These logos in reverse show Mimsie’s actual movement. Mimsie did not really meow while appearing in the logo. She just yawned. Her meow was added as a sound effect.
@@rociocarpio1764 actually we've heard the word "why" in its place rociocarpio1764, as Bob Newhart did say "why" and "Mimsie the Cat" passed away in 1988, and the cat's meow is reversed in other logo's, and a reversed voice of the late Mary Tyler Moore who was a founder of MTM Enterprises, Inc. as seen in this logo.