Much More than a Game: Aer Lingus College Football Classic delivers for Irish economy 

The Aer Lingus College Football Classic has quickly become a major fixture in the Irish sporting and tourism calendar. Last year’s game had a direct impact of €180m on the Irish economy as 39,000 Americans came to our shores for the match.
The Irish Tourism Industry Confederation (ITIC) caught up with Padraic O’Kane, CEO of Corporate.ie and finalist of EY Entrepreneur of the Year, to discuss the benefits of the fixture, how collaboration across public and private stakeholders is key, and his hopes and ambitions for the future.