I love Native products. I have loved the shampoo since I tried it last summer and I have never turned back. It was a process for me to like the conditioner. I tried it in summer Texas humid heat and my hair didn't like it at first. I went back to my old conditioner for a few months then tried the conditioner again in the winter. My hair loves it and I am never going back. My hair dresser said she sees a huge difference in my hair now as well. Even she agreed that we all need quality ingredients and need to make sure we aren't using stuff that will damage our hair.