leaving aside vocals, choreo (by Lia Kim), visuals and music base...the LYRICS! This is a dissing song for all stupid and hateful comments Mamamoo keep on getting for their outfits, they're telling all those people hating on them keep on clicking and zooming like an obsessed but everything about us is hip. Hip means cooler than cool, the pinnacle of what is "it", beyond all trends and conventional coolness. Mamamoo are telling us whatever you are and whatever job you have, you deserve to be blessed and acknowledged for what you do not for what you wear. They comeback with a FULL album, 11 beautiful songs with wide wide wide music genres. Hwasa co-wrote and co-composed the title track 'Hip'. About the Universe concept everything starts with Destiny, the song they performed at Queendom. There are 4 universes in the 1st one Moonbyul, Solar, Wheein and Hwasa are the members of Mamamoo but in the other 3 they live different lifes and do different jobs (you can see a rockstar, choreographer, environmentalist, president and so on) but in each Universe the meet with each other in some way because it's their destiny. The album was 1st on iTunes chart WORLDWIDE
The little girl was essentially a prop for Hwasa's alternate universe self as a mom. They found a cute girl who looks like Hwasa and gave her a mole in the same spot on her face and matching outfits. It's adorable.
Hwasa Mamamoo is also well-known, but now Mamamoo is staying in the background as she attracts much more attention. People who call themselves Moomoo cannot become Moomoo by glorifying only one person. Moonbyul is the only female idol to enter the top 20 as a writer, but no one talks about it. Are Moomoos truly over?