pro to see if they can tell the difference? 👀

@corinaguerrero5460 Год назад

He was so pleasant to listen to. Super knowledgeable in his field. I loved this video.

@fafahXD Год назад

Javon is a super charismatic COSMETIC CHEMIST! If he has this title, call him by it, please ¬¬' I love his content in instagram, btw ^^

@nadiasspace548 Год назад

I wish people would watch and appreciate videos like this more instead of just celebrities getting ready or whatever…

@warmcozy Год назад

OK but I like both because what celebrities do to get ready is interesting and sometimes informative. Plus, some non-celebrity RU-vidrs do GRWM videos that are informative in the same way.

@amberspecter Год назад

Everybody's gonna watch what they want. If you like this content better, you watch and enjoy

@madabouthollyoaks411 Год назад

@@amberspecter right? WhTs the need to dunk on other types of videos smh

@herefortheshrimp1469 Год назад

Just because one is more procedural or academic doesn’t make it better or more entertaining. Both are just fine 🙄

@yakult9618 Год назад

why feel the need to bring down a group of people to uplift another

@kmarr68 Год назад

I only subscribed so I don't miss the next video with Javon. This was phenomenal to me as a makeup newbie and technical enough to teach me more than expected. Thank you, Javon! I hope to see more of your expertise!

@maraygrace7547 Год назад

finally Javon getting the recognition he deserves!! 🤍 more videos with him pls!

@palemoonlight96 Год назад

He has a beautiful confident voice and clear intonation and is very knowledgeable!

@jenjen2864 Год назад

This was awesome… I’ve seen some really great yt shorts but never found his channel (don’t think he’s on yt)… I would definitely watch a whole series of his videos. He’s very informative and pleasant to listen to ☺️

@cecilec9234 Год назад

One of the few informative videos on RU-vid I would watch all the way through wanting more. He's so charismatic and knowledgeable! He should definitely have a series

@nadhiffqodri Год назад

I searched the last one ($8 foundation) ingredients and found out that it was Maybelline Fit Me+, OMG it truly a good foundation 😘

@piginspandex Год назад

This gentleman is amazing. I never want to buy any makeup with him personally reviewing it ever again. He's awesome! Thank you for this!

@foreverzjones8811 Год назад

Love seeing fellow alumni doing great things 🙌🏾

@ohhnygoodness Год назад

Don’t be shy, disclose the brands Allure :)

@izzyizzi Год назад

JAVON! So happy to see you getting the recognition you deserve, always love watching your education videos, and they way you break down products!!!

@cintiatravassos8450 Год назад

I would love to see another one of these with lipstick, eye shadow, blush and primer!

@AM-fw6jl Год назад

Javon can have a full playlist. Would be a hit.

@victoryhouse1446 Год назад

I really enjoyed listening to this scientist and I enjoyed learning about how the individual ingredients change the look, feel, and application of the products

@linesmakeshapes Год назад

This was amazing!! He explained things so clearly, totally blew my mind of how much formula affects makeup (I mean obviously it does but this was another level for me!!)

@peasnap3000 Год назад

I love seeing how many people stan Javon! This video is so interesting and I agree that I'd love to see a longer series of these videos with him.

@MirosXSorim Год назад

Javon is great and in addition his voice is so calming. ❤

@pnuthead13 Год назад

I learned so much. I tend to believe that it’s all just marketing and there is no difference between products. Javon not only explained what is different but why and how. Completely helpful!

@AvaNightingale Год назад

The colors Allure chose are WILD, y'all, as a makeup artist who is a PALE queen... Tf? Idk who you were trying to match, but it wasn't this fine gentleman right here! It's 2022! We should be able to color match! This was honestly refreshing and great otherwise, Javon is an incredible and detailed communicator who makes everything easier to understand!

@serendipitysummers4091 Год назад

I've seen him on TikTok, and I love his advice!!! He's helped me find better products for my scalp, he's been a lot of help

@endoraks Год назад

I love this video! Science is everything. I'm not a big makeup fan but I enjoy watching some makeup. I love learning the what, how, and whys of things. Go deep and learn. Teach us more. I'm a big new fan of Javon Ford. Thank you for putting Javon in front of us, talking science and testing stuff. Happy New Year!

@Mzdedeo Год назад

I love this!!!! We need more of this! Maybe a cosmetic chemist series?

@BEVERYKIND Год назад

Javon deserves his own channel! Love his understated style ❤️

@blondy.t Год назад

Please make this a SERIES! It is so Helpful 👍🏻👍🏻👍🏻

@tiffanymo3894 Год назад

I love Javon!!

@llerretjazelle Год назад

Two months ago, you had a video asking if a chemist can identify makeup. and here, a trained cosmetic chemist is called a makeup expert? I know it’s subtle but it definitely is a micro aggression.

@greengurlg7 Год назад

This was very informative and I would love to watch Javon test other products

@michelleleuch Год назад

This was awesome! We need him back

@alexandrajohnston4166 Год назад

i could watch him talk about makeup all day tbh

@mingus107 Год назад

LOVE this chemist!!! Please do more with Javon. Very informative

@yasidiaz8659 Год назад

Standing with the other comments, he's a COSMETIC CHEMIST. Give him the proper credit he deserves.

@jazzy-zm9cm Год назад

Crazy how I learn so much by just watching this video learn new things about makeup 😮

@CindyOrtegametzli7 Год назад

Love this guy. I need him to review every single make up product in the market asap!!

@katherinegriffin Год назад

he is so incredibly educated in such a specific field, this is a great video

@hhh-h3l Год назад

The thing is some people don't know what a cosmetic chemist is so they'd/ he gets more clicks with this title. They put cosmetic chemist in description box and under his name in the video. He definitely deserves this all the praise and respect ❤

@makeupeclectic Год назад

he should be brought back to do this with different varieties of cosmetics, skincare, hair care, would be fantastic to see his knowledge there.

@whoaalana4169 Год назад

Big fan of Javon, have him back for a sunscreen or serum video!!

@DaniNouveauWitch Год назад

Would love to see Javon as a regular series contributor (but fully note his credentials)! He is so knowledgeable and watchable!

@Peinaj Год назад

As others have stated, please change Javon's title to "Cosmetic Chemist", as you have done your due diligence with other non-Black chemists who have been featured in similar videos. To those who say it doesn't matter or have any other think pieces to justify why 'it's not that deep", it is. Representation matters so please refer to him accordingly.

@miriabosco7808 Год назад

He's just so cute and charismatic, I just couldn't stop watch this! Love the video 😍

@cathryngoll7451 Год назад

Javon is a fantastic presenter! I wish you would reveal the names of the brands along with the prices. Please make this a series or give this highly educated man is own channel.

@lifeofsabine9685 Год назад

Loved this video! Javon is very knowledgeable and makes everything easily understandable while still explaining the science of it. More of these videos please!

@idamikulska3134 Год назад

I need a whole series with Javon! I learned so much! if not he should do his own channel. Amazing, i want to know more

@jnhforlife5326 Год назад

Absolutely love his knowledge. He is incredible at what he does!! Please give him a rightful title 🙏🏼

@miizzsarahdee Год назад

Wow Javon is amazing.. he makes me want to do this with my foundations!!

@sacgeekgirl Год назад

Also +50pts for pronouncing those ingredients so easily and well! 🏅

@tabbycat5547 Год назад

LOVE the content. Please bring him back!

@THE_CherryBL Год назад

I would love to find out what are the names and brands of all the foundation samples that were tested in the video.

@katefarrell9898 Год назад

There's a comment here where someone lists them out (except the powders), scroll through and you'll find it!

@jhanvigupta6758 Год назад

This is the kind of review and explanation I want for cosmetics and he perfectly checked all the boxes. Please turn it into a series because I'd love to see Javon doing more tests and comparisons

@nadineh4767 Год назад

I love this series pls make more of them. Maybe also skin and hair experts too

@kekkle Год назад

He needs his own channel! I need more reviews like this!

@Captain.Spaghetti Год назад

RETITLE THE VIDEO, JAVON DESERVES THE UPMOST RESPECT 💖💖💖

@samuelrodriguez9570 Год назад

I love him! So so so happy to see him here I literally trust him with my life

@nadineh4767 Год назад

As someone who uses mainly drugstore makeup this might be my sign to start investing in higher end makeup 😮

@alwm94 Год назад

Wow! Very ignorant of me but I thought these companies just lied about their products cos I've never found a foundation that performs as well as they claim it should. I've just learned today some of the ingredients I should look out for to get the results im looking for! So informative!

@emmamcqueen8530 Год назад

I love him he's so Knowledgeable and entertaining

@isabela2220 Год назад

makeup expert i feel is fine 😭 yes obviously he’s more qualified than just that but the series is based around “experts” of whatever the video is on (which is makeup). people are less likely to click on an unfamiliar job title (cosmetic chemist) which i assume is why they used makeup expert in the first place!

@SprinkleBooks17 Год назад

I feel the same way!

@theinvinciblejasmine Год назад

YAY! Javon is one of my favorite TikTok creators! It's great to see him collaborating with major brands!

@angelaluppino7645 Год назад

I could listen to Javon all day! He’s so informative and intelligent. I love the intersection of science and makeup

@zachariahkovac2048 Год назад

Cosmetic Chemists represent.

@ejoyturay4473 Год назад

I clicked on this video as soon as I saw Javon! He is an amazing and knowledgeable COSMETIC CHEMIST!

@surferkat24 2 месяца назад

it's so cool hearing them pronounce these huge long chemical names without blinking an eye. I never would guess how to pronounce them. Such informative videos, thank you!! Love learning the science behind these types of products.

@MissAtlantique Год назад

Javon needs his RU-vid Channel!!!