Making Contribution in a Literature Review | Prof. Ilan Alon 

Professor Ilan Alon explains how to make scientific contribution when conducting a literature review study, be it a systematic literature review or bibliometric literature review. He is Professor of Strategy and International Marketing at the School of Business and Law at the University of Agder. He holds a Ph.D. from Kent State University (USA). He is also Editor-in-Chief of the International Journal of Emerging Markets and the European Journal of International Management (SSCI ranked).
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