MedicalDeviceEvents.com Medical device sales strategies in this difficult healthcare environment, as delivered by Mike Sperduti of Emerge Sales at the 10x Medical Device Conference in May 2014.
I enjoyed this presentation even though it was from almost seven years ago. The information still holds true. I have two products that can be marketed through DME suppliers and I was inspired by Mr. Sperduti.
This is q1, q2: the lecture was mostly a promo for his company and the claim that the learnings can be used even if you want to apply for a job is not very accurate.
Lab workers by and large have a melancholy personality ie. they are very detailed and people oriented, which is probably why they were ready to engage in long conversations. Know your audience. Look up personality types if you want to know the 3 others.
