Native Traffic CPCs - Is $0.01 Worth it? (Taboola CPC & Outbrain CPC)

Marcel Sattler | PurpleBlack Native Advertising

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One thing in front: the cheapest traffic is not always trash, and the expensive traffic is not automatically qualified. With native advertising traffic sources like Taboola, Outbrain and Yahoo Gemini, you are able to set up the bid manually.
In this video, Marcel Sattler will share you some interesting insights about CPCs and the costs on Taboola and Outbrain.

Опубликовано:

18 сен 2024

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Комментарии : 38

@bouhamrabusiness1925 Год назад

In my experience It not depends on the cpc but on the vcpm... If bid you bid 0.01 and your vCTR is more than 2% you will get traffic for this bid. I have a campaign on revcontent and my bid 0.01 for us mobile and getting huge traffic because of the vCTR of 3.1%.

@fabiokaya202 Год назад

because native is very creative dependent. The highest bid doesn't always win the top spot.

@purpleblack-nativeadvertising Год назад

It's a combination of CTR, Bid and content quality. But it's right, you are not able to control the campaign just with the CPC. It's a combination of multiple things.

@flowpodcasts Год назад

Perfect!

@purpleblack-nativeadvertising Год назад

Thank you very much ❤️

@StarJar58 Год назад

Very helpful at my stage.

@TabishHaider Год назад

Can we run push notification campaign on rev content and what will be the cpc on rev content for push notification campaign and I think that push notification campaigns are cheaper than other ad formats. Please reply in detail me waiting

@purpleblack-nativeadvertising Год назад

Yes, push traffic is usually way cheaper. Unfortunately, we saw that the traffic does not convert as well as premium traffic in most cases. Therefore, you have cheaper CPCs, but a lower conversion, which makes it more expensive.

@Ashish-Dey Год назад

Hi, marcel I saw all your. videos all are great and informative videos. i am interested in content arbitrage, which tracking tool will be best for traffic monitoring and optimization waiting for your valuable reply ....😊😊

@purpleblack-nativeadvertising Год назад

Unfortunately, there is not "the one and only" tool which fits all. We are using multiple tools for that. I'll create a video about that soon

@Ashish-Dey Год назад

@@purpleblack-nativeadvertising plz make it soon i am waiting from long time

@AntonNdv Год назад

You probably run a lot of campaigns buying native traffic. How do you work with bids in advertising campaigns? Is it the same bid for all campaigns? or does it differ depending on the ad campaign statistics?

@purpleblack-nativeadvertising Год назад

Good question! We have, of course, different bids for different devices and campaign-types (video, image, prospecting, re-targeting…). Furthermore, we also have different bids for geos because in general, a click in the US costs more than in Pakistan, for example.

@AntonNdv Год назад

@@purpleblack-nativeadvertising thanks for the answer, maybe I put it a little wrong, english is not my native language. whether you adjust the default rate but without touching the coefficients in the campaign itself. for example at a distance of 30 days

@purpleblack-nativeadvertising Год назад

@@AntonNdv the bids are more dynamic; therefore we adjust them, especially now in Q4, very often. For example: Until christmas, we have higher CPCs, but from the 26th, the CPCs should be cheaper. So we have a very short time scope which we check to adapt the bid.

@epsala6676 Год назад

What would you recommend as a CPC bid for USA?

@purpleblack-nativeadvertising Год назад

Depends on the network, the niche and device. However, the CPC's in the USA are in general higher than in other markets.

@TheBlackElk Год назад

Hello bro. I m little stuck I created a taboola account. I have an e-commerce website. And I had already set up the Base Code Pixel on my E-commerce store. But I am little confused. Because I havent created a purchase conversion rule yet. And the reason y I am confused is that I want to use a landing page for a product. But the taboola pixel is setup on my E-commerce store. So how I don't understand how will taboola track clicks on my landing page and how it will track conversions from my e-commerce store. I am Stuck. Please give your Valueable Suggestion.

@purpleblack-nativeadvertising Год назад

Write me on Instagram

@khiljeezstore2502 Год назад

So where should get high CPC traffic for our AdSense?

@purpleblack-nativeadvertising Год назад

Check out my videos for arbitrage to see more about AdSense

@EddySantos-jv9ku 5 месяцев назад

can cheap traffic help me with shorten links ?

@purpleblack-nativeadvertising 5 месяцев назад

What exactly do you mean?

@EddySantos-jv9ku 5 месяцев назад

@@purpleblack-nativeadvertising is buying clicks from clicklinks can help me earn money on shorten link sites ?

@logicx9384 Год назад

Right Adsense is dad for traffic tried both we send traffic 0.02$ cpc from usa adsense gave me 0.06$ cpc from USA but when we send premium traffic adsense also gave me premium conversation hence Adsense know what we are trying 🤣

@purpleblack-nativeadvertising Год назад

Ofc they know ;)

@TabishHaider Год назад

Which ad network you use for sending premium traffic