Market entry consulting case interview (w/ two ex-BCG consultants)

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Here's a consulting mock case interview featuring a BCG Consultant and a BCG Project Leader focusing on growing revenue for a dining operator.
🎥 Your client is a publicly-traded casual dining operator. Their portfolio includes approximately 1,600 restaurants in the American comfort food genre. The client has experienced 5% revenue decline in the last two fiscal years, worse than their peers. Despite this, in their most recent conference call, the CEO of the client announced a 5-year vision of returning to 2.5% revenue growth.
Watch Sean Hicks (ex-BCG Consultant) run Christopher MacRae Ham (ex-BCG Project Leader, ex-Accenture ) through this consulting mock case interview focused primarily on market entry.
🎬 Video Sections:
00:00 Intro
00:07 Question prompt
01:49 Structure
06:37 Chart reading
11:28 Brainstorming
13:46 Quantitative
18:11 Market entry pros/cons
22:56 Synthesis
24:48 Conclusion
🚀 Prepping for case interviews? RocketBlocks has the best concepts, drills, and coaching to get you more consulting offers: www.rocketblocks.me/consultin...
💡 Looking to become familiar with the consulting industry, the career opportunities, and the recruiting process? Our free consulting guide covers it all: www.rocketblocks.me/guide/con...
➡️ Check out our video on how to approach market entry cases: • Consulting mock case i...
➡️ Here's how to find the right stories for consulting fit interviews: • How to find the right ...
#consultinginterviews #BCG #mockinterview #marketentry #consulting #interviewtips

Опубликовано:

5 июл 2024

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Комментарии : 28

@sandychai9096 Месяц назад

This interviewee broke down the question very gracefully. Great video

@zhuyan7347 Год назад

this is really really helpful! Looking forward to more mock interviews videos ❤

@rocketblocks Год назад

Thanks! We release mock interview every other week so hit that subscribe button to get notified when the neck mock goes live!

@wendyyang497 5 месяцев назад

Hi! Is this an example of an interviewer-led type of interview?

@prabhavnarang7109 11 месяцев назад

Hey, I'm slightly confused on how having customers as a separate bucket is MECE. If we're sizing the market under the first bucket, we're inherently looking at the number of customers we have? Is it perhaps fine to assume that in the first bucket you're trying to quantify the customers and in the second one, you're looking at qualitatively seeing their preferences?

@1Piece_Luffy 10 месяцев назад

It is a two-step process. 1. Can we earn money in this market environment? (1) the Market at Macro-level (Size and growth) and (2) the Market at Micro-level (Clients, Customers, and Competitors) 2. Then how much? (1) Revenue (Price x Quantity Sold) and (2) Expenses (Direct Material, Direct Labor, Variable Overhead, and Fixed Costs). For the sake of simplicity, the interviewee just mentioned: 1) Market, 2) Competitors, 3) Customers, 4) Company - including profitability framework.

@bloat4hk 4 месяца назад

When he asks to take a minute to think, how long do you give him?

@kimfacundolkim2033 23 дня назад

I am a risign senior and i was wondering if this is MBA level or this would also be for associate level?

@bettybada7693 10 месяцев назад

Super helpful!

@rocketblocks 9 месяцев назад

Glad it was helpful!

@amishakatkamwar4509 3 месяца назад

I didn't get the calculation he done at 10.35 minutes

@PoojaMukherjee-ci7rd Год назад

Could you please share the calculations that Sean is doing in written format? Would be very helpful for someone like me from a non-business background.

@rocketblocks Год назад

Hi Pooja, this full case and all written solutions can be found on RocketBlocks!

@ANA-db9yn 5 месяцев назад

@@rocketblocksyou would have been be better to write the calculations than refer her to your channel. Why didn't you write them and end the story ?❗

@alilahlou5509 2 месяца назад

@@ANA-db9yn To increase number of visitors on their website haha!

@muhammadputera6593 6 дней назад

@@ANA-db9yn it's to drive conversion to their product offerings

@guowei591 Год назад

Good job

@rocketblocks Год назад

Kudos to Chris and Sean on this one!

@TheVietnameseDevil Год назад

😎

@oogabooga2525 6 месяцев назад

I am confused on how he did the calculation for the graph at around 7:30?

@dhanashreegadhikar8281 5 месяцев назад

It is approximate calculation!difference between year 4 and year 5 divided by year 4(approximately) 500Mn/40Bn

@stanvanillo9831 5 месяцев назад

Should be 5bn over 40bn though, he was incorrect there @@dhanashreegadhikar8281

@bshelby2k3 3 месяца назад

@@dhanashreegadhikar8281 That’s incorrect the change is approximately 5B not 500Mn which is how he came to a conclusion of the change being around 12%. He says 500Mn in the video but this is actually incorrect according to the chart.

@SuperFerro1990 3 месяца назад

@@bshelby2k3 why isn't the change considered from Y1 to Y5 since that's the target? Why doing it between Y4 and Y5? The market is going to increase around 50% in the next 5 years (44B - 29B)/29B

@anastasiapignatti3169 26 дней назад

@@SuperFerro1990 I have the same question as you

@xxflow7453 17 дней назад

Nice case. Too bad that the preparer chose to focus on employee costs. Labor force availability/shortage is a macro indicator and should not be viewed as a barrier to entry in an industry that doesn’t require niche/expert know-how. It would just impact your salary costs going forward and would result in somewhat lower margins than observed historically.