Thats exactly the point, you expect it to open with his usual humor but this one had a completely different and less slap stick helpless feel to it. I think Meat cannon really hit the nail on the head with the messaging he wanted to go for with this one.
They are saying that members are trafficking humans for a better membership at Costco. The people who are traded are being sent to another country to gather products that are sold in Costco.
It is based on the lawsuit against Costco in 2015 where slave labor was used in the sale of shrimp and lobsters from Thailand, so Meatcanyon is based on a true story.
