Meet the sneakerheads driving the massive $1 billion resale market 

"if you cant find it, we have it" BOI YOU ARE THE REASON I CANT FIND IT

BRUH THAT BEAT IN THE BACKGROUND SOUND LIKE SOMEONE BEATIN THEIR MEAT

Resellers aren't sneakerheads. They don't care about the sneakers, they only care about the money.

It used to be more about passion than the dollars. Well done vid tho 👍🏽

Better collecting shoes than doing drugs/harming others/etc

resellers r the reason y I don't have nice things

The kids in China do make good shoes

I buy shoes, you buy $5 cup of coffee everyday. Dont hate.

“Every Jordan is in Order.” 1s: Shows Adidas 2s: Shows Jordan 3s 3s: Shows Jordan 5s 4s: Shows Jordan 4s

i went to flight club back in 2019 and they somehow convinced me to buy creased Jordan 1's telling me that they're supposed to be creased.

That teacher deserves an award because that's brilliant what he is doing. Get the kids involved in what they like and he found just that. Hard to underestimate how much the kids will learn from him that in any other classroom they would not. We need more like him in the schools that understand what the kids are into and how to incorporate that into the curriculum.

Some people like shoes lol why does that anger people 🤔

There is certainly money to be made.

Ah I still remember when I use to go crazy for Jordan's. Prices literally sky rocketed but the quality of the shoe went downhill. Literally the last pairs I bought were the AJ Cool Grey 9's & Fire Red 5's. Maybe I'll cop the SpaceJam 11's this Christmas. Was a freshmen in HS when I got the 09 release 😁

As a collector with about 400 pairs of kicks, I can honestly say that this documentary piece has shed light on why the game is unfortunately dead. People no longer buying kicks for the love and the history and the nostalgia. Now we have rich guys buying shoes just to flip and make profit. Look I'm a capitalist, and I understand their right to resell but for those of us who wear our shoes (I have worn all 400 or mine) these guys have destroyed the game. I want Kaws to wear. These guys want Kaws to sell and make a grand. They have the insider hook ups to get them, and people like me are shut out.

great piece!

I like how easy it is getting selling stuff for way more than it is worth. Companies must be going crazy knowing it is getting easier to convince people to buy stuff they don't really need.

We get it with the "you buy your shoes at Payless" you don't care about sneakers... Some of us love this culture and hunting for our grails... Its nostalgia for buying a Jordan we wore back in the 90's or lucking out and snagging a limited shoe at retail. It's just a fun experience. Not hating on people that have their opinions of sneakerheads; just saying its a cultural experience for some just like music, cinema, and etc for others.

This was sick...

The music at the beginning reminds me 😂 LOL

We get it. Anyone who likes shoes are toolbags and are irresponsible with money. Chill comments. Everyone has something they collect...some of us collect sneakers.

Basically 90% of the comment section, "what!!!!!??? You want to buy something that you like that I don't like???? Why would you buy $400 shoes?? I'll enjoy my $50 Pumas thanks 🐸☕️" half these people probably wrote their comment with a $1200 iPhone lmao.

On a Sunday evening I could watch a documentary like this all day. wish I never ended. Great work.

At this point everyone knows that stadium goods and flight club rip you off.

god please never use that clapping track again

FlightClub = overpriced

Totally Amazing documentary.

Thanks to these resellers reps came in and man am I happy they did

GUYS DONT BUY FROM RESELLERS! LET THEM LOOSE THEIR MONEY! WE WANNA ACTUALLY WEAR SHOES WITHOUT PAYING THOUSANDS!

Meanwhile there’s me who can barely afford Walmart shoes 😂

loving that wwe wrestlemania 15th retro shirt featuring the rock vs stone cold steve Austin shirt he's wearing

Flight club! my favorite store in the city!!!

I'll stick with my stan smiths. Fuck the NMDs, yeezys, and ultra boosts. Ain't paying those resell prices.

Made in China for $1 and sold in U.S.A for $200+ wtf. Supply and demand drives the prices up.

2:18 THAT NERVOUS LAUGH THO

great video thanks

wow eye opening. i didnt know sneakers were such a thing

Curry ain't no Jordan. Buy his shoes if u like them, but nah. 🏀

Love vids on sneakerheads

That clap track in the beginning WHEEZE

Shoutout to firekicks lol

No thanks i'll keep my money

I see Stadium Goods are in this video. Shout-out to them, I just shopped there for the first time.

Awesome vid

i wish that i had a shoe class at my school

i wish i was stupid rich just so i could get these at a snap of my fingers.

Does anyone know what the shoes at 2:49 are? The ones with the colourful stitching they show right before the white Jordan 5s

Andre Johnson (from Blackish) would love to tour stores like the shoe stores in this video

over shoes? shit I still got shoes from 15 years ago brand new.

Why it sounds like theres someone clappin sum cheeks in the intro

🔥🔥🔥speechless

I’ve been to that flight club!!!!

its no more culture smh

Who pays Flight Club prices? 🤷🏻‍♂️

I stop buying resell, I use to buy resell all the time cause it was convenient but the pricing is getting ridicules. I try my luck with retail and if im unsuccessful ill just keep my $400 because thats about average of what I was paying. The resell market has gotten so out of hand that I lost the passion of sneakers

Jae Tipps with the fuego Steve Austin Vs The Rock tee

These aren’t sneakerheads they are hype beast

it's funny you have to pay a lot for Jordans but it cost probably less than 50$ to make

What a cool class

Nice!!!

I think It's dying down though a lot of the shoes just sit on eBay and other buy snd sell sites because people are tired of paying the greedy prices. Serves them right though because their bums that don't even care for the product. The best thing anyone can do is just let the resellers get stuck with the product so they realize they made a mistake. As far as the companies their part of the problem because they allow it to go on. All the shoes people want are gone within a day and they don't restock even though they can. Yet celebrities are given them with no hassle at all and they don't even have to pay for them even though they have multi millions of dollars. Sick world we live in. The way to end this system though is for Nike and all retailers and online buy and sell posts to take everyone's Id and any other personal information and if their found selling the item for any more than retail value they'll be charged. Also meet the demand for their supplies. I watched a video recently that was posted the Jordan Facebook page for the new Jordan 3's free throw line and black cements and there is a line in the video by the narrator saying these shoes weren't made for resellers. Really! Then why are you allowing the one day and done stock. It's so easy to fix it but like this world they allow corruption.

Its more than the cost and production of the shoe. Its the rarity, thought, and culture that goes into it. Its not the shoe itself its the ideas and creative thinking that went into it. Every shoe is a piece of art, a piece of thinking, a piece of a culture that some misunderstand and overlook.Most shoes even come from an iconic moment or time and the shoe is I portal to the past. You are getting more than just a $300 shoe your getting a $300 moment.

I needed the fusion 5's

that teacher is so good

Man, that sneaker class was the cheesiest thing i ever saw.

ive worn through 2 pairs of pirate black yeezy 350 haha .buy them to wear them

Nice vid

I can’t find the 92 or 93 Scottie Pippens Nike black and red suede colors with a number 33 on the side of them. My first sneaker I ever bought brand new with my hard earned money. They were about $80 back then.

I'm 18 and I'll stick to buying my 30$ Pumas 😇

Bro resellers are lame. They are destroying the business. I understand selling shoes here and there but straight up scamming buying the most pairs every release to make a couple bucks is lame. Killing the hype for ppl who actually have a true passion for shoes and aren’t able to get it because of resellers.

this video is inspiring😂

I'm a up and comer. But I don't collect the same as everyone else, some I do because they are important to any good collection. This week I'm getting my nike adapt bb2.0 , which are some of my fav because of their orgin.

I'm never paying resale cost. Period. The shoes are barely worth what they ask for retail imo. So I can proudly say I won't contribute to the "bright future" of reselling sneakers.

I'm good with some vans

Oh boy!!!! This is heaven! Jordan or Adidas?

Shoes i can kinda understand cause some are comfortable... But spending over $200 for a belt... Smh

I get mine at Walmart for thirty bucks. Probably made by the same company in China.

How crazy one year later and adidas seems to have made a huge wave in the game

Reebok air pump basketball shoe with the basketball pump on the tongue my dream shoe.

i've never seen so many broke people look so rich!!! All that matters is looking fly for the present moment, but the future looks grim.

i recently paid 900 for yeezys and i am compeletly happy. to anyone hating, its the sneaker game. u love it or u dont understand it. its my happiness

I'm choosing between Jordan retro and boostnology, which one is better?

Now Jordan sales in resales are declining now since retail prices when up thanks Nike some times them resellers prices be ridiculous

All the dudes talking shit in the comments are probably the same dudes that are broke and wearing damn crocs lmao

lives below poverty line; Owns thousand dollar shoes - Logic at it's finest.

Great

So how do they get the sneakers before the store do

I like how they forgot the best part. How the shoes are made. Sweat shop

lol at all these resellers stuck with these collections they cant sell, feel good about their wealth on paper lol

What if i have a kyrie 2 white specle shoe, and i only wore them 5 times. The conditions are as good as new. Where and how could i sell them for a good price ?

Same quality Sneakers are being produced and sold in my country for around $35 for years. I am thinking to make a brand of it.

Fuck that i'll stay with me vans

nothing special about these Snicker except the big company knows how to Market them.

Man, the sneakerhead community keeps on growing and growing. I just dislike how some resellers, I emphazise SOME dont value the sneakers that theyre buying. It bothers me a lil but then I realize the amount of people that do value their sneakers

I like it

And it costs like 5 dollars to make. smh... maybe even less

All I see is mass produced plastic... The value is manufactured from cleverly engineered marketing and faux/scripted "exclusivity". Its fun to see people buy into the hype so deeply.

the foamposite supremes are my wet dream

It's not just sneakers now, it has evolved to streetwear resale recently. Shoes, t-shirts, hoodies etc.. basically anything with a lot of hype and exclusivity.

I can buy similar kinds of shoes here in India for a fraction of the price, they come in from China. There are more important priorities in life which require financial planning and resources, but to each his own I guess.....