Omg, I’ve been in marketing for 10+ years, drawing for 2 years. And this is the first explanation that I didn’t sleep through!! It’s super explanatory, and so on point! Not just “oh, just use the opposite colors -theory-theory blabla”, but an ACTUAL knowledge with just amazing examples!! Really appreciate you taking time and finding these!! It finally clicked for me - the art part and the marketing part. Thank you soooooo much!!!
The thing with color psychology is that it works in certain ways, and not in others. I shoot headshots for people, and often people, especially upper management people, will talk about color psychology in why they pick a certain tie, shirt, or dress. I always have to tell them that's not how it works. No one sees a purple shirt and goes wow, that person is so regal. They go wow, pale white guy in a dark purple shirt? He clearly doesn't know how to dress himself. Where colors come into play is logos and branding. Going back to purple, we see that as regal because when we think of things like velvet, crowns and money. If someone has a purple velvet jacket, they look rich, or at least they try to. Like Crown Royal, they use purple and they try to make their drink look expensive. All of their branding backs that up. What I'm trying to say is this stuff is real, it's based on the associations we've made with colors and things we've seen throughout our lives and through history. And they work. But they're not for everything. Don't start wearing red so you look more powerful. It doesn't work like that.
I don't know. If I saw someone walking down the street in a high end suit specifically wearing red or purple I'd honestly some sort of pimpy impression of danger. I don't really picture it with anything else besides maybe black. Maybe it's just that the colors work best within their context. I mean outside is random, so seeing a random red man is probably going to be something, while other colors would be more null in this context, rather than all colors null all together. Or maybe they're just more subtle and less impactful to near non mattering
Careful! Different cultures and languages have some very different color associations. Not everyone thinks of a certain color as associated with the same meanings. So try to learn about these color associations from different groups, by reading up on color.
I was going to say. Good video, but a lot of the associations mentioned are either slightly out of date or incredibly culture and context specific. Such as pink (gendered only by culture and milieu) and purple (blue has similar royal connotations) . Greenwashing, also, a lot of companies gravitate around blue for that, rather than green.
When I was studying in developing website during my college days we study color theories but I did not understand it that way I understand it now. I would recommend this video for new people in the marketing business.
This is SOO interesting! I have almost no knowledge of the color wheel because I'm not an artist, I don't draw, paint, or use the color wheel's complementary colors consciously. But I found this incredibly intriguing and it was so well explained! And it got me thinking since I'm a musical theatre performer, how can I use this to my advantage? Subconsciously these colors all trigger something in our brain to feel a certain way and I think that using a color's positives and negatives can help you fit a character better in an audition so you appeal more like that character to those casting the show. I know this is done already at least by people who create the costumes but I feel like most auditioners don't use it as much because we have much more limited knowledge about what color means what. I know red means power and love and more basic ones but I'm definitely going to look more into this because I think it's so interesting and can be so useful! Thank you!!
If you plan to incorporate this with lights you should look at something on reductive colour schemes. all coloured lights are filtered white light which is based on CMY colour scheme
Here’s my unsolicited two-cents: Wear clothes and makeup that best match your skin-tone and color to auditions. Maybe use the color wheel psychology in the resume.
A short summary of this video: 1. Your favorite color came from a positive experience you had, that single color when you were growing up but when you grew older, you likely learned what colors represent. 2. Yellow, Blue, and Red are three colors that can not be created when mixing any other two colors together. 3. Color nuances are important in visual marketing because they convey your brand personality. Choosing the right color can either detract from or support your overall message.
nah, this is like when designers find moral values in logos. It is so arbitrary. If red is passion what happens on a traffic light? or a hydrant? Colours are asigned meaning in context and that's it. But how can blue ever be "intelligence"??? And combining colours has only one rule: just don't put every colour in your composition, but if you're going to, make sure you gave them a certain shade of the colour of the source light and that's it. There's not many rules for colours, the science of them is what we know and should consider to when using them.
@@donoroko It does not necessarily MEAN the values, but rather gives you a feeling of the values they have. If you want to make a happy-go-lucky character, you'd most likely make them gave a warm color pallette. As an artist myself, your comment is exactly what a beginner would say. Back then, I would also be arrogant and think that colors don't matter, but they in fact, does matter. This isn't a rule, but rather a tip for artists.
First video that I REALLY understood color mixing, shading, etc., especially the TERTIARY COLORS, great visual! Filed this in my RU-vid videos personal playlist (just for me), and my email file for "Quilting.". Will greatly help with picking fabric themes, and my art journaling, bead selections.... shucks, everything creative! Great video!
There are reflective and projection primary colors. If you are projecting color like a TV then it is Red, Green and Blue but when you are using color to reflect light like a painting then it is Red, Yellow and Blue.
Thank you Sir! I am studying for my Consumer Studies test! (Weekly tests throughout the school period that stops 3 weeks before examinations) 8:44, your're not wrong, however, I'd like to point out that there are neutral colours, Grey can be considered neutral, but it's technically not a "colour". Grey, Black, White, Navy, Beige and sometimes Green are considered "Neutral" Colours.
They should delete the UNLIKE bouton from RU-vid, for me it doesn't make any sense. If you don't like a video, just don't like it 😒 Great content thank you so much 🙏
I think this need video need correction in 1st 1.5 minutes of it - regarding primary colours. Additive/Emitting primary colours are RGB and so best subtractive/absorbing primary colours are not RBY as mentioned in the video, but CMY as C absorbs R, M absorbs G & Y absorbs B. But, it's okay - will watch the video fully later for the main content.
Color Psycology 1.Warm & Cool Color Left side warm color hote hai color wheel k or right side Cool 2.Complementary Color-opposite color at CW. Kabhi bhi 50-50 shade mat lo complementary color ki, always take 80/20rule. 3. Analogous color- Jo ek chor k ek hote hai, ye calmness k liye use hote hai. 2color vaise use kr skte ho or ek ko dominent color bna skte ho. 4.Monochromatic color- ek he color k light color or alternatives use kr skte ho. 5.Triadary color- triangle bnate ho jo color wheel per 6.Square color
I like how those posters make me feel different emotions. I wonder if they embody that similar color scheme throughout the movie too to keep a similar feeling.
@@brandonclark8987 Yes! and also from scene to scene. Some even use color atmosphere to show different times (eras) in the timeline of the story. Here's a link you might like. ideas.ted.com/how-color-helps-a-movie-tell-its-story/
12:00 I laughed out loud, when you were saying about PINK and selling a Hammer. I "Flip" RVs and know that Color Psychology is keen... that is why I use a lot of WHITE on the walls..(making the space clean, crisp and looks larger) and then the person who is buying the refurbished RV can put ANY color with the white, will then be a lighter shade because the white will absorb the hues of darker colors that reflect off of it! What has that go to do with a PINK Hammer... will I not only painted my hammer... Silver Glitter, and Purple, Gold, Blue Glitter Strips... So Beautiful, still functional... because I KNOW any man worth their salt will NOT want to steal my GLITTER Hammer....
Why do you use the RYB color wheel? after hours of research i found that the RYB color wheel is outdated even though they teach it in school.. Primary colors are those you can create all other colors with, right? But with RYB it is impossible to create a bright vibrant Cyan. With CMYK Color wheel you can create all beautiful vibrant colors, thats why printers use CMYK. RGB is the same as CMY, just additive (light) instead of substractive (print, pigment).
Hi there all your videos are great. Please can you do a step by step video as to how u r at the fron of your videos and slides are back and you are still able to pin point at the right place. Many thanks
I really enjoyed this video! I am starting to get into learning how to brand myself because I am trying to be an EDM producer and DJ and just came across knowing the importance of color psychology. This was the first video I came across and I don't feel the need to watch another one, thank you!
This video is Hilarious & Outstanding. I nearly gets all the knowledge regarding colour psychology, just from this single video, really appreciated ❤️🔥 Thanks btw - Big Fan & Subscriber ❣️
There's something I really don't get here. At 2:06, he say, "When you take all the primary, secondary, and tertiary colors and throw them all together, you have what is called a color wheel. Any and every color imaginable is available in the color wheel." Yet I do not see brown or gray in there. What am I missing or misunderstanding?
This is a great video and very informative. However the bit at the beginning about red, blue, and yellow being the primary colors because they are the only colors that cannot be made by mixing any other colors together... This is actually wrong. It is what we are taught in elementary school but it is still wrong. By mixing Magenta & Yellow we get a true vibrant Red. By mixing Cyan & Magenta we get a true vibrant Blue.By mixing Cyan & Yellow we get a true and vibrant Green. Some people will call the Cyan, Magenta, and Yellow wheel 'pigments', 'shades', 'secondary', 'hues' etc but this couldn't be farther from the truth. And the fact that proves Cyan, Magenta, and Yellow are the true and only real primary colors is no two(or more) colours can be mixed together to make Cyan, Magenta, or Yellow. This is why printer Cartridges don't have Red (because Magenta and Yellow make Red) or Blue(because Magenta and Cyan make Blue) or Green (because Cyan and Yellow make Green) but rather Cyan, Yellow, Magenta, and Black. Anyhow great video presentation.
thats not his job bruh. hes not a world anthropology prof but a guy explaining color theory created by white americans and europeans based on their art and fashion.
