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Morning Commute with Chris Burkard

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As a photographer and adventurer, Chris Burkard has ridden his bike from the coasts of Iceland to the mountains of South America. But of all the enviable landscapes he’s explored, his favorite ride is his daily commute.
“If I'm able to jump on my bike and commute, my whole day is better. And I mean, that's the gift that a bike brings.”
Ride along with Chris in and find out why he never tires of this morning ritual.
See the entire Segment Stories: / strava

Опубликовано:

29 авг 2024

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Комментарии : 63

@ldoughtyy 2 года назад

These recent Strava shorts are SO good! This, and the Hillary Allen one are just filling me with trail envy!

@stravainc 2 года назад

Thanks, Liam! Hope you are able to get out on the trails soon yourself.

@Zoomdak 2 года назад

Awesome whimsical storytelling with this. Love the inspiration of the daily commute!

@i-feeluniveristyifeelu5562 2 года назад

Very nice, Chris! and you're making me really homesick. Thanks for the beautiful work in so many styles.

@jeffjacksonmtb 2 года назад

Chris is an inspiration and the Fezzari bikes he rides are awesome!

@tiagomelo5484 2 года назад

Realistically Chris should be riding with 2 helmets, considering he wakes up with one already on his head and then he proceeds to clipping a second helmet before riding 🤣🧡

@stravainc 2 года назад

He actually adds an additional helmet every morning. No one truly knows how many he's wearing.

@JMI1064 2 года назад

Maybe he took a shower and then put it back on 🙄🔥

@MrToonz84 2 года назад

Now I feel like I have to go and get a gravel bike 😅 thanks a lot Strava 😂

@ethansorensen 2 года назад

Now this…. is absolutely amazing.

@letsgopops Год назад

What a fun video to watch. Awesome.

@alexandercharlton3796 2 года назад

I wish my comute envolved berms and gap jumps

@stravainc 2 года назад

Sounds like you need to plan a new route to work: www.strava.com/routes/new

@rostagrass 2 года назад

What’s the name of the song?

@stravainc 2 года назад

The song is an unreleased track by Grady Strange called Flowers Surround You 😎

@chimmychonga8196 2 года назад

@@stravainc when will it be released it’s so good 😩

@diehard2705 2 года назад

That’s such a bummer, the song slaps

@gradystrange4382 2 года назад

@@chimmychonga8196 soon! Within the next few months!

@gradystrange4382 2 года назад

@@diehard2705 coming out soon 🙏🏼

@timgrotenhuis9017 2 года назад

Anyone know what brand of bike chair he sits on at the end?

@symsfirehose 2 года назад

Want to know the same!

@theNikola1987 2 года назад

Awesome video!

@Tristan_Nelson 2 года назад

What song is this!!!!

@ChrisburkardStudio 2 года назад

Artist: Grady Strange Song: 'Flowers Surround You'

@gradystrange4382 2 года назад

@@ChrisburkardStudio

@gradystrange4382 2 года назад

Coming out soon!

@gradystrange4382 Год назад

Song is out now!

@Tristan_Nelson Год назад

@@gradystrange4382 Thank you so much...Come back to Omaha soon!

@theanimaster 2 года назад

Dang, that ride looked pretty intense. About 200 cals more burn than my daily workout and I don’t ride as hard. Thanks for the commercial and reference point - I need to get back to it then!

@sethsquatchisreal 2 года назад

The chicken feathers at the end. Uff da. 😂

@michaelpolkey5996 2 года назад

Cool bike vid 🆒🚴🏻‍♂️📽️

@JMI1064 2 года назад

Great clip! 2 questions - what jacket is Chris wearing? What bike is Chris riding?

@aribikes 2 года назад

Not sure about the Jacket, but the bike is the Fezzari Shafer! Perfect bike for the gravel ride/adventure rider.

@mohitshori893 2 года назад

Whats the name of the song?

@ChrisburkardStudio 2 года назад

Artist: Grady Strange Song: 'Flowers Surround You'

@gradystrange4382 2 года назад

Coming out soon

@gradystrange4382 Год назад

Song is out now!

@slobooger 2 года назад

What do you think of that Flexispot Desk Bike? Saw it at the end of the video and hunted it down on the web.

@MrSeacar Год назад

What is Chris sitting on at work? Can someone enlighten me about the chair/bike? thanks in advance.

@marksummers6293 2 года назад

Great video, really beautifully put together. However speaking as an editor, and maybe I'm being over critical here for which I apologise, but sometimes less is more. Loved you waking up in the helmet but I feel the clipping helmet strap shot slightly spoils the joke!

@JMI1064 2 года назад

I think he wore to bed because he forgot to take it off and then logically removes to shower - works for me

@elishamilton3425 2 года назад

Amei 😍🤗😂

@adamhensel3966 2 года назад

What saddle is Chris riding on his commuter bike?

@BikesBlades 2 года назад

I love Strava, and I commute to/from work daily on my bike, but this video does nothing to capture actual feeling of commuting. Yes, it's fun - but not like this.

@jurrien7781 2 года назад

what is this song????

@ChrisburkardStudio 2 года назад

Artist: Grady Strange Song: 'Flowers Surround You'

@gradystrange4382 2 года назад

Coming out soon!!!

@gradystrange4382 Год назад

Song is out now :)

@silasabreudacosta3483 Год назад

😂😂😂

@mswaghorn 2 года назад

10 problems with this ad (from an ad strategists): 1. apparently only white people ride bikes. 2. it perpetuates the stereotype of "extreme adventure" and gnarly rides etc. But Strava's business is already saturated with conventional cyclists. This work needed to expand that definition to grow its market into more mainstream audiences. 3. it's hyperbolic. Why is the man sleeping in his bike helmet? because he lives and breaths cycling? come on. And riding a stationary bike at is desk? creatively speaking, it's unrelatable to the uninitiated. 4. it doesn't explain the product in any meaningful way. 5. it' doesn't attempt to solve a consumer problem 6. it lacks a meaningful CTA. 7. Narratively speaking, it's route one, first base thinking. it's the kind of script you'd get after a one-hour brainstorm with 'marketers' (not creatives) 8. it completely misses the aspect of community, a crucial tenet of cycling. 9. The consumer takeaway is all wrong: the commute in question will leave people thinking "this isn't an app for my type of cycling" 10. no website, no hashtags, no social component. Need help? contact me www.matthewwaghorn.com

@theanimaster 2 года назад

It’s a fun commercial and it did its job nicely. This, from an actual user. I used to pick out things like you did - before I did a visual communications degree (and ruined the fun in just doing creative stuff lol). And I did tell a company once how much they sucked and they hired me in return for the summer… but really, how much does that work these days? I’m now a corporate shill and when I get an email from someone who’s not an actual customer asking if the company does xyz - it gets tagged as spam and binned. I have a thousand actual customers that I need to get to. How long have you been using Strava for, again?

@mswaghorn 2 года назад

@@theanimaster Heya! I'm glad you feel sufficiently moved by my point of view as to reply with such vigor, especially given the thousands of other customers you have to get to. And thank you for raising a particularly important discussion: "the job", which you felt this ad achieved so neatly. As you'll no doubt recall from your visual arts degree, the 'job' is an important principle of ad work. I'm curious: what would you say is the strategic 'job' for this work? One would hope the creators of this ad are pleased that you're happy with it, at least. But I wonder if their strategic sights were set a little further behind you? In any case, congrats on that enlightening summer internship. And since you asked, I've been on Strava since July 2014.

@mswaghorn 2 года назад

@@TwoWheelsPlus 1) of the 6 people shown in this ad, all of them are white. 2) a downhill bike course, bunnyhops, jumps, air, skids, more bunnyhops, down some stairs, then a sand dune (what?), then back on the woodland trail again before one final skid in the dirt. 8) this ad tells the story of literally one person and his unrealistic commute from a farm to an office, set to the opening lyrics of; "I am all alone, perpetually riding home..."

@mswaghorn 2 года назад

@@TwoWheelsPlus 1) in which case, efforts should have been made to reflect a more diverse casting for the 'commute' story to compensate for the Iceland story. 2) if the point of the creative (see comment above: 'the job') is to get people to explore their cities on bike, then how is Strava's platform helping to enable that in this ad? If what you're saying is true, then the creative should have shown Chris using Strava's route builder to "explore the city", or shown him discovering a new segment along his commute, just as examples. This way, Strava functionality is unlocking the consumer benefit. What we're discussing here is what I'm referring to in points 4 & 5 of my list. However, in its current form, nothing about this ad is especially unique to Strava except the logo at the end. But all this is besides the point: the 'commute' in question doesn't reflect the reality of most people's daily bicycle commutes (although your commute does sound exciting), hence my point about perpetuating the stereotype.

@vincel8866 2 года назад

Pretty sure Strava has other ads featuring non-white people of differing levels of ability. I mean I'm not a racist so I don't really pay attention to these things.