00:00 Start 00:20 Personal Brand 02:33 Social Signalling / Status 04:20 Dont Care what World says 05:30 Building Brand around your name, Risk, Leadership 09:25 Personal Branding with product 12:10 Anonymous accounts 13:24 Live Performance 15:22 High Status vs More Wealth 16:14 Leverage 18:50 Learning, Curiosity, Desire 22:00 What makes somebody Compelling Speakers