Marketing Case Insight 12.1: Spotify 

We talk to Chug Abramowitz, VP Global Customer Service and Social Media at Spotify, to find out more about the role social media play and how organizations should incorporate it into their communication campaigns.
global.oup.com/academic/produ...
Spotify’s dream is to make all the world’s music available instantly to everyone.
This video case study corresponds to Chapter 12 of Baines, Fill & Rosengren Marketing 4th Edition.
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