Metal Vocalist First Time Reaction - SHINee 샤이니 'HARD' MV 

I really like SHINee trying new styles it shows how versatile they are

The best

The whole reason why they chose "Hard" for their title track is because they wanted to show everyone that SHINee can do any genre, including hip-hop. The fact that it's nothing like anyone expects and different than anything out there, is exactly what makes it a SHINee song. As SM's experimental group, nothing SHINee will ever do is like anything they have ever done before, and it won't be like anything they ever do in the future, and yet it will somehow always have that SHINee feel. They killed this. This will definitely be a contender for album of the year. This is actually just SHINee going back to their roots. LOL As you may know, before debut SHINee was actually training to be a hip-hop group. However, as Key tells it, SHINee just doesn't have the swag to pull off hip-hop full time, so last minute SM decided to change up their style to the contemporary R&B style of "Replay" that they have now become known for. "Hard" just proves that in the end, SM wasn't wrong and SHINee has no problem in the world of hip-hop, but their destiny and calling was to be a group that never ties themselves down to just one style or genre. They were meant to show the world that they can be diverse and unique and never do the same thing twice. With every release that SHINee has they are expected to flip the script and change things up in the Kpop industry. That's why when SHINee makes a comeback everyone pays attention because they are looking to SHINee to show them what the industry's next song style and dance trend will be. It is actually said that within 3 months of SHINee making a comeback that you will see that same sound and dance style being duplicated across the industry with every comeback to follow for both boy groups ad girl groups. When SHINee does something the industry takes note and follows suit. The storyline in the MV can be interpreted in two ways. First of all, notice how in the beginning when the scene becomes animated, it shows Taemin being pulled into the piano. Therefore, all the references in the MV have to do with a piano. For example, if you look at the set with the brown walls, you will notice that it looks like the inside of a piano with the wooden hammers that create the sound when the keys are played on the walls behind them. And the lighted white screen is divided like the white keys of the piano with the people's silhouettes representing the black keys. Some have pointed out how this could represent how music is what controls their lives and its what has trapped them in this world as artists. Which could be similar to the themes within Taemin's Never Gonna Dance Again album trilogy -- "2 Kids", "Criminal" and "Idea" -- and his epilogue "Advice." However, I'm also pretty sure that the whole "Hard" MV storyline is connected to SM's SM Culture Universe. The more I watch it, the more I see that seems to indicate that it's all connected. I haven't had a whole lot of time to really analyze everything, but what I see right off the bat is, that when we first see Taemin, when he appears in the black sleeveless suit, he looks just like he did in his SuperM debut teasers. I also think that it even could be connected to Taemin's "Advice" storyline. We see him with his hands painted blue in "Hard," similar to his black painted hands and body in "Advice," and in both scenes we see him standing in front of/playing a piano. Some have pointed out that the scene with the silhouettes behind the screen reminds them of the scene in Taemin's "Criminal" MV, with the people behind a screen pushing their hands into it. However, in "Hard" Taemin is standing in front of the screen, rather than walking through the middle with the two sides reaching for him like in "Criminal". Although, I also think that scene could be connected to EXO's storyline, because we see in EXO's "Tempo" MV a scene where there are silhouettes behind a lighted white wall that looks very similar to this. In EXO's storyline, the people behind the wall are thought to be EXO's alter ego clones who were created by the Red Force or they could be the EXO members who are trapped behind the wall. We also see EXO fighting with their silhouette shadows in their live concert performance of their song "Wolf," which is also thought to be EXO battling X-EXO as they search for the Tree of Life. Ever since SHINee came out with "Don't Call Me," I think that storyline was supposed to be SM bringing SHINee into the SM Culture Universe. In their "Don't Call Me" MV it looks as though the SHINee members go through some sort of wormhole as they are teleported somewhere and we see them all posing in their black outfits like they are getting ready for battle. This looks very similar to the scene in SuperM's debut "Jopping" MV when the SuperM members are coming together at the beginning of "Jopping." Therefore, because Taemin is a member of SuperM, I think SHINee is supposed to be getting ready to join SuperM in the fight against the Red Force. In "Hard" we also see Taemin standing on a grate as he crouches down and looks through it at the "people" in white trapped below, similar to his scene in SuperM's "Jopping" MV. I also see the scene with Key standing with all the dancers in white sitting around him as an important part of the story as well, however I'm not sure what it all means yet. We see Key remove the mask of one of the guys and we discover the guy has a glowing blue earpiece, which seems to be suggesting that they are being controlled by outside forces. However, because they are all just sitting there without moving, it seems to indicate that they are currently "shut-down". Either these people are androids or robots, like in EXO's "Lucky One" MV, or they are people who are under mind control. Although, I don't think they are being controlled by the Red Force necessarily because we don't see any trace of red anywhere in that scene. Instead, the color we see is blue, which usually within EXO's storyline means that it represents something to do with EXO, who are the good guys. Plus, blue with SHINee MVs usually represents SHINee and their connection as a group. Minho standing on the edge of that rock formation looks similar to the scene with Girls Generation's Taeyeon standing on the rock in the middle of the ocean in Key's solo "Hate That ..." MV, and it also looks a lot like the scene in SHINee's "Don't Call Me" MV, with Key standing on the submerged phone booth. It all has the same feeling. (Notice how they also are all wearing red in all of those scenes. Remember, red usually represents something to do with the Red Force.) In the next animated scene we see what looks like Minho in that red jacket fighting with the same piano key ropes that pulled Taemin into the piano in the beginning. To me it looks like its trying to keep him trapped within the piano and under the control of the music. However, in the next scene we see the piano has been destroyed behind them, which could represent how music no longer controls them, but they now control the music. In the last scene at the end it reminds me of the same menacing red atmosphere as Minho's rap section in "Don't Call Me", where we see him in the all red room with the chairs hovering above him. Therefore, I think the gloved hand is Minho's hand because it looks like the same gloves that Minho is wearing in the scene right before that where they are dressed in black. Although I don't know what that means yet, I am sure it is something to connect the storyline to something within one of SM's MVs in the future or will make more sense when more of the story is revealed as SM releases the next chapter, etc.

Thank you for reacting to SHINee and your insightful comments 🙌 I really really love this song. They always come back with something different and they've tried probably a bit of every genre under the sun, and their versatility makes their music unique. I really hope you get the chance to see more of their videos! Their live performances are really incredible.

I loveeeee this comeback, SHINee is so amazing, they always have something new ❤

its amazing song after many years my SHINee is back with amazing album and song HARD is really amazing song its full of shinee ❤ thank u for reacting

Shinee best

SHINee's back 🎉 Amazing album! Juice and Sweet Misery 😊

Shinee is so versatile, it's one of the only groupe in kpop who love to touch and try almost every comeback to a different style or genre of music. But they always keep their Shinee touch and vibe in it. Their vocals are so unique, it's really their signature and what make them unique cause no other have this unique tone of voice in kpop. Love them it's always a big surprise when they do a comeback and I'm glad they're back cause Shinee always bring something fresh in kpop, something who change from others. 💎

shinee never let u down

Thank you so much for the great reaction!!! I'm going to reproduce a sticker I saw around: Thank you God for bringing SHINee back. I was very bored!

I love this comeback song. It hits so hard...no pun LOL!!

Everything about this is seriously HARD-the beat, the vocals, the lyrics, the choreo, the fashion, the visuals, and the beats of Shawol’s hearts!!!!! The Princes are BACK for GOOD! I’m so proud of them. Honestly, Kibum, Minho, & Taemin did Jinki & Jjong proud for the SWCVI concerts…they *killed* it. I pray Jinki knows how much he is loved and that he gets well soon. ♥️ SHINee came back in true SHINee fashion-setting the Standard and breaking boundaries! SHINee’s BACK BACK BACK BACK BACK!!!!!!!

SHINee are just perfect

i'm so glad you're reacting to this one!!!!

agreed, SMTOWN has been absolutely KILLIN it in 2023

So excited that you reacted to this one! I have listened to this song so many times today, I am completely obsessed. SHINee's back!

Shinee officially 's back

I LOVE SHINee.

5HINee is the different level. THE LEGEND

If you like music like this which has 3 different songs mixed into one then you should react to the following: (PS: you have listen to many other such songs already...) 1. Next Level and Savage by aespa 2. I got a boy by Girls Generation/SNSD 3. ZIMZALABIM by Red Velvet 4. Red Light by f(x) 5. Freakin' NCT 127 songs especially cherry bomb and Sticker 6. And many Straykids and Nmixx songs

They keep moving forward with the latest but keeping the best of the past // Love the edge and wildness of the video. SHINee keeps making me happy and I love it.

SHINee debuted in 2008, we really treasure every members ❤

HARD ate!

Shinee I love you

SHINEE 💎💎💎💎💎

❤

They always show a different version of themselves with this unique essence and what I love, they evolve with their music. I love rap and melody and the bridge is divine. 5HINee back

They be bringing it

my ult 💕

Love thisssssss❤

Thank you for the reaction ❤❤❤

They started out so sweet and innocent. Then they went to naughty school. Then they graduated naughty school. Then came Feel good.

If you want more SHINee recommendations, Everybody and View are both classics! I really love Lucifer as well!

Son únicos, fantásticos chicos los ❤❤❤❤❤

Love your reaction!!Agree with you!!I also feel the vibe of the old school hip hop😉These guys hit so HARD man!

please please please react SHINee 샤이니 'Sherlock•셜록 (Clue + Note) (Band Ver.)' @SHINee’s 15m - Roadtrip Comeback Show. SHINEE sang one of their most iconic song live with a band PLUS covering for 2 members that are not there. THis one is a masterpiece I reckon!!!!

SHINee is legendary at this point💫

HARD é um mix de vários MV do SHINee amei o MV e o álbum está impecável 💎 .

This song is amazing, and I'm glad that you reacted to this! If I might make a suggestion, I kind of want to see your take on Taemin's cover of Korn's Get Up. I feel like it might be something you'd be interested in seeing.

This reaction by you is so cool!! I love SHINee and this new song HARD has so much going on in it that it is testament to SHINee’s 15 years of music longevity to experiment with different genres!! And 90’s hip hop is back with SHINee making it fresh and spectacular again!

SHINee IS BACK!!🎉

❤🫶🏻🫰🏻💎🥰😘💔 I love them.

Please react they single 2009 ring ding dong. Good job bro.

So happy to see Taemin again. Well, all of them, but mainly Taemin. hahahahaha

I love their songs in this album, but I don't know why onew don't participate in some songs, in this song at the end he's not standing with them.

Incredible! Let's be friends :)