I'd ask you copy the link, like and share the video. I think videos like this are massively important and would love for the youtube algorithm to help. I plan to do more in the future. Show some love to Pepé and producers having the platform!
100%, shared this with all my coffee friends, this stuff is critical, thanks Pepé and all the coffee producers out there! We want to hear more from you!
Pepe's coffees have been a game-changer over the last few years. It's wonderful to see him talk about things so passionately, can't wait to see what else comes from him in the future 🇪🇨
This is awesome! Well done Lance for giving legends like Pepe the platform to share his story with a wider audience. We are lucky to know Pepe and to work with his coffee 🙏🏻
How is this channel only at 173k? Lance is easily, one of the most informative, creative and honest people in the industry. We’re lucky to have you Lance.
I shall refer to myself as a Sensory Pirate now. Thanks for the awesome content, what Pepe has to say is fascinating! Looking forward to even more origin talk.
I was unfamiliar with Pepe but what an incredible discussion. Really enjoyed his passion! Followed him to learn more about him and his passions around coffee.
The video is truly inspiring, as it shows that coffee is more than just a beverage and deserves greater respect for the hardworking farmers who produce it. This message needs to be spread to a wider audience so that more people can understand the importance of people behind our coffee.
I love this as a weed farmer, breeder, advocate, and lobbyist for homegrower rights we have the same mindset from it's place as medicine to treating the plants with good kind and true intentions for the best results. As a Cherokee I feel kinship with the Central American / South American viewpoint of coffee as a sacred medicine that treats people well if we treat it and it's environment likewise with respect and decency. Here is to medicine plants and the beautiful dance between life and death, planting and harvest of agriculture all over the world!
The perspective Pepe has about coffee is astonishingly accurate. Marketing coffee as a ritual experience to be had every day will reveal its true value to consumers, who will in turn be more willing to pay fair prices for truly good coffee and coffee experiences. That's what got me hooked on specialty coffee. I research my coffees now and am more than willing to pay 20 dollars or more for a bag from the right place.
Thank you Lance, for introducing us to Pepe! His understanding of working with nature, of dancing with nature to have a deep relationship with coffee is inspiring to me in the context of coffee but also life! He also reminds me to take time to develop whatever we are working with. Especially working with the Earth.❤
Thank you so much for introducing Pepe to those of us who haven't heard of him. His passion for coffee is addictive and the way he plainly and passionately explained all the difficulties producers face is just something thata needs to be heard by everyone. Great, great content!
This was just beautiful! Easily a LH video of the year for me. I think I could listen to Pepe speak all day. Please bring him back someday, or better yet, visit him in Finca Soledad, and bring us there with you!
Hey Lance, this video was especially amazing! Please make more videos about farming and producing coffee as well as the relationships that can be and need to continue to be built with the incredible people that make are nerdy coffee world go round. I have learned a little about sourcing and importing for the roasters side but it is a must to continue to hear the perspective of producers and farmers to know exactly how we can improve their livelihood! Please keep it up!
Amazing video, Lance -- and thank you Pepe for all of the knowledge and wisdom! Thank you so much for always using your platform to bring attention to not just coffee as a hobby, but how coffee production and consumption affects ours and others' lives.
What an absolute pleasure to listen to Pepe give us more insight into coffee production and so passionately advocate for a higher, more humane standard for the industry. Thank you for putting out such a wonderful video, Lance!
This is the most interesting coffee-related (as oppose to gear-related) video I've seen. We need more passionate people like Pepe to be in the front of the Specialty Coffee industry to help promote sustainability and quality. Thanks for the video Lance!
AMEN! What a video. Shout out to you, burr/grinder man - "beans, not machines". Great to see more and more producers in the light... Pepè is a legend! Thanks for getting me/us to know him better. I might be biased from moving to North Europe, closed to TW and Coffee Collective, but this is the only way. I got aware of all this and it's been a bless. As Pepè says, I drink a delicious coffee everyday and I feel good in my soul ;) already converted some family and friends to leave commodity coffee. If you guys around want another good one: Tim Wendelboe episode with Diego Baraona, coffee producer from El Salvador. Cheers
I would like to stand on a very good point Pepe presented, that of him wanting to be perceived as a celebrity and/or idol. Because, personally I have said that to him when I met him and I should clarify that it is the coffee that made me have have such high standards and image for him, it just happened that he presented my favorite terroir and varietials at such extreme levels of quality, that it sort of deifys the person behind it. Sometimes it is really difficult to differentiate the art from the artist. Moreover, it is impossible to express gratitude to the beans themeselves. That and brief conversation or comments at posts on social media can create an illusion that all this fanfare is centered only at the character/personality Pepe and not at the yields of his and his collaborators hard work. In summary and what I genuinely want to say is that Pepe is the type of producer that many should take exmple from, not only in Ecuador but also in all the coffee producing countries. Which in turn means, that we as consumers should support such endeavors that actually try to ameliorate the adverse conditions the producers are facing both in financial and ecological. Thank you Lance for producing such an amazing video and hope it becomes a series, it is high time to "meet" more producers and get their point of view! End of rhetoric.
Wow, I do geek over coffee, but hearing pepe makes me realize the beuty of it all. He is right in every way and I hope he can continue with what he's doing. Awesome video as always Lance
I think gradually getting people to pay more for coffee to the point of financial discomfort will be a necessary growing pain to force the consumer to view coffee more like they would wine. The current state of exploitation enables our first-world consumption and lets us take it for granted. But a coffee-less world is unfathomable to those that understand the way it nourishes the soul, both from a taste perspective and the ritual aspect of brewing it. This is an incredible video Lance. Thank you so much for sharing your platform with good, wholesome people who care.
@LanceHedrick really really enjoy how this channel involves over time providing some much knowledge and focuses on what is important for having a great cup of coffee today and in the future!! Farmers is everything and active part of terroir!
Veeeeeery fascinating topic! Well done! More! More! We can easily know (almost) everything about the production of great wine while we do not know (almost) anything about the production of great coffee which requires the same level of expertise and acrobatic processing. Furthermore, I want to pay good money for good coffee and I want to be sure to give most of my money to the producer who is committed to creating a better ecosystem! Not middlemen! The same as I try to do for good wine. «A really small bag of love». «No shortcuts to the summit». No need to say more.
Amazing to hear directly from the source. Roasters like coffe collective really do a lot to get the source and the coffee into the spotlight and to hear directly from one is even more amazing and interesting 😁☕️
Thanks for bringing social and environmental issues to the attention of more people. Especially with looming climate change, this is a very important but often overlooked discussion.
Pepė seems like such a passionate person! He says some weird things but mostly some really interesting and important things! I also really appreciate that Lance is really stepping back in this video to give him his platform. Lance is usually very present and active in his videos (and we love you for it) but he really made this video about Pepė and his message rather which is very commendable. This is what ' beans not machines' should be about mostly IMO. grinders are fun and very important for great coffee, but this is really what it is all about! More of this please!
Oh my... You put a quarter in this guy and he keeps talking! Pepe is an absolute gem. Super interesting and completely in line with your recent video about being more considerate of what beans to buy. Please teach us more about that small little precious bean.
Thank you so much for making this video Lance, there's a lot of talk about producers and doing good for producers but rarely do we actually get to see producers speak for themselves. I think this is some of the most important content you've ever produced
Excellent video..... packed with a lot of great points about the world of coffee. My appreciation level for coffee has just jumped quite high!! Thanks for sharing.
This is a fantastic video for all of us hoping to make our coffee "Path" more widely followed. I roast and enjoy my coffee, but realize that there is another territory to explore of this kind of specialty coffee. I've a big investment in equipment, but now need to focus on the ultimate source of success based upon the variety and development of the beams themselves. Really great to watch this.
Great video, great to see Pepe's passion. While i can see how one does not grow coffee to get rich, the problem however is not with us consumers not caring about coffee. I just looked up the Pepe Jijón coffee, it is 40 EUR for 250g (i drink that in a week w/ my wife). That makes it about 72 Eur/Pound. From the 6-9 what Pepe mentioned in the video, asuming he now gets 20 Eur/lb, the 50 Eur/lb is the problem that we need to fix. Just like most other produce, the farmer gets shit price, and the consumer pays abnoxious prices. That is what makes almost any uality produce unsustainable and that needs to be fixed yesterday. I am not sure who has a roughly 200 Eur/mo budget for coffee. Best of luck to all farmers, hope you do well, but i have no words for the "middle man".
To be sure, pepe didn't start at these prices. It has happened recently and he is an anomaly. He grows very little coffee and it all gets bought up aggressively with bidding wars around the globe. Looking at his prices is the exception. Not the norm.
One of the best videos here in your channel, Lance! Because of this, I was moved by the things that Pepė said. I am now thinking of how I could help to support the producers maybe in my own little way. Maybe encourage my friends and colleagues in sharing awareness about the real deal in coffee - supporting coffee producers, exploring farm-to-cup programs, buying beans to responsible sellers and help them discover their senses that specialty coffee is best served without milk, sugar and stuff. 😁
Pepė is amazing. This video is so badass. Thanks for introducing me and so many others to him and his incredible philosophy on both coffee, environment, and life. ❤
This guy is really amazing and everything that he talks is pretty impressive This episode is so much fun to watch it Thanks for bringing this guy to your channel and I hoping to see more episodes of coffee planting
I’ve tried his coffee before from Manhattan and it was a beautiful coffee. Thank you so much for this wonderful content! We need to hear more from the producers themselves so we can promote better transparent coffees to everyone 😻
Pepé, you're an inspiration! Treat the plant with love, so it will love you back! A side note from Holland. All those stores in Amsterdam that have the word coffee on the front are cannabis stores. We call them Coffeeshops. It's unnecessarily confusing, I know. Sorry on behalf on the Dutchies!
Pepė is oozing passion. Great to hear his story, Lance, and yes, I'm happy to pay more per bag if there was a more transparent system getting the money down to where it is deserved. One weak link in the chain that is not discussed enough on forums is shitty/inconsistent Roasters. Far too many out there, and as Pepė said, It's not just about putting stuff in a pretty bag. Even some of our big names in Melbourne throw product with potential out to market that has seemingly been roasted by a chimp on his first day. Huge inconsistencies from one bag to the next. This was driving me crazy for years wondering what i'm doing wrong, and not even thinking that perhaps the roast is not quite at its optimum.
Send this video to all your none coffee loving friends and convert them 😂 So much enthusiasm!!! Absolutely awesome ❤ shout out to Hugo for the great edit….
@@LanceHedrick I went in with the assumption we'd go deeper into terroir, origin, species, subspecies and breeds, and how it affects flavor and extraction for example. It's a topic I'd like to learn much more about. James Hoffmann goes over it in a lot of detail in his book and there's a plethora of info found online and here on RU-vid, but I miss that information being presented in an entertaining and easily digestible manner. In a Lance manner, so to speak. I enjoyed the video very much though, and Pepe is a very passionate guy who was very fun to listen to. I learned more about the flow of money and how the industry affects workers, producers and the environment. It gave me more knowledge to pass on to people whenever my hobby comes up. ❤️
This is wonderful to share! It’s especially informative to hear the price comparisons. Next challenge (for me or others) is to measure the effect of this information on the taste experience.
Love hearing him talk with so much passion. Having said that, as a consumer from a producing country, I don't think me and most of us can afford any coffee above $20 per pound. Specialty coffee can't be this elite drink again just when we started able to afford good coffee, which most of em, if not all, come from the global south.
I understand that many people can’t afford $20+ per pound. But I think we should also consider that “we” pay $5-9 for a “coffee” drink from many “chain cafes”. Where does the bulk of that money go? It’s not to the producer.. It’s like a good meal. We can eat fast food or save a little money and eat a quality meal for a little more money and effort. But in our culture we settle for convenience and crap.
@@LanceHedrick Yess. Largely still somewhat affordable ($8-15 /pound) for the middle class, say, in Southeast Asia. At least, for now. Other countries beans are more expensive altho still cheaper than in the north/west. But with higher risk and harvest cost for this year, who knows till when. Maybe someday, we as producing countries can barter coffee with coffee.
Era un niño viendo la tv. Mirando como un ecuatoriano subía las montañas más altas del mundo. Tengo admiración por el ser humano que es y la pasión que imprime en cada cosa. Todavía no lo conozco en persona pero he probado su café, fue un antes y un después. Luego me enteré que era de Intag un lugar mágico del que estoy enamorado ya por muchos años. Gracias por compartir Amor! 🇪🇨🇪🇨🇪🇨
