Michael Martin, president and CEO of National Wood Flooring Association (NWFA) spoke to FCW's Angelique and Mallory about the NWFA 2024 Expo and upcoming partnerships. Demos and workshops happened on the showfloor, with attendance surpassing pre-covid levels.
Martin discussed the NWFA’s partnership with the Real American Hardwood Coalition, comprised of more than 30 associations that have come together to promote the hardwood product itself. The goal, according to Martin, is to promote and elevate the whole hardwood industry. NWFA partners with the Floor Covering Education Foundation to try to solve the labor shortage.
11 сен 2024
