There's something not-quite-right about the upside-down-iness and I can't put my finger on it... Taken from a 16mm print in my collection. 16mm transfer and colour correction done by: James Paterson, Australian Television Archive.
This is way before my time but its interesting how Mcdonalds was like in the 60s and 70s. Nowadays Mcdonalds is nothing out of the ordinary but back then it was like the Chuck E Cheese of those days....some special treat place kids would look forward to and families would make an outing out of. Mcdonalds is more like a pit stop then a outing nowadays.
"Before my time" is fine by me. It doesn't seem like the OP is ignorant at all, it looks like they're educating themselves about the past. It's just an observation that things are different now.
I think you're right. McDonalds had only been around a few years here in Australia at the time of this video, but even in the 80s it was a real treat....or perhaps it's that we're grown-ups now and can make out own choices ;). But I'm glad you enjoyed the old commercial.