My Mood Board Process In-Depth

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Learn to design beautiful strategic brands with our Brand Design Mastery course - bit.ly/3FMaM8o
Finding creative direction for a new client can be tricky, but in this video I’ll walk you step-by-step through my processes. Learn how to identify keywords from your discovery meetings, develop a mood board, and leverage your inspiration to come up with a compelling direction for your branding & design.
📽️ CHAPTERS
00:00 - Intro
02:56 - Project Breakdown
05:44 - Developing Pinterest Boards
15:08 - Curating Inspiration in Illustrator
29:13 - Mood Board #2
33:18 - Presenting Principles & Template
41:24 - Live Call/Presentation Alternative
Let me know what you’d like to see next in the comments!
📱 Find us on SOCIAL MEDIA
Flux Academy's Instagram 👉 / flux.academy
Rachel’s Instagram 👉 / moka_brand_studio
#freelancewebdesigner #branding #design #design2023 #freelancedesigner #freelancedesign

Опубликовано:

20 июн 2024

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Комментарии : 80

@marudesign.studio Год назад

You don't know how much this video helped me, as I'm creating my personal brand for school. Rachel's videos are so in-depth and I'm always learning from them. would love a series where you go each step of your design process.

@rachelhurry3449 Год назад

I’m so happy to hear this was helpful to you 🤗 good luck with your personal branding project!

@mrmohammad8775 11 месяцев назад

i just wondering how can i explain each cocept and know what represents? is there method?

@sashashae Год назад

This was awesome Rachel!! I agree that doing either a video walkthrough or hoping on a call is so much better than just sending over a PDF. It certainly takes practice, but makes the process much smoother when they are clear on what your ideas and reasoning are for the choices made. Definitely I want to see more of these kinds of process videos and behind the scenes of bringing brands to life through the process and thinking.

@LH-gb2lh День назад

Amazing, such beautiful mood boards and conceptualization! Would have love to see some end results!

@annakopinska5212 Год назад

I loved this video so much! Thank you! I'm new to graphic design and I wonder if you could do a video on how you present the information from either a mood board or a brand identity concept to the client? I wonder how much I'd need to say compared to what's already written out, and if there are any presentation dos and donts. How long should the presentation be? Maybe do a look recording of one of the conceptual projects to let us see what a recording should look like? Thank you for all of your hard work! So inspiring!

@Tonemind Год назад

Thanks for sharing this! Amazing concepts!

@adidah.design Год назад

Thank you so much for letting us know how a professional moodboarding process can look like. I learned a lot and would love to see more content like this :) for example: how to create a stylescape or how to create a style guide and what to include. Keep up the great work! Best regards from Austria, Katrin

@mrmohammad8775 11 месяцев назад

i just wondering how can i explain each cocept and know what represents? is there method?

@literallyshane4306 Год назад

Really informative and well structured, thanks Rachel

@corneliaosterberger2266 Год назад

Always love to what your videos, and how you go through the process. Also to see you sometimes struggle technical or creative wise, which makes your process so real and human. Thanks for that! I‘d love to see the logo process out of these moodboards. :-)) My favorite is the natural/greenish one ;))

@emilias.9407 Год назад

I love your videos, and how you explain your way of thinking. You have no idea, how much I've learnt from you. Keep it up! :)

@samlondono3423 9 месяцев назад

What an amazing video!! Thank you for sharing such helpful information

@Kuungmiika Год назад

Awesome content! Thank you!

@OsvaldoOsorio Год назад

Thank you, you are excellent with the explaining ideas, and how to group all the stuff in a sharp presentation. Thanks.

@pratikrajsah Год назад

loved it

@ayrtonart Год назад

Thanks Rachel 🙌. Your videos are so helpful.

@rachelhurry3449 Год назад

Happy they’re useful! Thanks for watching 😊

@ImIkosaeder Год назад

As usual: capacious, informative, useful!

@njengathegeek Год назад

I really love Rachel's tutorials 👌

@rachelhurry3449 Год назад

Thanks for watching!

@JxArrieta Год назад

Yess! We want to se the logo process ✨✨

@Zuhkeydesigns Год назад

Always looking forward to Rachel's videos! Well explained and interesting to learn from. I was wondering if you provide this kind of moodboard or a stylescape (like in your previous videos) or both in your creative direction presentation?

@rachelhurry3449 Год назад

Thanks for watching and for the lovely words 🤗 I usually decide on a stylescape or a mood board depending on the client and project. I won’t present both usually 😊

@chikosinalo Год назад

Awesome!

@RashedHalim Год назад

Great to see those 😊👌

@hillisbyer4452 Год назад

Loving these vids, please do more

@rachelhurry3449 Год назад

Working on it! 😊

@droy589 Год назад

This video was super cool. You explained everything with logic. That helps a lot of budding designers. I would definitely like to follow the rest of the process of the design after mood boards.

@Soumyajn Год назад

Thankyou so much loved going through your moodboard process ..would really love to go hrough more of your complete brand building process, also curious to see the brand for which you created this moodboard :)

@meetwithnature Год назад

Good Explanations !

@mirm0n 2 месяца назад

THANK YOU!

@namyashka Год назад

Thank you! It was very helpful. We would like to see more videos of this kind.

@rachelhurry3449 Год назад

Coming up! 😊

@romainerena3242 Год назад

Really Great video and so helpful! Thank you! Already waiting for the next one 😉👌

@rachelhurry3449 Год назад

You’re the best Romaine😂✨

@nocodekevin Год назад

There are some upsides I find to doing this in Indesign. I like the Frame tool. You drop images in and it auto-fits the frame so I have Masonry templates pre-made and spend no time adjusting the fit. Then the Paragraph Styles are more in-depth so I can quickly update that. The Style Guide is made in Indesign anyway so do all the work in that file assuming it's included in their deliverables.

@rachelhurry3449 Год назад

I usually make the first version of the moodboard in illustrator and then move to indesign for all my presentations 😊

@Labina96 Год назад

Although I have seen a lot of Moodboard Creation videos before, this one was the most insightful and easy to follow. Plus the way you explained your creative choices and showcased the actual implementation; gosh thank you!

@Labina96 Год назад

Plus I really hope you continue this as a series, really want to see the end result and everything in between 🤞

@rachelhurry3449 Год назад

That means a lot! Thank you for sharing how the video helped you😊

@rachelhurry3449 Год назад

@@Labina96perhaps a series is on its way!

@guhan6154 4 месяца назад

Your videos are so Informative Rachel. Thank you for doing this.

@FluxAcademy 4 месяца назад

Glad you like them!

@briannacaikens Год назад

Thank you so much!!! I'm so glad I found this video. Definitely helpful in many ways even shortcuts I didn't know! :) Would you be open to sharing the kinds of keywords you searched to find these different image inspirations? Thanks so much!

@ibrahimewida22 Год назад

i think expand keyword process which make good mood board before just go for visual insipiration, let me know if you have kind a procees to develop it

@AMan-xy3lx Год назад

You're really great at your job.

@worldstop2337 Год назад

you can even move the masked images by the anchor tool, by pressing "a" on the keyboard. you can directly move the images without double-clicking them.

@rachelhurry3449 Год назад

Cool! Thanks for the heads up 😀

@worldstop2337 Год назад

@@rachelhurry3449 My pleasure 😇

@Babugue Год назад

The logo? Please do all the visual branding, it's always very helpful to see your thought process, and improve more. Really love everything about it.

@Kallah_DaughterOfYAHUAH Год назад

Yes! I LOVE seeing the whole process. Like an hour long video just breaking everything down.

@killianmerdrignac2077 5 месяцев назад

Wow! So many tips and tricks I never actually brought together before. Thank you Rachel for the high quality content you put out there 🙏🏻

@FluxAcademy 5 месяцев назад

Glad it was helpful!

@davidsmusic Год назад

Hey, your videos are so so good dear colleague!! I lived two years in Joburg and I really love your country and ja! Cape Town is so so amazing. Greetings from Germany!

@rachelhurry3449 Год назад

Thank you friend! Glad to hear you also enjoyed South Africa! 🎉

@motiondesign360 5 месяцев назад

I watched this perticuler video very petiently and tried to understand the process as much I can and build a note with me for my future clients and for this lovely video I have to say THAK YOU SO MUCH! It is going to be very helpful in my work process. 😇😀

@FluxAcademy 5 месяцев назад

Great to hear!

@habibsultan3135 Год назад

Thanks

@maopheakdey4908 11 месяцев назад

Thank you so much, from Cambodia designer.

@busterjay64 Год назад

Thanks for the in-depth breakdown, very helpful. Beware the Jifs 👽 😁.

@onfireclips Год назад

Rachel my love ❤

@AnthonyCandaele Месяц назад

Thanks for this insightful video Rachel. I was wondering what tool you use for presenting your creative direction, would that be InDesign?

@FluxAcademy Месяц назад

Yes

@gustavoandresott1520 Год назад

Amazing tutorial! It would be nice if you get to explain your process for the rest of the project, please.

@rachelhurry3449 Год назад

Thanks for watching and I’ll see what I can do! 😊

@adraur9670 Год назад

Hey, could you share what a professional customer questionnaire should look like?

@samuelbatsanarh2341 Год назад

This video is very helpful to me but I thought you would put a download like to the template you used for free or ...??

@mrmohammad8775 11 месяцев назад

i just wondering how can i explain each cocept and know what represents? is there method?

@msgreenswede 4 месяца назад

How can I make my Pinterest boards look like mood boards? From around the 12 min mark. She has it with just the images and not the text underneath. It looks so much better. Is it a business account or premium feature?

@mushahidulhaq512 8 месяцев назад

Hey richal, i am stuck with a basic but very irritating issue, iam facing problem while dragging images from pintrest board to adobe illustrator. Please guide me that which extension or method is for dragging image directly on illustrator. The video duration is 19:00-20:00 Thanks

@ydph2202 6 месяцев назад

Was it Shift+ Comand + (? I tried but it didnt work. Can someone help?

@9mod9 9 месяцев назад

Rachel is African. Very cool 😎

@paddlr5000 7 месяцев назад

This looks like a great video, but it’s impossible to listen and concentrate on the info being provided with that absolutely ridiculous music bed running over it! This isn’t some emotive piece where a music bed would be used to convey emotion, it’s informational! Ugh……

@KershelleMike772 6 месяцев назад

The music only exists in the introduction section of the video (Section 1). Skip forward to 4:06 thereabouts and all the info is there.

@erikpeterson4873 6 месяцев назад

You skipped the whole process about adding images to your board based on your key attributes. Why? Your title says in-depth process not I'm halfway done process.