Innovating Inclusive Consumer Engagement
Consumer demands for a seamless payments experience continues to evolve. It’s about creating new ways to get them in and out of stores faster. It’s about presenting a familiar experience online, regardless of where in the world they are. Providing connectivity between channels in the consumer journey not only makes for happier shoppers, but loyal ones. But how do we make sure we are being inclusive in our offerings? Enabling parity of access and engagement opportunities for everyone is of the greatest importance. We can do this by broadening global reach with local payment methods; enabling payment facilitators to onboard and support small businesses; helping manage cash users to participate in the mobile commerce space; and more. In this session, Peter O’Halloran, VP, Head of Enterprise and Digital Commerce, Fiserv, and Marissa Célette, Chief Strategy and Sustainability Officer, Selecta will discuss how merchants can turn challenges into opportunities that will uncover growth potential, expand their addressable market, and drive commerce.
16 окт 2024
