I've been watching (multiple videos) everyday for the past two weeks... Maaaaaaan, I can't get enough of the information that you guys roll out. Appreciate it!!!
Marketing comprises the four P's: Product, Place, Promo, Price = product managers will work with all these four at the same time. Advertising falls under "Promotion" -- it is one of the four P's along with fields of Public Relations and Sales Promotion. Advertising basically is the communication of information that will bring about a change in attitude and thus a change in behavior - which results in the consumer purchasing your product or service! Advertising at ad agency basically boils down to three major area: Media/Account/Creative! Research each of these terms on your own :).
Excellent explanation!! I offer advertising and marketing and I have so many of the same thoughts about needing to step up the creativity to earn attention and sales.
In my opinion, the best marketing strategy for business growth is a holistic one that combines a variety of tactics, including advertising. Businesses should focus on developing a strong brand identity, creating high-quality products or services, and pricing them competitively. They should also invest in a variety of promotional channels to reach their target market.
Thanks for the information. What do you think is the best way for a local commercial cleaning service to reach out to the area and let them know we exist
Hey, thanks for watching! We encourage businesses to have good mix of advertising and marketing. For example, creating targeted ads on social media, Email marketing, content marketing and SEO. We have a ton of videos on these topics but here's a few: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-bGxATEVoCN0.html ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7lZc_fsw-JU.html ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-uC1nOVk2DlE.html
If you want a strong marketing foundation, I would say yes. If you're expecting to come out an "expert" at Digital Marketing, I'd say no. Only experience builds expertise imo. I was 19 years old when we started LYFE Marketing. Trial and failure taught me most things I learned. When I went to college, I found that the marketing courses taught the fundamentals very well. Those fundamentals still apply in today's landscape. Hope this helps.
That's a great way to think about it! Packaging is just one part of your overall presentation, just like advertising is just one part of your broad marketing strategy 🔥
