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#MenWillBeMen is a series of TV commercials made for Imperial Blue. The main idea of these commercials is to showcase the brand. Imperial Blue is a brand of whisky and in India you are not allowed to advertise alcohol directly. Usually they use products which people usually find anywhere and are normally not purchased regularly like music CD, soda, water etc. You would have seen McDowells music CD's, Bagpiper soda and so forth where in actual all these brands are alcohol brands. In this case, Seagram's shows humorist advertisements but in actuality are promoting their whisky brand. What I like most is the approach they have taken to made these commercials. Very creative...well done!
12 фев 2020
