When Jack Porter, an experiential brand designer, invited PixelFLEX to integrate bespoke direct view LED video wall features into the new Michigan State University Izzo Football Building, we were ready for the challenge. This initiative aimed to enrich the facility with innovative and interactive displays, tailored to fit unique spatial requirements and designed to curve and angle for an uninterrupted visual experience.
The project's first hallmark is a captivating 60-ft by 18-ft angled video wall situated in the lobby, incorporating PixelFLEX's FLEXMod 2.5mm LED with Pixel Shield technology. This feature elegantly wraps around a mitered corner, serving as a dynamic canvas for displaying branded athletic content. The installation not only elevates the aesthetic appeal of the space but also stirs excitement and fosters school spirit among students and visitors alike.
Further enhancing the interactive environment, the second installation is located in the Nike Gear Lab. This segment utilizes PixelFLEX's FLEXUltra 2.5mm panels, constructing an immersive experience with displays that extend over 12 feet in height and nearly six feet in width. The seamless integration of floor panels beneath a durable tempered glass overlay invites direct engagement. This setup allows students to interactively explore various football uniform options and visualize themselves in Nike gear, bridging the gap between physical and digital realms in alignment with the contemporary, digital-first preferences of the university's student body.
Together, these features underscore Michigan State University's commitment to leveraging advanced technology to create engaging, modern spaces. The collaboration of industry leaders that made this project possible include:
Architecture: IDS
Experiential Branding: Jack Porter
General Contractor: Granger Construction
This collaborative effort demonstrates a shared vision for enhancing educational environments through creativity, innovation, and the seamless integration of technology.
4 окт 2024
