As far as text content in modules. Other large Amazon agencies like My Amazon Guy and others say definitely use the text in modules. What data do you have that suggests it does not and can you point me to it? Also then seemingly to go along with this you then say if Amazon gives you the space - use it (Filling bullets vs kiss) so where do you use the space and where do you not, and why in one section but not the other?
Hi Sue, for anything seo/text based alt text and bullets we recommend using the character space provided by Amazon, most brands can benefit from infusing additional keywords as long as the text is still easy to read. For the text modules, Andrew and I have agencies that are more boutique and smaller than the big guys like MAG which allows us to spend more time on high quality content and split testing rather than volume. At Mindful Goods co we stopped using text modules in our A+ content over a year ago and performance has only gone up. We also have a metrics page on our site for metrics across all our clients that we periodically update. Our best performing client recently saw a 1752% increase in sales from content like we talked about in this video. And to date over 50% of clients see anywhere from 40-600% increases.
Hi Sue, Daniela had trouble posting a reply, so we repost the answer on her behalf: For anything seo/test based like bullets and alt text we recommend filling all the space with easy to read text infused with your keywords. And for the text modules in A+, Andrew and I have boutique agencies much smaller than the large guys like MAG which means we focus on high quality content rather than volume. Given that attention to detail our focus is also heavily on split testing. At MindfulGoods.co we stopped using text modules over a year ago and the performance for our clients has only gone up. We periodically update this page on our site to show our latest data across our clients which you can see has upwards of 600% increases in sales: mindfulgoods.co/mindful-metrics ❤Hope this helps!
Awesome video, very informative. @danielabolzmann Can you please explain how does duplicating the listing works to meet the 5 submission required for the premium A+. I am imagining you will end up with 5 duplicates then you will have to delete all the duplicates? Thank you
Hi Kbruin, I can’t publish the link here but I’ll ask Orange Klik to add the video tutorial to the video description. Otherwise you can find it on my site as well. Basically it’s a duplicate and submit process, no changes are necessary. Do that 5-15 times. Usually 5 times works but if it doesn’t try 15.
