The newest freaking market news of the week was curated and evaluated by Mrs.Vu Kim Hanh, a veteran journalist and the Chairwoman of the Business Association of High-Quality Vietnamese Goods. The show is created by Maybe - A platform that discovered talents
Update the market every day.
▸ TikTok: bit.ly/3G9BrfZ
01:04 - The story about the "mysteries" when entering the market
In each country, climate conditions and soil fertility differ, leading to diverse consumer tastes and consumption trends. Therefore, businesses that want to penetrate international markets need to conduct market research. So, what is market research? Who conducts it? And what are the outcomes?
There are two important activities related to the market: "Market exploration" and "Market development." "Market exploration" involves visiting, understanding, and learning from that market. "Market development" entails evaluating and examining one's market share in a specific locality to devise strategies for business growth.
08:18 - The story about a formidable competitor in the Vietnamese milk market
According to information from Nielsen IQ, during the first six months of 2022, the milk market has undergone slight but notable changes. Specifically, among the top three leading milk companies in Vietnam, Vinamilk and Abbott have experienced a slight decrease in market share. In contrast, VitaDairy has increased its market share from 8.10% in 2021 to 10.1% in 2022.
So, what is the secret to VitaDairy's success? According to market analysis experts, the main reason is that VitaDairy has successfully met the demand for "immune nutrition" after the Covid-19 pandemic. Due to health concerns, strengthening the immune system has become a top priority for consumers, especially for children. To tap into this customer mindset, what product line has VitaDairy chosen as its competitive advantage?"
14:23 - The story about allegations of consumer deception by H&M
Recently, the organization Chelsea Commodore has filed a lawsuit against the brand H&M, alleging that the company engaged in deceptive practices towards consumers. According to Chelsea Commodore, H&M has falsely advertised its environmental protection campaigns and products claimed to be "environmentally friendly," which, in reality, they are not.
Specifically, H&M marketed its products as using less water, but in fact, the opposite is true. Additionally, the organization has raised concerns about the unclear handling of H&M's collection of old products and various other fast fashion items.
19:32 - The story about the "risk" of fired due to AI
Artificial Intelligence (AI) has played a significant role in transforming the lives and careers of many people worldwide. Currently, concerns about the impact of AI on humans are not only focused on the potential harm it can cause but also raise questions about the extent to which AI will take away jobs from individuals.
Recently, the announcement by Challenger, Gray & Christmas revealed a reduction of 80,809 jobs in May, including 3,900 positions directly related to the implementation of AI.
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13 июл 2024
