In the autumn of 1997, Saturday October 4th the BBC introduced a brand new logo to coincide with the launch of the new digital channels.
The new logo was designed by Martin Lambie-Nairn the creative solution was to abandon the angled logo in favour of upright boxes, using the classic Gill Sans typeface and scrap the lines underneath the logo. Lambie-Nairn said, "the slanting logo always looked uncomfortable when used with other BBC brand names.
Martin Lambie-Nairn created and relaunched some of the most renowned brands in the world including Channel 4, O2, the BBC and the Royal Opera House to name but a few. Long regarded as the foremost TV designer of his generation, he is the recipient of numerous awards including a BAFTA, Gold and Silver D&ADs and the D&AD President's Award for outstanding creativity. He is now Creative Director at London branding agency, Heavenly and overseas all of their creative output.
27 авг 2024