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More Than Money - What Is "The Good Life" Parable 

Berrett Koehler
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Watch New York Times bestselling author Mark Albion's 3-minute animated movie "The Good Life" produced with Free Range Studios (The Story of Stuff; The Meatrix) and based on Mark's new book, More Than Money.
"The Good Life" takes you to a chance meeting between an MBA and a fisherman on a small island. As the MBA tries to teach the fisherman about business, the fisherman teaches him about life.
Excerpt: "MBAs want to make a contribution through their work, whether it's in the workplace, the marketplace, or the community. This was not as true in my day, but today it's true of the vast majority. You're different, and the world you're inhabiting is different. Even my venerable school, staid Harvard Business School, changed its mission in the twenty-first century to "educating leaders who make a difference in the world."
What I've seen at the business schools is, as I like to say, "You've got the religion. You just don't know how to get to church." Regardless of which of the two initial career paths you choose-or some combination of the two-the work of this book is to help you get to a place where you're appreciated and can make a contribution to others that's worth more than money.
In that spirit, the book's central argument is that if you put contribution - crucial to a meaningful life-on an equal footing with money, what you perceive as your safest career choices may actually be your riskiest, and vice versa. That is, if you assess risk with the career goal of a meaningful life (which includes making money), you'll make different choices or at least be more aware of the risk-reward trade-offs of your choices and choose a job that is more likely to be on your destiny path."
Read more from Albion's book: www.bkconnection.com/static/Mo...
Buy Book from Berrett-Koehler Publishers: /www.bkconnection.com/morethanmoney
Twitter: bit.ly/bkpublishers
Facebook: on. St3Txl
LinkedIn: linkd.in/1o6QDxk
Visit Author at: www.more-than-money.org

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7 авг 2008

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Комментарии : 70   
@ezahzah
@ezahzah 3 месяца назад
I love watching this every few years to recalibrate, put things into perspective, and feel grateful!
@valoruniversity
@valoruniversity 9 лет назад
he was already doing that without the hard work. The old man was living the dream.
@blakemorgan3201
@blakemorgan3201 2 года назад
Never gets old seeing this. Grateful to hear and see it again.
@economicsiseverywhere1901
@economicsiseverywhere1901 7 лет назад
The message of this classic parable is delivered so very well. The visuals are appealing and uncomplicated while the pleasant audio is inviting. Thank you for creating this for everyone.
@eldamatty
@eldamatty 11 лет назад
8 CEO's disliked this video.
@MarkAlbion57
@MarkAlbion57 13 лет назад
I wrote and published this nearly 20 years ago. However, when we researched it for the book in 2009, we found a very similar story in German written in 1961 which we site in the book. And apparently, this is an archetypal story that appears in various form in ancient Russian and Buddhist literature. The video is a modern adaptation of my story in the 1990s which appears in various forms on over 100,000 websites, a 1961 story and ancient lore.
@RajeevTiwariR
@RajeevTiwariR 6 лет назад
@mark, beautiful story. Coincidence you say, I got this story about in same month about 3 years back when I was graduating from MBA. Thanks for your creation.
@aayushsanghvi6649
@aayushsanghvi6649 2 года назад
Mark one question for you: What if the fisherman has some of the friends who are living in big houses, who have bigger boats and whose children are studying fishing course in good universities? Will he be same?
@quiethand
@quiethand 14 лет назад
Without making that connection Mark, all you do is direct that flow of intellect and passion toward whatever the new MBA decides is his own little corner of paradise to distort and basically, destroy. And along with it goes the ability for true craftsman like this gentleman, to carry forward tradition. If we aren't giving back more than we take, nothing can be sustained, and if it isn't sustainable, it's suicidal - for our souls, or our planet and all - including us, that are reliant upon it.
@MarkAlbion57
@MarkAlbion57 14 лет назад
Absolutely. The point of the story is to make you take a step back and think, independently, about what success means to you rather than to swallow a certain definition whole without thought or personal principles and values.
@MarkAlbion57
@MarkAlbion57 11 лет назад
thank you, Paul. Blessings on your journey, mark
@DavidMarshall1956
@DavidMarshall1956 16 лет назад
I'm a Harvard MBA too (I think I started right when Professor Albion left). I wish I had read this book when I first graduated in 1987. So many of my peers chose to earn the big bucks first, and then make a difference later with charity, but I don't think all of them are happy with their choice. I know I wasn't. I finally made the big career change at 50, but I wish I'd made it in my 30s instead. I wasted 15-20 years of my life. Read MORE THAN MONEY so you won't make the same mistake I did.
@MarkAlbion57
@MarkAlbion57 15 лет назад
much thanks!
@sylvesterson
@sylvesterson 16 лет назад
Mark you've done it very well.
@KingKarl04
@KingKarl04 14 лет назад
THIS IS AWESOME! :)
@ole9421
@ole9421 13 лет назад
Bravo! Couldn't have said it better.
@paulie16121981
@paulie16121981 11 лет назад
Thanks a lot of the inspirational video .. It was very nice and very educative .. Mark hats off to your ideas and thoughts .. Life changing ... God bless
@roshan637
@roshan637 12 лет назад
Enjoy the melody of time ..
@informationwarfare
@informationwarfare 13 лет назад
I love this video
@sahabatsatu
@sahabatsatu 12 лет назад
@sahabat1 - Fabulous...have heard before from friend, but this video is superb...thnaks for uploading. God bless you
@MarkAlbion57
@MarkAlbion57 15 лет назад
reuben de luna of Free Range Studios did those beautiful water colors. thank you, mark
@noelz14
@noelz14 13 лет назад
@MarkAlbion57 thanks! do u know where is it available for download?
@markbtw7987
@markbtw7987 6 лет назад
Wonderful story.
@MarkAlbion57
@MarkAlbion57 6 лет назад
Thanks, Mark!
@DrSuccessTM
@DrSuccessTM 14 лет назад
@Agent12Smith I was just reminded of this video and Mark's great work. How I have used his message and book -- both in my life and business -- is as a way to remind me that as I strive for all the stuff I want, never forget all I already have in the love I have developed. It does not stop me from striving -- I just strive with greater awareness
@noelz14
@noelz14 13 лет назад
Love the background music! Someone please help me out with it?
@kokalti
@kokalti 5 лет назад
If more people thought like that fisherman then we wouldn't have all this shortage of resources because of the greedy ones among us.
@UnfoldedDoll
@UnfoldedDoll 6 лет назад
This is a good video with a great message, but wouldn't selling your fish to a processor be adding in the middle man, not cutting him out...
@Ann199040
@Ann199040 14 лет назад
wise~~
@MrRegularshit
@MrRegularshit 10 лет назад
Actually the video is promoting both the simple and the wealthy life stating money does not change a persons interests it is just it takes a large chunk of your life to attain millions as opposed to being content with what you have.
@ctomster
@ctomster 13 лет назад
Toup sent me here =]
@MarkAlbion57
@MarkAlbion57 14 лет назад
Yes, it is intended to help parents and children discuss important issues of what is success in life, what is the role of community, spirituality, friendship and service to the "good" life.
@treydee1260
@treydee1260 5 лет назад
I wish I knew what the name of this background music was...
@MarkAlbion57
@MarkAlbion57 5 лет назад
You can contact Free Range Studios directly who did the music for me; otherwise, email me at msalbion@aol.com and depend on usage, I have the music
@FREETHINKITOVA
@FREETHINKITOVA 12 лет назад
boy have we stayed
@Finsoul145
@Finsoul145 12 лет назад
Wait Wait!! The fisherman lives the same life if he's a millionaire or if he's not a millionaire. So why should he work hard for 10-15 years?
@ricardoalejandro2010
@ricardoalejandro2010 12 лет назад
well, you know what to do now guys, buy mark's new book . . .
@mygoldberg
@mygoldberg 13 лет назад
Mr business man where was the village ??
@MarkAlbion57
@MarkAlbion57 15 лет назад
Not at all. I could never be the/a fisherman :) But I can use the film to reflect on what is important to me and others in our lives, and to not get caught up in someone else's idea of what makes for a successful, a good, life.
@Adnan1084
@Adnan1084 16 лет назад
dont you get it? The fisherman already has all the things he would acquire after becoming a millionaire, meaning it doesn't matter if he has a large bank account, happiness and satisfaction is there without loosing the 10-15 years of business development.
@MarkAlbion57
@MarkAlbion57 16 лет назад
I produced this movie with Free Range Studios, based on a story I wrote over a decade ago, after returning from scuba diving on Salt Cay, an island of only 70 people. I thought, what would the MBA in me want to do with Ollie (and Debbie)'s dive operation. The story went viral, with no one knowing who wrote it. I'd love to hear what you think of the film. And please do spread it around. It comes from my new career book for MBAs - and others - More Than Money: Questions Every MBA Needs to Answer.
@MarkAlbion57
@MarkAlbion57 13 лет назад
@noelz14 Original music done by Free Range Studios for me for this video.
@santiagomaldonado4963
@santiagomaldonado4963 2 года назад
Everyone missed what he said at the end vs. what he was already living the difference at the end of the 10 to 15 years he missed the time with his own children and he would spend the time with his grand children don’t sacrifice your time for money balance is what it’s all about sometimes being rich is not always having money .
@santiagomaldonado4963
@santiagomaldonado4963 2 года назад
And all his success came with the price of his time so in reality it was very expensive for something he already had don’t let greed consume your mind .
@sherlockfury
@sherlockfury 15 лет назад
'Office Space'. What would you do if you had a million dollars. And like the main character of the movie I don't have an answer. I would spend time with my family and do charity work. This won't help me find a "fitting" job, because If I didn't need money I would never require it in my profession. The things I enjoy doing are hobbies, and I don't enjoy any of them enough to choose them as a profession. I guess I'll just take this vid to say "value is in the eye of the beholder"
@MarkAlbion57
@MarkAlbion57 15 лет назад
If you give a man a fish, you feed him for a day. If you teach him how to fish, you feed him for ... But what we want to do is change the fishing industry :)
@MarkAlbion57
@MarkAlbion57 15 лет назад
The movie's intent is not to glorify the fisherman or demonize the MBA (me!). It is meant to show two value systems and as done in the More Than Money book, give you a multi-dimensional way of measuring success, in which you choose what works for you. In fact, in the teaching note for the film, I mention that I could NEVER be the fisherman. I'd go nuts! But the point is self-awareness: how do you measure success and are you spending your life energy aligned with that.
@quiethand
@quiethand 14 лет назад
Kudos for first, sharing how the blind pursuit of wealth is an empty prospect. Now please, connect the dots to resource depletion and the externalities ignored by virtually every MBA program in the world, and take responsibility for preserving the option for future fisherman to even exist. There remains now only the shell of a fishing "industry" precisely because what they teach you in school is flawed to the core: complete ignorance of the importance of scale. And that is the lie untold here.
@nuonchanndarong
@nuonchanndarong 10 лет назад
Average is the foundation for social order.
@andrew6297
@andrew6297 7 лет назад
I don't get it.
@PoorBoy.22
@PoorBoy.22 5 лет назад
You know what is sad? That this video has been up for over a decade and it only has 140k views. Meanwhile let someone put up a twerking or prank video and it would get that many views in a week. This is whats wrong with the world today!
@informationwarfare
@informationwarfare 13 лет назад
@df544 I think anyone can go back if they really want to.
@selvmordspilot
@selvmordspilot 11 лет назад
Interesting that this whole thing was about money, and yet the title said the opposite. Also interesting how this thing implied that poor people choose to be poor, and that anyone can be rich if they just want to. Mark needs to read up on regulatory legislation of the fishing industry before he makes another one.
@FREETHINKITOVA
@FREETHINKITOVA 12 лет назад
*strayed
@tjmac7
@tjmac7 15 лет назад
i dont think this is a recruitment video for fishermen.
@tjmac7
@tjmac7 15 лет назад
you forgot Ghandi.
@TinaVillarreal
@TinaVillarreal 10 лет назад
What's wrong with Western Civilization, in 3 minutes!
@MarkAlbion57
@MarkAlbion57 16 лет назад
I must pleasantly disagree, both from my personal experience, and also because the person I based my story on, mostly because of his partner, had given up quite a bit of wealth "abroad" to live in this manner. You may be right in the "majority," but I think there's a significant minority that may disagree :).
@transneural
@transneural 13 лет назад
so... "why bother?"... would be the lesson?...
@MrGW2fanboy
@MrGW2fanboy 10 лет назад
This is only true for some people. This video assumes that everyone can do the thing they love everyday without money.
@8828RR
@8828RR 9 лет назад
David Oze What will you love doing once you had acquired all that money?
@Tomwenn
@Tomwenn 7 лет назад
You fail to understand the point of the story. The video is making the point that people should have more important things to do with their time, than just to make money.
@MrGW2fanboy
@MrGW2fanboy 7 лет назад
I understand, though there has to be a balance between work and life.
@rbc13183
@rbc13183 7 лет назад
And the fisherman in the story appears to have found that balance. It seems to have come down to giving up a large amount of opportunities, and simply choosing to focus on what matters the most to him. Sure it may not always be as "simple" to accomplish, but I think the point of the story is that "the good life" is often much more easy to attain than what modern society tends to believe, because the way to true and long-lasting satisfaction seems counter-intuitive.
@jamel11234
@jamel11234 13 лет назад
All republicans should see this video
@MarkAlbion57
@MarkAlbion57 16 лет назад
Why are you so cynical? Did you know that we are in the midst of giving away 54,550 PDFs of the book to MBAs at 75 business schools as they have asked for the book the past 8 years? Is that another advertisement to buy a book?
@nalood100
@nalood100 16 лет назад
This is sentimentality of the worse sort - an advertisement to get you to buy a book. If you want the simple life, get off youtube and give away your computer (and your pension, and your health insurance, etc)
@MarkAlbion57
@MarkAlbion57 16 лет назад
much thanks!
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