Miral Brand Pillars: Discovering the Pillars Upon Which Miral Proudly Stands 

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We dissect the brand pillars that are at the basis of Miral’s success as a MICE destination with AbdulAziz Al Khoori, Executive Director of Strategy and Transformation at Miral. He outlines Miral’s vision for developing Yas Island and how it is positioning the destination as a regional leader for organising events.