My Top 10 UNDERRATED Fashion Doll Lines 

"But that's fine, it keeps the ebay prices low for me." What a mood.

Most dolls in this list were released around the time I was in my "anti-girl" phase as a teen when I avoided anything remotely feminine, even if I secretly liked it. Now that I know it's ok to like things regardless of marketing preferences, I'm getting back into dolls again. Thank you for introducing me to what I missed growing up.

Zodiac-themed dolls are SUCH A MISSED OPPORTUNITY It gives a chance to make very different characters and let the kids and collectors to feel connected with the doll, either by their sign, their looks, their personality....

Licca is incredibly popular in Asian countries… I own a few and she’s amazing

I’m already obsessed with the cinnamoroll Licca doll. I love Sanrio with my whole heart and I love cute, Lolita-styled fashion for my own clothes and she’s the perfect combination of both. I might just have to get one when I can afford it

I’m a fan of Novi Stars and I think they’re underrated as well

Pinkie cooper dolls are incredbly gorgeous. Mine got ruined in a flood a few years back. I miss her

Omg the pinkie Cooper dolls are adorable! That's a series that should try again, I bet they would do much better now, especially if they branched out and did other animals like cats or rabbits for example. They're so cute!

so sweet that your host family had taken you a local toy store to check out the licca chan dolls! for me, underrated doll lines would be yummi land, BFC ink, liv dolls, and hearts for hearts girls

The most underrated RECENT doll line in my opinion has gotta be the Wild Hearts Crew dolls. They've only had one wave and a couple of fashion packs before Mattel just wiped away any trace of them. In my opinion they're the very last doll line that Mattel has ever given an attempt at quality to.

I really liked ladeeda dolls as a kid when they came out. So theyd probably be my pick. The themeing for the outfits were amazing imo.

I've been wanting a Licca for a long time 😭 she's so lovely

I just bought a lisa frank doll for $8 last week at a thrift shop. It has been a dream doll of mine when I was a kid but we couldn't afford it when it first came out

Licca also has a sentimental value to me, My aunt (who is japanese) brought me one back from japan when I was a child, shes been my favorite doll for so long, I recently started collecting them so far I just have her (they strawberry licca), Miku licca, and a takara barbie

LOVE Licca and Kurhn. They’re beautiful and so, so cute!

I was told for years that I imagined Diva Stars! Like I’m kinda old, but not that old!

I think shoppies, BFC INK, La Dee da, and mlp equestria girls are super underrated.

One of my favorite doll lines that I still love to this day is the deceptively bright-looking spinoff to Monster High known as Ever After High. I loved the kind of dark, fractured fairy tale take on the whole fairy tale universe, and since I was just coming out at the time, I totally sympathized with Raven Queen, the leader of the rebel student faction who didn't want to be forced into becoming the next Evil Queen (because, despite her looks, she's anything BUT evil), considering I'd basically been forced to conform to certain societal conventions my whole life up to that point, and one of the first edition Raven Queen dolls was literally the first doll I ever bought, and I still have my MSIB EAH doll collection proudly displayed on some shelves in the hallway.

Sharpay VIP Doll was my line when I worked for Mattel. The plan was to have a big push for all of them starting with the "Sharpay's Fabulous Adventure" movie but when the movie didn't break records, Disney lost interest and started to phase out the line. Demi Lovato got in trouble and had to go to rehab so her doll got cancelled a month before the release. Miley Cyrus turned 18 that year and started to act up so Disney stopped playing reruns of Hannah Montana. The only ones that were left were the "Shake It Up" girls and "Wizards of Waverly Place" which ended their run as well.

I LOVE Licca-chan! Have you seen the new line where they aged her up to 17 years old? It's amazing! Great video, btw! :) Now I'm sad I never heard of Juku Couture bc I absolutely adore Japanese street fashion!

“as a lover of things that are aesthetically revolting” LMAO i love ur channel

I LOVED the Trollz dolls, especially their website! I remember I had Sapphire and Topaz, and how excited I was to open them for my 11th birthday. And then of course I remember being teased at school for still playing with dolls 😂😅

Ahh man, I know this video is over a year old, but I need to comment. My favourite doll as a kid was Cassy, which was a British doll from the '90s, created by Hornby, who are best known for making train sets. She was much smaller than Barbie or Sindy, only about six inches tall, and she was so named because she was packaged in a chunky plastic case like the ones video cassettes came in. The inside of the case was the backdrop of a room, and each one contained a doll, an outfit, and the furniture for the room. You could also buy a kit that allowed you to fit the cases together so you could build a dolls' house as you bought more of them. I think the main reason I love her is just pure nostalgia, but honestly, being able to build your own totally customisable dolls' house from the doll's regular packaging is pretty ingenious.

An underrated doll line I like is Jan McLean’s Lollipop girls dolls! A lot of people think their faces look scary but I think they have great fashions and are really high quality dolls. And about Diva starz I have a theory that Mattel knew about Bratz before they debuted so they created DS and pushed them out to compete. Basically what they did to Jem and the holograms with Barbie and the rockers.

The joy I feel in the validation of another human being remembering both Trollz AND Diva Starz is immense.

A Diva Stars line today? No, it would be horrible cause they’d end up with creepy LED eyes.

I had moxie dolls as a kid, they were great, like barbie mixed with Bratz Also they had a great online game thing?

i saw the Licca doll in the thumbnail and had a STROKE i completely forgot they existed but when i was a kid i loved them, and my baba would send me clothes and play sets (like the exact pet shop one you showed in the video) to go with my Licca! i gotta try to find her now 😭

I do not know what it is with japanese and japanese-inspired dolls but they have such a vibe to them that I wish western dolls had too.

My number one underappreciated doll line is Ori princess by Chinese company M&C, they are the cutest, very unique, and have the least obnoxious style I've ever seen. They are super popular in my native doll community, especially for OOAKs and hybrids, but, by now, quite rare. I only have one of these and I'd love at least 3 or 4 more. I'm not even aware if the line is still ongoing or not as of now.

one of my most cherished memories is my ojiichan taking me to lica Chan castle. it was amazing, and such a dreamlike experience for a 5 year old. I got to build my own custom Lica, I gave her blue hair with a sparkly blue dress with a pink jeweled bow. I still remember that day and how happy I was.

Oh, I had a Vicky! And a few of her magazines/outfits. Thanks so much for this video, it was a real nostalgia trip seeing the magazine illustrations again.

Honestly I think the Shrek 3 Kung fu princesses are pretty underrated, even though the princesses are not movie accurate except for Fiona, I thought they were cute and I love how the dolls have a tattoo on their arms were you move the legs and have them fight, to me that was awesome. I remembered having Fiona and Sleeping beauty

I love hairdorables! The outfits are great quality for their size, I don't get weirded out by the faces, and the hair quality and price point makes them a win for me. Plus there are tons of dolls per series, so if you buy 2 or 3 your chances of getting doubles are rare. The hairmazing dolls aren't my personal favs, but I love Dee and Noah's looks. They were a beacon of hope during a time when the doll shelves were straight up depressing. I think project MC2 dolls were also great for their time, although most of the fashions should stay in 2016, I find Adrienne's looks aren't as tacky and definitely fit in with my current aesthetic. But the dolls themselves were stunning, and they pulled of inset eyes well, unlike some other brands.... *cough* *cough* Liv🙄 And they pulled off the STEAM aspect really well for me, a girly girl who was more into the arts, and felt like I had to get rid of my stereotypically feminine traits to be smart.

LOOOOOVED TROLLZ😍💅🏼 literally they were my childhood and Onyx was the original Egirl 🎀🤪

my childhood friend used to own a lot of Licca dolls, whilst I owned a lot of the vintage Barbies and Sindys. We would often swap dolls (we called them doll sleepovers) for a few days to play with them. I've completely forgotten about Licca dolls until now, this has reminded me of lots of fond memories:)

omg when i tell you i audibly gasped when you announced your number one! 💀 i was OBSESSED with the Diva Stars when i was like 7 years old 💖💖💖 i remember playing the games on their website all day everyday for an entire year. i even remember the update when they got older and getting emotional seeing a doll line have their characters age. like they were growing with me, and realizing the story might end when they graduated hs made me so misty! like All Grown Up was around the same time too, so that concept really shook me for some reason. funnily enough i was thinking about them not that long ago, but i couldn't remember the name! THANK YOU! i'm literally on a recreation fansite rn i might actually cry 8888A8888

I haven't been a huge fan of dolls since my early teens when I swapped over to collecting anime figures (mostly nendoroids), but seeing Licca might be enough to have me to give dolls another try. I have a huge soft spot for cutesy and pastel things like that

Victorian romance looks so cool I really love your channel

I think what I like best Licca and other Takara dolls is they've changed a lot less through the years than Barbie(they've updated Licca's body sculpt a few times, but her facial features have changed waaay less than Barbie), giving them a very timeless feel. I collect primarily vintage('60s-'80s) fashion dolls, and like that Licca and Jenny can wear vintage Francie fashions so well.

It’s ironic how you felt that hairdoorables AT THE TIME was another cheap unboxing experience doll when lol which is also a blind box doll became popular enough to rival Barbie just a while later.

Thank you for giving love to Diva Stars!! People always make fun of them, but I’ll never forget the feeling of getting Alexa from Target and having a couple girls my age gasp when we were walking to the register.

I think my favorite overlooked fashion doll line was the Bleeding Edge/Begoth dolls. That was my favorite doll line for a while, and they were so amazing and beautiful in their goth-y way.

LOVE Pinkie Cooper! The body blushing and painted on paws were so cute. Ive seen some customs made into rabbits and they fit so well! Oh my gosh! I used to have a poster of the Scorpio girl. I didnt even know Zodiac Girlz had dolls! What a wave of nostalgia! Thank you so much for sharing! ♡

Omg I forgot about Trollz, I used to watch it when I was 4 and I completely forgot the name, except for their phones with a gem on it!!! I always remembered it as Bratz but knew it was another thing 😂 THANK YOU SO MUCH FOR CONNECTING ME TO MY CHILDHOOD MEMORIES 💞

I think Sindy dolls is kinda underrated (she's like the barbie version of UK)!!

I adore the project MC2 dolls - if you redress them they are so cute (and actually even their original fashions are cute in a kitschy way). Their faces are gorgeous! Very underrated doll line. A lot of these other lines I haven’t heard of - thanks for the list!

A year late to the party but had to bring up one doll line I liked quite a lot, but I've never seen anyone talk about: Catwalk Kitties. Basically, they were anthropomorfic cat dolls, who were models, or otherwise working in fashion industry. The line was apparently quite short lived, I think just 2 series', four playsets and a set of smaller dolls. I loved how the series played with cat themed puns, there were a set of tiny magazines with every doll, named Kitmopolitan, GLAMeow and Cature. My favourite doll was Jet, who came with the photographer playset. I found them quite charming. Me and my sisters used to have all of the dolls of the original series and three of the playsets, and I really regret selling them when I was around 17.

Omg tysm so much for introducing me into dolls I’ve never knew about I’m definitely gunna be searching for juku couture and teen trends

I wish I had at least one of the Lisa Frank dolls. As a 90s kid I LOVED (still love) Lisa Frank's art, but somehow I never knew about the dolls until they had long vanished from store shelves. Oh well, c'est la vie.

oml, i remember having 3 pinkie cooper dolls- they’re so adorable and the outfits are nice

Irwin toys Gurlz, I had one of those as a kid and she was my all time favorite!! Also, love there was tini puppini which were fashion puppies, and I LOVED the neopets action figures. So cool to see teen trends and juku couture. Super nostalgic!! Great vid.

when you were in japan i wonder if you ever saw the precure fashion dolls!!! theyre sooo detailed for childrens show merchandise i love them so much

Loved your video! My favorite underrated line is the short-lived Girls of Many Lands (from American Girl). They are so incredibly beautiful, it's a shame that they couldn't release more.

Great picks!! Mattel really had a lot of great (yet sadly short-lived) doll lines in the 2000s

My fave licca’s would probably be the miyazaki ones because they’re pretty much grail dolls for me-

Oh my goodness, Trollz! I remember loving that show as a kid; Sapphire was my favorite! I feel like MGA's Storytime Princess Collection should get a honorable mention too. They're a bit same-face syndrome-y, but I loved how soft their designs were, and how they appeared to take some influence from Disney's takes on the characters without being carbon copies. I have the Little Mermaid doll from this collection and I adore her to bits!

i was casually listening to this video while i was doing chores and got actual goosebumps when i heard your top pick! i loved diva starz to bits when i was a kid (i was obsessed with their commercials) and i brought their tie-in bag with me everywhere

Thanks for mentioning Trollz!! I was super obsessed with the show as a kid, didn't know there was a whole doll line!

Project McSquared has a special place in my heart because it's the only time I've ever seen a fictional character who had my name with the right spelling! So Adrienne had to be my favorite too 💕 I think the eyes are so pretty on the dolls, so I didn't mind the dated 2000's fashion so much and YES about all the nostalgia for Trollz too, but also how badly it aged 😭 I went back to rewatch it during the pandemic and was so disappointed at how shallow it was when I loved it so much as a kid and spent all my afternoons on the website!

Diva Starz was part of my childhood but i remember loving their website, especially the mini-games, way more than the dolls lol

i LOVED project mc2 i had the brown hair green eyes one i got for christmas because it use to look like me and it was so fun. i also had the perfume girl and they would trade outfits all the time. i took them everywhere even in baths, i don’t remember what happened but one of them was super weak after only a year of playing her arms couldn’t move up they fall right back down same with legs, and chunks of hair would fall out, i think eventually my mom threw her away or something cause i couldn’t find her anywhere but i loved her so much she has a special place in my heart. i miss them sm!

You unlocked some series memories for me with Diva Starz. I had Nikki as a kid and I loved her :)

U are such a refreshing presence in the doll content niche

This list brought me back. I'm not a collector but being a mom and a much older big sister I can tell you there were some lines that looking back I almost became a collector. One year I bought my daughter those giant Monster High dolls and and stood in the toy isle adulting myself so I wouldn't have bought another set of those dolls for my self. They were so beautiful and well constructed. The show was amazing too. And anything Ever After High. I think I loved them more than Monster High. I love the Decedents but I'm still mad they killed the Ever After line.

Omg. Diva Starz, I haven't seen them in years, my sister and I had the blonde and the red head, I think.

spent the entire morning binging all your vids ad i gotta say like?? your voice and the way you narrate are so incrediblely chill and im in love with the presentation, the jokes got to me to chuckle a few times and ive never been more interest hearing about doll. I especially love putting them on when im crafting miniature houses, your channel is definitely one of the chillest place on the internet

seeing you share these dolls is great and i hope new people can enjoy them, especially novi stars.

I hadn't ever heard of several of these dolls! Good video!

I got lucky and bought Beverly Hills Pinkie Cooper at an Ollies years ago! She's super cute and so is her pet. (It really is a shame they weren't more popular; I wish they lasted long enough for us to get other animals too.) haha from eBay I got a blonde Licca-chan with closed eyes (I don't recall her name if she had one specifically) and a green-haired baby that I think is also from the Licca-chan line (could be Jenny; I bought it because it's about the same size as the Mattel Heart Family baby dolls which I loved as a kid.) The story about you buying your first Licca dolls is really sweet and in general this is a really interesting line-up, some of which I forgot about or had never heard of. 😊 Edit: I HAVE A JUKU COUTURE JUN! I love her! Ahhh sorry I shouldn't respond in the middle of watching but I just keep getting so excited. I can't remember for certain but I feel like I bought her (had never noticed them before) during the re-release, right before they died out. Which is indeed tragic but thank you so much for making this video. 🥰 Second edit: I also wish Hairdorables had stuck around but while I felt the same, happy to get any doll, I was just tired of the mystery aspect, so I bought one and got the rare green Talia who was the only one I felt so-so about at the time because I was debating finding out if I could put her head on another body... lol the skin was cool but daunting in that regard, I didn't really wanna paint a bigger body to match. I feared getting a dupe and never got the chance to buy from a later wave for additional dolls. They do have cute little bodies btw I just normally prefer more articulation when I can get it. I planned on getting the Hairmazing at some point but couldn't buy anything much the past few years and seems like they're kind of gone/going now, except for resellers and the cheaper line they've introduced at Walmart?? I loved the face sculpts and the hair and vibrant colors and the unique accessories. I meant to buy one of the pets at some point too and one of the boys. There were just too many doll lines around that time but a lot of them have unfortunately sort of died out a bit eep RIP. Anyway, I might try getting one of them on resale but IDK if I feel that connected. I always felt like the eyes were the one thing I kind of didn't like, the colored pupils could look weird depending on the color choices. I desperately wish/hope they had a coloring book because I feel like their art was perfect for that.

My wife still has some of the Pinkie Cooper dolls from that limited run. We used to have all of them. She liked that it was a small selection, because it was finite, unlike my seemingly endless possible Monster High and Ever After High purchases. They hit a weird uncanny valley for me at first, but they grew on me the longer they lived on our shelves and the more we reposed them and swapped outfits. I think we've got two Pinkies and Pepper left now, and she loves them still. She tried the MC2 dolls as well, but only ended up getting one because she didn't like the plastic quality on the body and limbs. I wonder if, in 10 years or so, the Star Darlings and the Novi Stars would make this list.

Pinkie Cooper looks amazing, I love the interchangeable hair/ears

Oh wow! Thank you for reminding me of the Teen Trends dolls!! You unlocked a memory for me 😍

Oh jeez, zodiac girlz! My little sister and I each had our star signs from the first edition, but since I’m a gemini, I always felt bad that I never had another one to be her twin sister and thought that she must have been a very lonely doll. I loved her outfit to bits as a kid- if they sold human-sized versions of those pieces I would still be on them in a heartbeat even today. They’d look right at home in my wardrobe.

I really enjoy your vids, your video on doll lines inspired by monster high has made me want to collect once upon a zombie 💗

The personal story behind your love for Licca is so sweet ! i definitely didnt know about them but im obsessed with their look and fashion ! AND OMG FOLLOWED UP BY TROLLZ. It was a favorite of mine haha. i had the onyx doll way back when and i would play the computer game all the time !! I think their character designs in the animated series are super cute and a fantastic snapshot into 2000's fashion. Im also pretty sure they're the reason im so dead set on getting a belly button piercing when i have money LOL

I had totally forgotten about the trollz dolls until this moment! I was obsessed with the dress up game. Great video :)

I love how you just casually brought up the Victorian Romance dolls when I have been FAILING MISERABLY at figuring out what they were b/c my sibling used to own the red headed one!

I laughed out loud with that library of alexandria joke - great video!

awesome vid as always! :) i'd love to see some collection vids for your different doll brands someday! especially licca and hairdorables, since they don't seem to get a lot of coverage by adult collectors.

I live in Japan, and the Licca dolls are so expensive. I went to a Toysrus and they have a rip-off or Barbie extra dolls.

Trollz was one of my favorite shows when I was younger. Even now i enjoy watching it. Didn’t think a lot of people knew about them but it has gathered quite a following haha. It was a pretty good show, I wish they continued it. I’ll say it aged pretty well.

Your videos are soooo good! doll history for the win

Your Licca chan story is so sweet! I just got my first one. She is so cute!

I had so many of these dolls and I had totally forgotten about them due to tramua and blocking out most of my childhood. Thank you for bringing me this joy I didn't know I was missing. 💖💖💖

I remember Bratz, Barbie, My Scene, Trollz, and the Winx Club dolls, which I only got a few of.

OMG I’m new to your channel and I came across this video - I LOVE that you included trollz, diva stars, and teen trends! I loved those dolls growing up. I had Amethyst from trolls and Courtney and Deondra fro teen trends. I remember bringing my Courtney to a birthday party where we decorated doll clothes, and everyone else had American girl dolls and I didn’t know what they were yet 😅

I LOVED the Trollz series! I had no idea they made dolls of them, now I feel like I need them

Thank you for this. I'm pretty late in the game with a lot of dolls I like to collect such as Ever After High. I'm definitely checking out some of these.

Diva starz at number one..... it’s what they deserve

Great video! Personally I love all of these dolls they are sooo iconic! Some others are Novi Stars, Bratzillaz, Once Upon a Zombie, etc

Just discovered ur channel and omg ur voice is so soothing and I love ur topics! I’ve been watching ur videos while restyling and washing some dolls and let me just say the vibes are great :3

Thank you a hundred times over for introducing me to the world of Licca Chan dolls! Now I have a new doll obsession.

you picked the perfect #1. i had a diva starz and she was so fun. she was a modern update of the blythe and i love that. they deserve a comeback.

THANK YOU FOR REMINDING ME ABOUT DIVA STARS!!

Oh. My. God. I know this is a slightly old video, but you just solved a decade-long mystery for me!! Teen Trends!! I still have clothing from that line floating around in my collection, and I had no idea what doll they were made for (the items don't have any branding on them). As a kid I remember buying the extra outfit sets to put on a different doll, but I never bought the Teen Trends dolls themselves. Anyway, their clothes and shoes fit my Minifee doll perfectly and I've always wanted to find more. Omg haha it's such a silly thing to be excited about. But I was just casually watching a bunch of your videos and gasped when I saw that. Thanks for making my night, and now I shall browse ebay :D

Thanks for bringing out project MC2 I have seen the series before and it's an amazing show

I adore hairdorables....just started collecting the hair amazing ones as they are pretty cheap on amazon right now

Oh my god. You just unlocked a memory with the Diva Dollz! I remember the commercials and how you could clip on outfits and they’d recognize them

Yess i’ve been waiting for this video