Meet 907X & CFV 100C: A Trifecta of Imaging Possibilities 

The most valuable lesson I learned from watching this video is that in order to be taken seriously as a photographer I need to be always dressed in a black turtleneck and black pants, even if that is the least practical outfit for photographing in the Mojave Desert at high noon. (Ladies, please unbutton the top two buttons on your black shirt.) Also, it is important to wear a funky hat that covers any balding spot and to wear large-framed spectacles, which, of course, marks you as a visual artist. Being a poser is more important than the quality of your work, which judging by the samples shown in this video are not much to speak of.

Hasselblad! Please release a digital X-Pan!!

At last my dream come true - although I wish I hadn't just bought a 907x and CFV 50c....... CLIFTON CAMERAS TO THE RESCUE

Great to see PDAF make it into this form factor. I own the 907X & CFV II 50C, and the AF speed has been by far the most limiting factor. Looks like this is the solution, however it has been beyond difficult to sell any of my gear to upgrade.

LOVE you Hasselblad ❤

Beautiful camera design. This system would best suit people with existing V systems. I love the look but prefer the functionality and IBIS in the X2D 100c, as I don’t own an older system.

my dream camera ❤📷

I have the CFV 50C and X2D. I really hoped for IBIS in this one. That would have made me trade up directly. But since I already own the 50C without and X2D with IBIS I'm not really sure. But love the old 50C and the new 100C is in itself a good buy for anyone who wants to experience true magic. That was my feeling when I bought the CFV50C.

LOVE you Hasselblad ❤❤❤❤❤

Are Hasselblad going to add a continuous auto focus function to face recognition on this or the X2D through firmware update ?

I need to calculate how many hours of overtime I need to be able to by the back.

what camera they use for the ad video? red camera?

incredible design

Stunning.

When I will be rich, this is the first thing that I would get !

Do a collab with Jacque Marie Mage! 🕶️

How does the back knows when the shutter is released on a 500x series? I know one can use live view, but I understand we can also shoot with the shutter.

I am poor as my dentist took all my money and bought a Hasselblad.

Beautiful!

WHY! I'm in LOVE ❤

Uaaaal... Perfect...

Excelente! Seguramente a muchos les será de gran utilidad estas maravillosas cámaras! Felicitaciones Hasselblad por ser tan visionarios.

Finally updated.

will the digital files work with Capture One?

Wow , so creative

Marvelous....

What is the name of the specialty camera that the product Photographer was using?

Bravo! Beautiful! Homages! ⚡️⚡️⚡️ JAR[RA] [壺 tsubo]

😭 아 ㅜ,.ㅜ 가지고 싶다~~~!!!!!!! Ah~~~ I want

j'adore ce modele avec le style ancien, il reste a mettre les objectis dans le meme style

0:05 DIRTY SENSOR AAAAAAH

Hasselblad Please update your firmware and give us live histogram! I know you can as you’ve done on X2D! On both 50C and this new one!

Wow. 😍

You are definitely unique in photography but I think 907v. is not for low light stiruatons when you forget all those fancy gears in the studio condition. Would you rather think curve sensor for mor dynamic range and image stabilization? Would you rather make 907v, fast in nature and portrait? I am very much interested in 907v100. thank you.

wow!!!

If you re-start production of the 500 series you'll make a lot of : a) people happy b) money

Its movie camera

Will Hasselbald make compact full frame mf? like at least 5x5.

Finally

You have to star making film cameras again! Ask leica if it is bad business...

too bad it is still not a square 56x56 digital back for the V system... one day maybe, but hope is less and less alive... :(

Ok ive used the 907x 100c for a little over 3 months now and lets just say the experience is horrible. As an early model variant mine has alot of issues from it freezing up occassionally to the system deleting your pictures on its own and even when outdoors forcibly jamming itself where it cant even open the damn lens, the last one is the worst because even taking out the battery is not a permanent solution. Tried to contact Hasselblad customer service and they ghosted me for months before saying "its normal operations and expect your pictures to be deleted automatically"..................... TF I have lost hope in this company now as a long time user of their products. In all honesty if yall read this and still want a hassy, just get the X2D and make sure its at leats at the 10k number as anything before may have early production issues. Or if yall really want get a leica M11 or a fujifilm GFX, less issues and customer service is alot better.

High quality imagery with 2012 technology Hasselblad do better!

I have two words for you: Capture One...

also so much dust everywhere in those first seventeen seconds kinda weird for a brand that's so "supreme"

13000$ 😂😂😂😂😂

Leica, ya better do something

With the advancements in AI on imaging, it won't be long till phones are able to do everything these cameras can do.

Samsung s24 ultra can take photos with 200mp

This looks fantastic. I would love to try that on the Irish landscapes. I would love to have seen this in the hands of @toddkorolphoto as he is a working photographer using Hasselblad in Canada. Certainly could articulate its features better than most of the influencers. Cheers.