Capitalizing on your event through strategic planning to create content all year long.
Associations spend significant resources on annual events to engage members and generate non-dues revenue. Your events are a goldmine for content and sponsorship opportunities, and by incorporating a digital strategy, associations can maximize their investment.
Creating content can be costly and time-consuming for associations. However, neglecting to provide educational and inspirational content can be risky and lead to declining membership and dwindling revenue.
With proper planning, including identifying early on what to capture, your annual conference can fill your content calendar while generating non-dues revenue to fund your content throughout the year.
This approach enhances member benefits by providing valuable, continuous content and extends access to non-attendees.
This also expands sponsorship opportunities, offering industry partners richer options beyond simple brand awareness, and provides them with metrics to accurately measure their success.
Learning Outcomes:
● How to identify content that provides incredible member value.
● Proven non-dues revenue models that work before, during and after your event.
● How to create a content calendar filled with engaging content.
● How that content can also create FOMO to grow your annual attendance.
Who Should Watch:
● Marketing and Communications Departments
● Revenue and Strategy Departments
● Membership, Engagement, and Experience Departments
5 окт 2024
